Static Billboards in Burlington

*All metrics are based on a 4-week advertising campaign

In the heart of the Piedmont Triad, Burlington stands out as a thriving city with a unique blend of history, culture, and commerce. This vibrant community, known for its picturesque parks, bustling downtown, and diverse neighborhoods, provides a prime opportunity for advertisers to seamlessly integrate their messages into the daily lives of residents and visitors. Outdoor advertising in Burlington goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking static billboards

With 97% of Americans exposed to outdoor advertising each month, selecting the right billboards for your campaign is crucial for success. Here are four key factors to consider when picking billboards to advertise on:

• Demographics: Choose locations that target your desired audience based on factors like age, gender, education, and income level. For example, a billboard near a college campus may reach younger, educated individuals.
• Traffic Count: Opt for high-traffic areas, such as busy intersections or highways, to maximize exposure. However, keep in mind that advertising costs may be higher in these locations.
• Visibility: Ensure the billboard is clearly visible by considering its alignment, height, and placement. For instance, a billboard facing oncoming traffic and positioned at a readable height will be more effective.
• Land Use Type: Consider the surrounding land use, whether residential, commercial, or industrial, as it will influence the audience that views your advertisement. For example, a billboard in a commercial area may reach both employees and customers.

Static Billboards price breakdown

Billboard pricing in Burlington varies, offering options for different budgets:

• Average Price: The average price for a billboard in Burlington is $969.86, providing a general idea of the typical cost for advertising in the area.
• Median Price: With a median price of $850, this value represents the middle point in the range of billboard prices, offering a more accurate representation of the most common price.
• Lowest Price: The lowest price for a billboard in Burlington is $200, showcasing the potential for more affordable advertising options within the city.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics in Burlington provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: Burlington's outdoor advertising campaigns generate a total of 79,274,000 impressions, showcasing the extensive reach of billboards in the area.
• Average Impressions: On average, a billboard in Burlington receives 843,000 impressions, indicating the typical exposure for an advertisement in the city.
• Median Impressions: The median number of impressions for a billboard in Burlington is 324,000, representing the middle point in the range of impressions.
• Average CPM: The average cost per thousand impressions (CPM) in Burlington is $4.03, providing a general idea of the cost-efficiency of advertising in the area.
• Median CPM: With a median CPM of $2.29, this value offers a more accurate representation of the most common cost per thousand impressions in Burlington.

Some of the top static billboard providers in Burlington

Explore the top billboard providers in Burlington to find the perfect fit for your advertising campaign:

• E and J Billboards offers digital billboards in Burlington, providing details about location, traffic, size, and debut time, as well as average daily views and perks of advertising on their billboards.

Other formats for advertising in Burlington

A closer look at the data reveals the depth and breadth of the other opportunities available in Burlington:

• Digital Billboards: In Burlington, digital billboards receive 11,000 impressions with an average CPM of $12.22. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Burlington generate 15,000 impressions with an average CPM of $13.37. These advertising spaces are strategically placed in shopping centers and stores, capturing the attention of consumers in a buying mindset.
• Everything Else: Other advertising opportunities in Burlington, such as hand-painted murals and alternative formats, collectively receive 1,556,000 impressions with an average CPM of $1.59. These unique and creative options allow advertisers to think outside the box and engage audiences in unexpected ways.

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