The billboard advertising market in Los Angeles, California is a bustling hub of activity, with brands vying for prime real estate along the city's congested highways and boulevards. According to a 2019 study by the Los Angeles Economic Development Corporation, the outdoor advertising industry in Los Angeles County generates more than $1 billion in annual revenue and employs over 10,000 people. With its diverse population and constant influx of tourists, Los Angeles is a highly sought-after billboard market for advertisers looking to reach a broad audience.
Top Billboard Advertising Companies in Los Angeles
AdQuick partners with every billboard advertising company in the Los Angeles market and has 99% of the inventory in LA available on for purchase on its platform. In no specific order, here are the big players in the Los Angeles outdoor advertising market.
Outfront Media
One of the major players in Los Angeles is Outfront Media, a company that owns and operates billboards throughout the city. They have a diverse portfolio of billboards, from traditional static billboards to digital displays that can change ads in real-time. Their prime locations and modern technology make them a go-to choice for advertisers looking to make a big impact in Los Angeles.
Outfront Media offers printed bulletins, billboard posters, digital billboards, and a handful of specialty media formats in Los Angeles. Their inventory reaches 99% of the adult (18 years+) population in the market weekly.
Clear Channel Outdoor
Another major player in the Los Angeles billboard market is Clear Channel Outdoor, a former subsidiary of iHeartMedia. They also have a diverse portfolio of billboards, including traditional and digital, and their focus on innovation and sustainability sets them apart in the OOH industry.
Clear Channel offers bulletins, posters, premiere panels, premiere squares and a handful of specialty formats in the Los Angeles DMA. Their inventory reaches 99% of the adult (18 years+) population in the Los Angeles DMA weekly.
Be sure to ask us about their Sunset Strip inventory -- it's hot.
Lamar Advertising
Finally, Lamar Advertising is one of the largest billboard companies in Los Angeles (and, the world), with a presence in nearly every major market in the US.
Lamar Los Angeles billboard inventory spans bulletins, posters, premiere panels, premiere squares and a handful of specialty formats. Their outdoor ads reaches 99% of the adult (18 years+) population in the Los Angeles DMA weekly.
Digital Billboards in Los Angeles
Digital billboards comprise 11% of all the billboards in Los Angeles. Using digital out-of-home (DOOH) adds relevance and timeliness to your campaign through dynamic creative execution and allows for unlimited messaging options during the flight of the campaign.
Change messaging based on triggers such as time of day, weather, sports scores, or any type of numerical counter using AdQuick’s Programmatic DOOH DSP.
When it comes to digital out-of-home advertising, Los Angeles is home to several cutting-edge companies that are leading the way in this rapidly-evolving field.
Here’s what you need to know about the major players in the Los Angeles DOOH space and their inventory listed on AdQuick.
Skies Above Media
When it comes to digital out-of-home advertising, Los Angeles is home to several cutting-edge companies that are leading the way in this rapidly-evolving field. Skies Above Media, for example, offers a unique combination of digital bulletins to create highly-visible, hard-to-ignore ads that stand out from the crowd.
Orange Barrel Media
Another out-of-home advertising company in Los Angeles with great DOOH placements is Orange Barrel Media, they specialize in creating interactive, experiential ads that engage and captivate audiences.
You can find their splashy video-enabled digital screens near the Banc of California Stadium, in many places along Wilshire Boulevard, and all over DTLA.
Kevani
Finally, Kevani is a digital out-of-home advertising company that has some of the largest and most iconic placements in the country.
You can find their splashy video-enabled digital screens near the Banc of California Stadium, in many places along Wilshire Boulevard, and all over DTLA.
The billboard advertising market in Los Angeles is diverse, competitive, and ever-evolving. Whether you're looking for traditional billboards or cutting-edge digital out-of-home advertising, there are plenty of companies in the city with inventory that can help you achieve your marketing goals.
Other Types of Outdoor Advertising in Los Angeles
Here are some other, non-billboard, out-of-home advertising options that AdQuick customers use to find their target audience in Los Angeles.
Wrapped Vehicle Advertising
Wrapped-car ads and advertising trucks are great for reaching your target audience in areas where there is limited traditional out-of-home inventory.
We commonly see marketers using wrapped vehicles executed by Wrapify, Carvertise, mobilads, and Adgile Media, to promote their products in Los Angeles neighborhoods with spotty OOH coverage.
Los Angeles, CA Demographics & Statistics
Los Angeles, California is a bustling metropolis with a population of 3,970,219. Over the past decade, the city has seen a steady increase in population of 5%, and a more substantial growth of 7% and 14% in the past two decades. With a median age of 35.2, the city is home to a relatively youthful population, with 49% identifying as male and 51% as female.
Age & Gender
With a median age of 35.2, the city is home to a relatively youthful population, with 49% identifying as male and 51% as female.
Children make up a significant portion of the population, with 6% aged 0 to 4, 6% aged 5 to 9, and 6% aged 10 to 14. The largest age group is 25 to 34, comprising 18% of the population, followed by 14% aged 35 to 44 and 13% aged 45 to 54. On the other end of the age spectrum, 3% of the population is aged 75 to 84 and 2% is aged 85 and over.
Race, Diversity, & Ethnicity
Los Angeles is a diverse city, with 28% of the population identifying as white, 9% as black, 11% as Asian or Pacific Islander, and a whopping 49% as Hispanic. There is a small Native American population of 0%, as well as a small population of those identifying as Hawaiian or Pacific Islander (also 0%). A small percentage of the population identifies as two or more races (2%).
Housing
The median age of housing in Los Angeles is 57, with a median house value of $883,400. Over the past year, the value of houses has appreciated by 17%, and has seen a staggering 45% and 114% appreciation over the past 5 and 10 years, respectively. Rent in the city can vary greatly depending on the size of the residence, with the average studio apartment renting for $1,370, a 1-bedroom home or apartment for $1,587, a 2-bedroom for $2,023, a 3-bedroom for $2,665, and a 4-bedroom for $2,903.
34% of housing in Los Angeles is owned by the occupant, while 59% is rented. There is a relatively low vacancy rate of 7%. The median household income in the city is $54,501, with a median family income of $61,092 and a per capita income of $31,563. A significant portion of the population (14%) has a household income of less than $15,000, while 8% has a household income of over $200,000. The average household size in Los Angeles is 2.84.
Income
Los Angeles boasts a healthy economy, with a median household income of $58,158 and a median family income of $73,323. Per capita income in the city is a solid $31,333. In terms of income distribution, 10% of the population has a household income of less than $15,000, while a fortunate 5% have an income of over $200,000. The largest percentage of residents, 15%, fall into the $100,000 to $149,999 income range.
Household Stats & Education
In terms of households, 41% of the population is married, 38% is married but separated, 3% is never married, 5% is widowed, and 8% is divorced. 32% of those who are married have children, while 21% of those who are single have children. 32% of those who are married are without children, and 16% of those who are single are also without children.
In terms of education, 15% of the population over 25 has grade school or no education, 10% has some high school, 19% has only a high school degree, 75% has a high school degree plus college, 18% has some college, 6% has a 2-year college degree, 21% has a 4-year college degree, and 31% has a 4-year college degree or higher, including those with advanced degrees. 7% of the population over 25 has a master's degree, while 2% has a professional degree.
Commuting in Los Angeles
Commuting in Los Angeles can be a bit of a challenge, with the average commute time clocking in at 31 minutes. For many residents, the preferred mode of transportation is the trusty automobile, with 69% of commuters traveling alone by car. Carpooling is a popular choice for 9% of commuters, while 10% opt for mass transit. A small percentage of commuters choose alternative modes of transportation, such as biking (1%), walking (3%), or other means (2%). A fortunate 6% of commuters have the luxury of working from home.
When it comes to the length of commutes, the majority fall into the 25- to 29-minute range (6%), followed by 30 to 34 minutes (19%), and 20 to 24 minutes (14%). On the shorter end of the spectrum, only 1% of commutes are less than 5 minutes, while 5% are between 6 and 9 minutes, and 10% are between 10 and 14 minutes. At the longer end, 3% of commutes are between 35 and 39 minutes, 5% are between 40 and 44 minutes, 10% are between 45 and 59 minutes, and a grueling 10% are between 60 and 89 minutes. A small percentage of commuters brave commutes of 90 minutes or more (4%).
Job Market
Despite the sometimes-lengthy commutes, the job market in Los Angeles has seen positive growth in recent years. In the past 12 months, there has been a 2% growth in job opportunities, and a substantial 13% growth in the past 5 years. This trend is expected to continue, with a predicted job growth of 35% in the next 10 years.
