Billboards in Charlotte

All metrics are based on a 4-week advertising campaign

In the bustling urban hub of Charlotte, outdoor advertising finds a unique and vibrant canvas. Known for its thriving financial district, rich cultural landmarks, and diverse neighborhoods, this city offers advertisers a powerful platform to integrate their messages into the daily lives of its residents. Billboards in Charlotte not only promote products but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With 1177 billboards to choose from, selecting the perfect one for your advertising campaign can be a daunting task. However, considering these four key factors can help you make an informed decision:

• Location: Demographics, traffic count, visibility, land use type, proximity, and intent are crucial aspects to consider when choosing a billboard location. For example, a billboard placed near a busy intersection with high traffic count can effectively reach a larger audience.
• Size: Billboards come in various sizes, such as bulletins, posters, and junior posters. Selecting the appropriate size depends on your target audience and location. For instance, a bulletin billboard along a highway can effectively target drivers and commuters.
• Duration: The length of time a billboard should be up depends on your campaign goals and budget. Billboard advertisements typically stay up for at least four weeks, but some campaigns can last several months.
• Cost-effectiveness: Billboard advertising is generally more cost-effective compared to other forms of advertising. Considering the cost per thousand impressions (CPM) can help you determine the best billboard for your budget.

Billboards price breakdown

Billboard pricing in Charlotte varies significantly, with options available for different budgets:

• Average Price: The average price for a billboard in Charlotte is approximately $9,825.50, which can provide a good benchmark for comparing different options.
• Median Price: With a median price of $2,500, there are plenty of affordable billboards available for advertisers with tighter budgets.
• Lowest Price: Surprisingly, the lowest price for a billboard in Charlotte is $0, offering an opportunity for advertisers to take advantage of free advertising spaces when available.

Billboards Impression and CPM Metrics

In Charlotte, the impressions and CPM metrics for billboards provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising:

• Total Impressions: The total number of impressions for all billboards in Charlotte is approximately 1,990,467,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Charlotte generates around 1,848,000 impressions, indicating the potential for significant exposure to your target audience.
• Median Impressions: The median number of impressions for a billboard in Charlotte is 470,000, offering a more balanced view of the typical reach for outdoor advertising in the area.
• Average CPM: The average cost per thousand impressions (CPM) for billboards in Charlotte is $40.11, providing a benchmark for evaluating the cost-effectiveness of your advertising campaign.
• Median CPM: With a median CPM of $4.10, there are numerous cost-efficient options available for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Charlotte

Here are some of the top billboard providers in Charlotte:

• Adams Outdoor Advertising specializes in billboards, digital advertising, and online advertising, and believes in the power and relevance of outdoor advertising.
• Fairway Outdoor is a leading provider of outdoor advertising solutions, offering a wide range of billboard options to help businesses reach their target audience effectively.
• Integration Media is a company that specializes in outdoor advertising and is the go-to source for all advertising needs.

Other formats for advertising in Charlotte

A closer look at the data reveals the depth and breadth of the other opportunities available in Charlotte:

• Digital Billboards: In Charlotte, digital billboards generate around 50,000 impressions with an average CPM of $14.46. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Charlotte garners approximately 602,000 impressions and has an average CPM of $166.59. This versatile advertising option integrates seamlessly into the urban landscape, providing exposure to pedestrians and motorists alike.
• Wheat Pastings: Wheat pastings in Charlotte receive about 543,000 impressions with an average CPM of $80.68. This creative and artistic form of advertising adds a unique touch to the cityscape, capturing the attention of passersby.
• Wallscapes: Wallscapes in Charlotte generate around 115,000 impressions and have an average CPM of $220.92. These large-scale advertisements make a bold statement, dominating the visual landscape and leaving a lasting impression on viewers.
• Airport: Airport advertising in Charlotte reaches approximately 2,047,000 impressions with an average CPM of $20.24. With Charlotte being a major transportation hub, airport advertising offers unparalleled exposure to a diverse and captive audience.
• Retail Venues: Retail venue advertising in Charlotte garners about 50,000 impressions and has an average CPM of $13.65. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Charlotte generates around 5,793,000 impressions with an average CPM of $8.43. This highly visible medium reaches commuters and travelers, providing consistent exposure throughout their daily routines.
• Everything Else: Other advertising opportunities in Charlotte receive approximately 828,000 impressions and have an average CPM of $15.18. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

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