Billboards in Franklin

*All metrics are based on a 4-week advertising campaign

Franklin, a charming city brimming with history and culture, presents a prime opportunity for outdoor advertising. With its picturesque Main Street, thriving arts scene, and diverse population, Franklin offers advertisers a unique platform to engage with the community. Outdoor advertising in Franklin not only promotes products and services, but also fosters connections between brands, residents, and visitors, creating memorable experiences that leave a lasting impression.

What to look for when picking billboards

With over 85 factors to consider when choosing the perfect billboard for your advertising campaign, it's essential to focus on the most critical aspects to ensure success. Some key factors to consider include:

• Location: The location of your billboard is crucial for reaching your target audience. For example, if your target demographic is college-educated adults, placing the billboard along a busy interstate frequently congested with commuters might be effective.
• Size: There are three standard sizes of billboards: bulletins, posters, and junior posters. Larger billboards like bulletins offer maximum exposure, while smaller ones like junior posters are ideal for targeting local audiences.
• Exposure: Billboards provide maximum exposure with minimal effort, reaching a wide audience without requiring them to take any specific action.
• Duration: The duration of your billboard campaign should be based on your marketing goals and budget. For example, branding campaigns may last six to twelve months, while event promotions may only need to be up for a month before the event.

Billboards price breakdown

Billboard pricing in Franklin varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Franklin is $6,210.68, catering to advertisers seeking a balance between cost and exposure.
• Median Price: With a median price of $2,100, advertisers can find billboards that are more affordable while still reaching a sizable audience.
• Lowest Price: For those on a tight budget, the lowest-priced billboards in Franklin are available for as little as $50, providing an opportunity for cost-effective advertising.

Billboards Impression and CPM Metrics

In Franklin, the impressions and CPM metrics provide valuable insights into the effectiveness of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for all billboards in Franklin is approximately 151,519,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Franklin generates around 1,782,000 impressions, indicating a strong potential for audience engagement.
• Median Impressions: The median number of impressions for a billboard in Franklin is 500,000, offering a more affordable option for advertisers targeting a smaller audience.
• Average CPM: The average cost per thousand impressions (CPM) in Franklin is $254.03, reflecting the value of outdoor advertising in terms of cost efficiency and exposure.
• Median CPM: With a median CPM of $3.01, advertisers can find cost-effective options for reaching their target audience in Franklin.

Some of the top billboard providers in Franklin

Franklin offers a variety of top billboard providers to choose from, each with their own unique offerings and advantages:

• Adkom specializes in out-of-home advertising, simplifying the process of running national out-of-home media campaigns and offering a wide range of media formats.
• Barrett Outdoor is a Connecticut-based billboard company, providing outdoor advertising solutions in the region.
• Digital Outdoor Advertising is a resource for businesses and individuals to find local experts, complete projects, and learn new skills in the realm of outdoor advertising.
• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising displays across the U.S. and Canada.
• Outfront Media provides out-of-home advertising services and marketing solutions, leveraging location, creative, and smart audience data to drive meaningful connections between brands and audiences.

Other formats for advertising in Franklin

A closer look at the data reveals the depth and breadth of the other opportunities available in Franklin:

• Digital Billboards: In Franklin, digital billboards generate approximately 47,000 impressions with an average CPM of $8.50. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers.
• Wheat Pastings: Wheat pastings in Franklin receive around 1,000 impressions and have an average CPM of $19,040. This grassroots advertising method is perfect for targeting local audiences and creating a buzz around your brand or event.
• Retail Venues: Advertising in retail venues in Franklin garners about 82,000 impressions with an average CPM of $12.42. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Franklin generates approximately 5,800,000 impressions and has an average CPM of $5.89. This highly visible medium reaches a captive audience of daily commuters, making it an effective way to build brand awareness.
• Everything Else: Other advertising opportunities in Franklin, such as alternative out-of-home formats, collectively receive around 941,000 impressions with an average CPM of $3.89. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns.

Get started with advertising with AdQuick now!

Outdoor advertising in Franklin, Tennessee, offers a wealth of opportunities for brands to connect with their target audience in unique and memorable ways. By leveraging the diverse range of formats and providers available, advertisers can create impactful campaigns that resonate with the local community. With AdQuick's seamless platform, planning, buying, and measuring outdoor advertising has never been easier, providing immediate access to premium OOH media owners and unprecedented measurability. Don't miss out on the chance to elevate your brand's presence in Franklin – sign up for AdQuick today and unlock the full potential of out-of-home advertising.