Static Billboards in Winston-Salem

*All metrics are based on a 4-week advertising campaign

Winston-Salem, a thriving city with a rich history and diverse population, serves as an ideal location for outdoor advertising. Known for its vibrant arts scene, innovative businesses, and bustling downtown, this city provides advertisers with a unique opportunity to engage with a wide audience. Outdoor advertising in Winston-Salem not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking static billboards

With 338 billboards available in Winston-Salem, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts for maximum exposure. For example, a billboard along a busy interstate targeting college-educated adults with above-average incomes.
• Size and Type: Select the appropriate size and type of billboard, such as traditional, digital, or wallscape, to effectively convey your message and reach your target audience. A spectacular billboard with lighting, video, and interactive mobile technology can be an excellent choice.
• Duration: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. Most campaigns last at least four weeks, but some may extend for several months.
• Cost-effectiveness: Consider the cost-effectiveness of billboard advertising compared to other forms of advertising, and ensure that your chosen billboard maximizes exposure and audience reach while maintaining a relatively low cost.

Static Billboards price breakdown

In Winston-Salem, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Winston-Salem is approximately $2,659.23, reflecting a range of options for advertisers with different budgets and campaign goals.
• Median Price: With a median price of $1,400, this value represents the middle point in the distribution of billboard prices, offering a more affordable option for small businesses or those with limited budgets.
• Lowest Price: The lowest price for a billboard in Winston-Salem is $0, indicating that there may be opportunities for advertisers to secure free or heavily discounted billboard space under certain circumstances or through special promotions.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics in Winston-Salem provide valuable insights into the effectiveness and reach of outdoor advertising campaigns in the city:

• Total Impressions: Winston-Salem billboards generate a total of 193,319,000 impressions, showcasing the vast audience reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Winston-Salem receives 650,906 impressions, indicating a consistent level of exposure for advertisers.
• Median Impressions: The median number of impressions for a billboard in Winston-Salem is 422,576, representing a more typical level of exposure for most campaigns.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Winston-Salem is $7.65, reflecting a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $3.92, this value offers a more affordable option for advertisers looking to balance their budget with effective audience reach.

Some of the top static billboard providers in Winston-Salem

Winston-Salem is home to several top outdoor advertising providers, each offering unique services and billboard options to cater to various advertising needs. These providers include:

• Lamar Advertising, a company that offers free design services, dedicated support, and nationwide coverage.
• Outfront Media, an innovative media company that leverages location, creative, and smart audience data to drive meaningful connections between brands and audiences.
• Adams Outdoor, a company specializing in outdoor advertising through billboards and digital media, emphasizing the use of big data to better understand target audiences.
• Integration Media, an outdoor advertising company with a simple website layout and a message stating that a full website is coming soon.
• Fairway Outdoor, a provider whose information is not available on the provided webpage, but is associated with OOH TODAY, a leading source for news and information on the out-of-home advertising industry.

Other formats for advertising in Winston-Salem

A closer look at the data reveals the depth and breadth of the other opportunities available in Winston-Salem:

• Digital Billboards: In Winston-Salem, digital billboards receive 50,000 impressions with an average CPM of $10.78. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time messaging capabilities, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Winston-Salem generate 50,000 impressions and have an average CPM of $11.89. These high-traffic locations provide advertisers with a captive audience, making them an effective choice for reaching consumers in a shopping mindset.
• Transit: Transit advertising in Winston-Salem garners 4,200,000 impressions with an average CPM of $7.91. This form of advertising targets commuters and travelers, offering a unique opportunity to engage with audiences on the go and create lasting impressions.
• Everything Else: Other advertising opportunities in Winston-Salem, such as alternative media and non-traditional formats, collectively receive 591,000 impressions and have an average CPM of $6.55. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

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