Billboards in Glendale

*All metrics are based on a 4-week advertising campaign

Glendale, a thriving city with a rich cultural heritage and diverse neighborhoods, presents a unique opportunity for advertisers. Known for its sports arenas, entertainment districts, and shopping centers, Glendale offers a dynamic platform for outdoor advertising. By integrating their messages into the city's vibrant landscape, advertisers can create meaningful connections with communities, brands, and individuals, crafting narratives that resonate with every passerby.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 257 factors to consider. However, we've narrowed it down to four key aspects that can significantly impact the effectiveness of your ad:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts for maximum exposure. For example, if your target audience is college-educated adults, consider placing your billboard along a busy interstate frequently congested with commuters.
• Visibility: Ensure the billboard is easily visible and unobstructed, so it captures the attention of passersby. A billboard placed at a busy intersection or along a highway with heavy traffic can be highly effective.
• Size: Select the appropriate size for your billboard based on your target audience and location. For example, a large bulletin billboard along a highway can target drivers and commuters, while a smaller junior poster in an urban neighborhood can effectively reach local residents.
• Technology: Consider using digital billboards or incorporating new technology, such as lighting or interactive mobile features, to create dynamic and engaging advertisements that stand out and capture attention.

Billboards price breakdown

In Glendale, billboard pricing varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Glendale is $2,703.28, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Glendale is $1,440, representing the middle point in the pricing spectrum, where half of the billboards are priced higher and half are priced lower.
• Lowest Price: The lowest price for a billboard in Glendale is $250, offering budget-friendly options for advertisers looking to maximize their reach without breaking the bank.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Glendale provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: Glendale's outdoor advertising campaigns generate a total of 150,242,000 impressions, showcasing the city's potential for high-impact advertising.
• Average Impressions: On average, a billboard in Glendale receives 584,600 impressions, indicating a strong opportunity for advertisers to reach their target audience.
• Median Impressions: The median number of impressions for a billboard in Glendale is 424,000, representing a balanced view of the city's advertising landscape.
• Average CPM: The average cost per thousand impressions (CPM) in Glendale is $11.61, providing a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $3.27, Glendale offers a range of advertising options to suit various budgets and campaign objectives.

Some of the top billboard providers in Glendale

Glendale is home to several top billboard providers, each offering unique services and opportunities for advertisers:

• Outfront is a leading provider of out-of-home advertising services and marketing solutions, leveraging the power of location, creative, and smart audience data to connect brands with audiences in the real world.
• Terraboost Media LLC is a purpose-driven company that connects businesses with customers through sponsored wellness.
• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising, with a large inventory of over 363,000 displays across the U.S. and Canada, as well as a design gallery and customizable options for outdoor advertising.
• Becker Boards is an outdoor advertising company that specializes in high impact premium signage in major markets across the U.S., offering digital and static billboards as well as wallscapes in cities such as Phoenix, Los Angeles, Las Vegas, Chicago, Orlando, Miami, Ft. Lauderdale, Ft. Myers, Detroit, and San Francisco.
• Adkom is a company that simplifies out-of-home media advertising by unifying fragmented media providers through a single network, allowing brands to create national campaigns easily and unlock untapped media opportunities.

Other formats for advertising in Glendale

A closer look at the data reveals the depth and breadth of the other opportunities available in Glendale:

• Digital Billboards: In Glendale, digital billboards receive 36,620 impressions with an average CPM of $14.13. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Glendale garners 76,413 impressions and an average CPM of $10.23. This advertising format, which includes bus shelters and benches, offers close-up exposure to pedestrians and commuters in high-traffic areas.
• Wallscapes: Wallscapes in Glendale generate 1,000,000 impressions with an average CPM of $15.81. These large-scale, attention-grabbing ads are strategically placed on building exteriors, making them a powerful option for advertisers seeking maximum impact.
• Retail Venues: Retail venue advertising in Glendale receives 39,613 impressions and an average CPM of $14.60. This format targets shoppers directly in their purchasing environment, providing a unique opportunity for advertisers to influence consumer behavior.
• Transit: Transit advertising in Glendale achieves 10,000,000 impressions with an average CPM of $2.30. This cost-effective medium reaches a captive audience of commuters and travelers, making it an ideal choice for advertisers looking to maximize their reach.
• Everything Else: Other advertising opportunities in Glendale, such as kiosks and banners, collectively generate 249,010 impressions with an average CPM of $10.13. These diverse options allow advertisers to tailor their campaigns to specific audiences and locations, ensuring a well-rounded and effective strategy.

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