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Where do I start?
Research great examples of past OOH campaigns.
Consider how competitors are taking advantage of out-of-home advertising.
Talk with AdQuick to learn how we can help you develop an eye-catching OOH campaign.
Once a concept is determined, the format, canvases, and placements will follow.
Conduct A/B testing of your creative with your internal team and with customers.
Talk with the AdQuick team to gain an experienced perspective.
Great OOH creatives will optimize the cost per thousand impressions (CPM).
Develop a media mix strategy based upon your OOH approach and momentum.
Talk with the AdQuick team to determine how your OOH campaign can be measured.
What format should I use?
High contrast colors work best with OOH... similar to colors that contrast in the everyday world.
Use your brand colors where applicable and use similar colors across your entire campaign.
Be sure to make typeface legible, bold, and large enough to be viewed from a far distance.
Use your brand fonts and stay consistent.
The imagery should stand out, have a strong focal point, and be easily scannable.
The subject matter can pack a punch, be hilarious, be controversial, or tug at the heart strings.
Messages should be concise and to the point. 7 words or less is a proven standard.
Make sure your copy is catchy and readable. White backgrounds and white space can help highlight the text.
46% of people look up information after seeing something interests them on on a billboard.
Use an easy to remember URL, hashtag or add a QR code (on formats located at eye-level).
A consistent OOH presence in specific markets helps build substantial brand awareness over time.
50% of people continue to notice the same OOH ad after 1 month and 25% after 3 months.
You know your brand best, but OOH professionals understand the medium best. If uncertain about a creative element, consult with a trusted partner.
OOH is a flexible medium. Don’t be afraid to change the direction or approach of a campaign if adjustments are needed.
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