Static Billboards in New Braunfels

*All metrics are based on a 4-week advertising campaign

Located in the heart of Texas Hill Country, New Braunfels boasts a unique blend of historic charm and modern amenities, making it an ideal location for outdoor advertising. With its thriving tourism industry, vibrant arts scene, and diverse population, advertisers can effectively reach a wide audience in this picturesque city. Outdoor advertising in New Braunfels not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating lasting impressions on all who pass by.

What to look for when picking static billboards

When selecting the perfect billboard for your advertising campaign, there are 193 factors to consider. However, we've narrowed it down to four key aspects:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, placing a billboard along a busy interstate to target college-educated adults with above-average incomes.
• Type and Size: Consider the type of billboard (traditional, digital, or wallscapes) and its size (bulletin, poster, or junior poster) to ensure it aligns with your campaign goals. For instance, digital billboards offer dynamic, interactive content and can be shared by multiple advertisers.
• Duration: Determine the length of your campaign based on your marketing goals and budget. Generally, billboard advertisements stay up for at least four weeks, but most campaigns last several months.
• Visibility: Ensure the billboard is clearly aligned to face traffic and placed at a readable height within the driver's frame of vision. This increases the likelihood of your advertisement being seen and remembered by passersby.

Static Billboards price breakdown

In New Braunfels, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in New Braunfels is $1,816.87, reflecting a range of options to suit different budgets and campaign goals.
• Median Price: With a median price of $1,218.48, advertisers can find a middle ground between premium and budget-friendly billboard options.
• Lowest Price: For those seeking the most cost-effective solution, the lowest price available for a billboard in New Braunfels is $250, offering an affordable entry point into outdoor advertising.

Static Billboards Impressions and CPM Metrics

In New Braunfels, outdoor advertising campaigns offer a range of impressions and CPM metrics, providing advertisers with various options to meet their marketing goals:

• Total Impressions: The total number of impressions for all billboards in New Braunfels is approximately 210,508,000, showcasing the extensive reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in New Braunfels generates around 1,102,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: With a median of 410,000 impressions, advertisers can find a balance between high-impact and cost-effective billboard options.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in New Braunfels is $636.62, reflecting a range of pricing options to suit different budgets and campaign goals.
• Median CPM: With a median CPM of $2.09, advertisers can find affordable solutions for their outdoor advertising campaigns in New Braunfels.

Some of the top static billboard providers in New Braunfels

Here are some of the top billboard providers in New Braunfels:

• JGI Outdoor is the largest provider of billboard advertising in New Braunfels and the surrounding communities, offering a variety of outdoor advertising solutions to meet your campaign needs.

Other formats for advertising in New Braunfels

A closer look at the data reveals the depth and breadth of the other opportunities available in New Braunfels:

• Digital Billboards: In New Braunfels, digital billboards generate approximately 28,000 impressions with an average CPM of $11.85. This dynamic and engaging medium allows for real-time content updates and multiple advertisers, making it a versatile option for outdoor advertising campaigns.
• Retail Venues: Retail venues in New Braunfels offer around 28,000 impressions and an average CPM of $12.43. These targeted advertising spaces provide a captive audience of shoppers, making them an effective choice for reaching consumers in a buying mindset.
• Transit: Transit advertising in New Braunfels garners approximately 2,000,000 impressions with an average CPM of $4.74. This medium allows advertisers to reach a diverse audience of commuters and travelers, making it a cost-effective option for broad exposure.
• Everything Else: Other advertising opportunities in New Braunfels, such as alternative media and non-traditional formats, generate around 148,800 impressions with an average CPM of $12.00. These unique and innovative options can help advertisers stand out and create memorable experiences for their target audience.

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