Static Billboards in Garland

*All metrics are based on a 4-week advertising campaign

Garland, a thriving city with a diverse population, offers a prime location for outdoor advertising. Known for its robust economy, strong retail presence, and vibrant arts scene, Garland provides advertisers with a unique opportunity to engage with a wide audience. By incorporating outdoor advertising in Garland, brands can create memorable experiences and foster connections with consumers, making a lasting impact on the community.

What to look for when picking static billboards

With 233 factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:

• Location: Choose a billboard location with high traffic counts and demographics that match your target audience. For example, placing a billboard near a college or university if targeting young adults.
• Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height, and free from obstructions. For instance, a billboard along a busy interstate should be easily visible to drivers.
• Type and Size: Select the appropriate type (traditional, digital, or wallscapes) and size (bulletin, poster, or junior poster) of the billboard based on your campaign goals and target audience. For example, a digital billboard for dynamic content or a bulletin-sized billboard for targeting highway commuters.
• Duration and Budget: Determine the optimal duration for your advertising campaign based on your goals and budget, with most campaigns lasting at least four weeks. For example, a long-term brand awareness campaign may require a traditional billboard for several months.

Static Billboards price breakdown

In Garland, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Garland is $2,181.90, which takes into account various types and locations of billboards.
• Median Price: The median price for a billboard in Garland is $1,600, representing the middle value when all billboard prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in Garland is $0, which may represent special promotions or unique circumstances for specific billboard placements.

Static Billboards Impressions and CPM Metrics

In Garland, outdoor advertising campaigns can generate significant impressions and offer competitive CPM rates, as evidenced by the following metrics:

• Total Impressions: The total number of impressions generated in Garland is approximately 413,575,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Garland can generate around 1,775,000 impressions, highlighting the potential for high visibility and engagement with the target audience.
• Median Impressions: The median number of impressions for a billboard in Garland is 483,000, indicating that even at the midpoint, advertisers can still achieve substantial exposure.
• Average CPM: The average cost per thousand impressions (CPM) in Garland is $38.44, offering a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM in Garland is an attractive $1.83, further emphasizing the affordability and value of outdoor advertising in the city.

Some of the top static billboard providers in Garland

Here are some of the top billboard providers in Garland:

• BB Outdoor Advertising is a family-owned local billboard company with billboards on I-30 in Garland, Rockwall, Greenville, and Dallas.

Other formats for advertising in Garland

A closer look at the data reveals the depth and breadth of the other opportunities available in Garland:

• Digital Billboards: In Garland, digital billboards generate around 50,000 impressions with an average CPM of $13.15. This modern and dynamic medium allows for real-time content updates and increased audience engagement.
• Retail Venues: Retail venues in Garland receive approximately 50,000 impressions and have an average CPM of $11.06. These high-traffic locations offer advertisers the opportunity to connect with consumers in a shopping mindset.
• Transit: Transit advertising in Garland garners about 7,500,000 impressions with an average CPM of $1.30. This cost-effective medium reaches a captive audience of daily commuters and travelers.
• Everything Else: Other advertising opportunities in Garland, such as specialty and spectacular formats, generate around 229,000 impressions with an average CPM of $19.70. These unique and eye-catching formats can help brands stand out and create memorable experiences for their target audience.

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