The Las Vegas Nevada billboard advertising market is a veritable behemoth, with a plethora of companies vying for the attention of the millions of tourists and residents alike. The city's neon-lit streets and bustling casinos provide the perfect backdrop for out-of-home advertising, and the market continues to grow as technology evolves.
Top Billboard Advertising Companies in Las Vegas
At the forefront of the bustling Las Vegas billboard advertising market are four top companies: Lamar Advertising, Clear Channel Outdoor, Outfront Media, and Reagan Outdoor Advertising. Each of these companies has made a name for themselves by pushing the boundaries of what is possible in the world of outdoor advertising.
AdQuick partners with every billboard advertising company in Las Vegas and has 99% of the inventory in the Las Vegas out-of-home advertising market available for purchase on its platform.
In no specific order, here are the big players in the Las Vegas outdoor advertising market.
Lamar Advertising
Lamar Advertising, for example, boasts an extensive portfolio of billboards throughout the city, including some of the most high-profile locations in Las Vegas.
Lamar Las Vegas offers bulletins, posters, 8-sheets, and a handful of specialty media formats in Las Vegas.
Their inventory reaches 99% of the adult (18 years+) population in the Las Vegas DMA weekly.
Clear Channel Outdoor
Clear Channel Outdoor offers bulletins, posters, 30-sheets, and a handful of specialty media formats in Las Vegas.
Their inventory reaches 98% of the adult (18 years+) population in the Las Vegas DMA weekly.
Outfront Media
Outfront Media offers billboard advertising, DOOH, transit advertising, street furniture, and a handful of specialty media formats in Las Vegas.
Outfront Media Las Vegas' inventory reaches 99% of the adult (18 years+) population in the DMA weekly.
Reagan Outdoor Advertising
Reagan Outdoor Advertising is known for its high-quality, custom-designed billboards that can be seen from miles away.
Reagan Outdoor Las Vegas offers bulletins and a handful of specialty media formats in Las Vegas.
Their inventory reaches 90% of the adult (18 years+) population in the Las Vegas DMA weekly.
Digital Billboards in Las Vegas
In addition to these traditional billboard companies, the digital out-of-home advertising market in Las Vegas is also thriving, with three companies leading the charge: Outdoor Solutions, Digital Outdoor Advertising, and Las Vegas Billboards. These companies specialize in digital billboards and interactive displays, and they have quickly become popular with advertisers looking to engage with consumers in new and exciting ways.
Digital billboards comprise 23% of all the billboards in Las Vegas. Using digital out-of-home (DOOH) adds relevance and timeliness to your campaign through dynamic creative execution and allows for unlimited messaging options during the flight of the campaign.
Change messaging based on triggers such as time of day, weather, sports scores, or any type of numerical counter using AdQuick’s Programmatic DOOH DSP.
Here’s what you need to know about the major players in the Las Vegas DOOH space and their inventory listed on AdQuick.
Outdoor Solutions
Outdoor Solutions, for instance, offers a wide range of digital advertising solutions, from interactive kiosks to digital billboards and even augmented reality experiences.
Digital Outdoor Advertising
Digital Outdoor Advertising offers cutting-edge digital billboards that can display real-time information such as weather updates and traffic reports. In addition to digital billboards, Digital Outdoor Advertiisng offers wildpostings and bus wraps.
Las Vegas Billboards
Las Vegas Billboards specializes in digital out-of-home advertising, providing everything from LED billboards to digital street furniture.
Other DOOH Advertising Companies
AdQuick partners with every DOOH advertising company in Las Vegas and has 99% of the inventory in the Las Vegas digital out-of-home advertising market available for purchase on its platform.
The billboard advertising market in Las Vegas, Nevada is a dynamic and ever-evolving industry that is home to a diverse array of companies that offer a wide range of services and solutions. From traditional billboards to cutting-edge digital out-of-home advertising, advertisers have a plethora of options to choose from when it comes to promoting their products and services.
Whether you're looking for a simple, straightforward billboard ad or a more complex, interactive digital experience, there's great OOH inventory in Las Vegas that can help make your marketing campaign a success.
Other Types of Outdoor Advertising in Las Vegas
Here are some other, non-billboard, out-of-home advertising options that AdQuick customers use to find their target audience in Las Vegas.
Wrapped Vehicle Advertising
Wrapped-car ads and advertising trucks are great for reaching your target audience in areas where there is limited traditional out-of-home inventory.
We commonly see marketers using wrapped vehicles executed by Wrapify, mobilads, Adgile Media, and Carvertise to promote their products in Las Vegas neighborhoods with spotty OOH coverage.
Las Vegas, NV Demographics & Statistics
Las Vegas, Nevada is a city of vibrant diversity and boundless opportunity. With a population of 662,368 and a 13% increase in the past decade, Las Vegas is a city on the rise. In fact, the city has seen a 38% increase in population since 2000 and a staggering 156% increase since 1990.
Age in Las Vegas
The median age of the population in Las Vegas is 37.4, with an almost even split between males and females at 50% each. The city is home to a diverse mix of ages, with 6% of the population being between the ages of 0 and 4, 7% being between the ages of 5 and 9, and 7% being between the ages of 10 and 14. The city is also home to a significant number of young adults, with 14% of the population being between the ages of 25 and 34 and 14% being between the ages of 35 and 44.
Race, Diversity, & Ethnicity in Las Vegas
The racial makeup of Las Vegas is fairly evenly split, with 44% of the population identifying as White, 12% as Black, 7% as Asian or Pacific Islander, and 33% as Hispanic. Native Americans make up a small percentage of the population at 0%, while Hawaiian and Pacific Islanders make up 1% and other races make up a mere 0%. 3% of the population identifies as being of two or more races.
Housing in Las Vegas
The median age of housing in Las Vegas is a relatively young 26 years, and the median house value is $334,000. In the past year, houses in the city have appreciated by 17%, and over the past five and ten years, they have appreciated by 62% and 165%, respectively.
Renting is also a popular option in Las Vegas, with the average rent for a studio apartment being $800, a one-bedroom home or apartment being $948, a two-bedroom home or apartment being $1147, a three-bedroom home or apartment being $1629, and a four-bedroom home or apartment being $1963. 47% of housing in the city is owned by occupants, while 42% is rented by occupants. However, a significant 11% of housing is currently vacant.
Income in Las Vegas
The median household income in Las Vegas is $53,159, while the median family income is $62,786. The per capita income is a slightly lower $27,650. A significant 12% of the population has a household income of less than $15,000, while 5% has an income of between $15,000 and $19,999. 11% of the population has an income of between $20,000 and $29,999, and 11% has an income of between $30,000 and $39,999.
Households & Education in Las Vegas
The majority of the population in Las Vegas is single, with 53% of the population being single and 47% being married. Of those who are married, 44% are married with children, 36% are married without children, and 3% are married but separated. 33% of the population is never married, 15% is divorced, and 6% is widowed.
In terms of education, 7% of the population over the age of 25 has grade school education or less, 10% has some high school education, 29% has only a high school degree, 25% has some college education, 7% has a two-year college degree, 14% has a four-year college degree, 5% has a master's degree, 2% has a professional degree, and 1% has a doctorate degree.
Commuting in Las Vegas
For many residents of Las Vegas, Nevada, the daily commute to work can be a bit of a slog. With an average commute time of 25 minutes, Las Vegas commuters spend a significant chunk of their day traveling to and from work.
The most popular mode of transportation for Las Vegas commuters is the personal vehicle, with 78% of commuters choosing to travel alone by car. Carpooling is also a popular option, with 10% of commuters opting to share a ride to work. However, mass transit is only used by 4% of commuters, and cycling and walking are even less popular, with 0% and 2% of commuters, respectively, choosing these modes of transportation. A small percentage of commuters, 2%, use other means to get to work, while 4% are fortunate enough to work from home.
In terms of the length of the commute, 1% of Las Vegas commuters have a commute of less than 5 minutes, while 6% have a commute of 6 to 9 minutes.
The majority of commuters, however, have a longer journey to work, with 10% having a commute of 10 to 14 minutes, 15% having a commute of 15 to 19 minutes, and 20% having a commute of 20 to 24 minutes. 9% of commuters have a commute of 25 to 29 minutes, while 21% have a commute of 30 to 34 minutes. Commutes of 35 to 39 minutes are relatively uncommon, with only 3% of commuters experiencing this length of journey. 4% of commuters have a commute of 40 to 44 minutes, while 6% have a commute of 45 to 59 minutes. The longest commutes are relatively rare, with only 3% of commuters having a commute of 60 to 89 minutes, and 2% having a commute of 90 minutes or more.
Job Market in Las Vegas
Las Vegas has seen strong job growth in recent years. In the past 12 months, the city has experienced a job growth rate of 3%, while in the past five years, the rate has been a robust 12%. Looking to the future, Las Vegas is expected to continue to see strong job growth, with a projected rate of 39% over the next decade.
