Billboards in Denver

*All metrics are based on a 4-week advertising campaign

As a thriving urban hub nestled in the Rocky Mountains, Denver boasts a vibrant mix of outdoor recreation, cultural attractions, and diverse neighborhoods, making it an ideal location for outdoor advertising. The Mile High City provides advertisers with a unique opportunity to engage with residents and visitors alike, weaving their messages into the fabric of daily life. In Denver, billboards do more than just promote products; they foster connections between communities, brands, and individuals, creating impactful narratives that resonate with passersby.

What to look for when picking billboards

With over 2,820 billboards in Denver, it's essential to consider various factors when choosing the right billboard for your advertising campaign. Here are four key factors to keep in mind:

• Location: Ensure the billboard is placed in an area with high traffic and visibility, targeting the right demographics. For example, a billboard near a busy intersection or along a major highway would be ideal for reaching a large audience.
• Size: Choose the appropriate size for your campaign, whether it's a large bulletin for maximum exposure along highways, a poster for targeting local audiences on primary and secondary roads, or a junior poster for urban neighborhoods and smaller roads.
• Duration: Consider the length of your campaign, as billboards typically stay up for at least four weeks, but most campaigns last several months. The duration should align with your campaign goals and budget.
• Technology: Utilize the latest technology, such as digital billboards or spectaculars with lighting and interactive features, to create a dynamic and engaging advertisement that captures the attention of passersby.

Billboards price breakdown

In Denver, billboard pricing varies significantly, with options available for various budgets. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in Denver is $5023.09, which provides a good indication of the overall market rates.
• Median Price: With a median price of $1939.91, this value represents the middle point in the range of billboard prices, offering a more accurate reflection of typical costs.
• Lowest Price: The lowest price for a billboard in Denver is $0, showcasing the potential for cost-effective advertising opportunities in the city.

Billboards Impression and CPM Metrics

In Denver, the impressions and CPM metrics for billboards showcase the potential reach and cost-effectiveness of outdoor advertising in the city:

• Total Impressions: With a total of 2,923,702,000 impressions, Denver's billboards have a significant impact on the audience.
• Average Impressions: The average number of impressions per billboard in Denver is 1,238,900, indicating a substantial reach for each advertisement.
• Median Impressions: The median number of impressions for Denver billboards is 428,000, providing a more accurate representation of typical exposure levels.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for Denver billboards is $62.40, showcasing the cost-effectiveness of outdoor advertising in the city.
• Median CPM: With a median CPM of $5.15, this value represents the middle point in the range of CPM rates, offering a more accurate reflection of typical costs per thousand impressions.

Some of the top billboard providers in Denver

Denver is home to several top billboard providers, each offering unique advertising opportunities and services:

• Lamar Advertising is a leading provider of outdoor advertising, offering a wide range of billboard options, including bulletins, posters, and digital displays.
• Clear Channel Outdoor provides innovative advertising solutions in over 65 markets and 55+ commercial airports nationwide, helping advertisers reach the right audience at the right time.
• Outfront Media leverages location, creative, and smart audience data to drive connections between brands and audiences in the real world, reaching 7 out of 10 Americans weekly.
• Mile High Outdoor / Elevation Outdoor specializes in billboard advertising throughout Colorado, offering over 400 premium displays in metro Denver and across the state.
• Digital Outdoor Advertising is a woman-owned business with a network of independent billboard operators, providing access to over 20,000 digital and static billboards in over 200 markets across the United States.

Other formats for advertising in Denver

A closer look at the data reveals the depth and breadth of the other opportunities available in Denver:

• Digital Billboards: In Denver, digital billboards receive over 40,000 impressions with an average CPM of $36.34. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers.
• Street Furniture: With over 271,000 impressions and an average CPM of $26.77, street furniture advertising in Denver offers a cost-effective way to reach pedestrians and motorists in high-traffic areas, such as bus shelters and benches.
• Wheat Pastings: Wheat pastings in Denver generate over 5,922,000 impressions and have an average CPM of $16.88. This creative and versatile medium allows advertisers to target specific neighborhoods and demographics with eye-catching artwork and messaging.
• Wallscapes: Wallscapes in Denver receive over 422,000 impressions and boast an average CPM of $156.70. These large-scale advertisements create a powerful visual impact, making them an ideal choice for brands looking to make a statement in the city.
• Retail Venues: Retail venue advertising in Denver garners over 37,000 impressions with an average CPM of $34.99. This targeted approach allows advertisers to reach consumers in shopping centers and other retail environments, driving brand awareness and purchase intent.
• Transit: Transit advertising in Denver generates over 7,346,000 impressions and has an average CPM of $13.31. This medium offers high visibility and frequency, reaching commuters and travelers on buses, trains, and other public transportation systems.
• Bus: Bus advertising in Denver receives over 5,143,000 impressions with an average CPM of $22.50. This mobile medium allows advertisers to reach a wide audience as buses travel throughout the city, making it a cost-effective option for local and regional campaigns.
• Everything Else: Other advertising opportunities in Denver, such as mobile trucks and specialty formats, collectively receive over 348,000 impressions with an average CPM of $44.85. These unique and innovative options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

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