Boston, Massachusetts
Boston, Massachusetts is the 1st most populous city in Massachusetts and a great market to utilize billboards and other out-of-home media formats in your advertising campaign. With a population of approximately 694,295 people, there’s a great opportunity for businesses small and large to leverage out-of-home advertising in finding new customers, building their brand, and growing their business.

Billboard Cost in Boston, Massachusetts

Boston OOH Media Cost

Cost
  • $601
  • Average cost
  • $100.00
  • Lowest price
  • $10.00
  • Median CPM
Impressions
  • 87,210
  • Median Impressions
Inventory
  • 4,018
  • Total Advertising Options
  • 45
  • Boston Outdoor Advertising companies on AdQuick
All outdoor advertising pricing is for a four week campaign

Boston Billboard Cost

Billboards in Boston, Massachusetts are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork, is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach and frequency for their target audience.
Cost
  • $7.46k
  • Average cost
  • $2,125.00
  • Lowest price
  • $10.95
  • Median CPM
Impressions
  • 132,667,486
  • Median Impressions
Inventory
  • 151
  • Total Billboard Locations
  • 9
  • Boston Billboard companies on AdQuick
All billboard pricing is for a four week campaign

Boston Digital Billboard Cost

Digital Billboards in Boston, Massachusetts are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork, is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach and frequency for their target audience.
Cost
  • $11k
  • Average cost
  • $2,500.00
  • Lowest price
  • $9.22
  • Median CPM
Impressions
  • 25,560,836
  • Median Impressions
Inventory
  • 11
  • Total Billboard Digital Locations
  • 5
  • Boston Billboard companies on AdQuick
All digital billboard pricing is for a four week campaign

Boston Street Furniture Cost

Street furniture is a collective term for objects and pieces of equipment installed along streets and roads for various purposes. Some examples of Boston, Massachusetts street furniture include ads on: bicycles/scooters, transit shelters, bus benches, kiosks and newsstands. Street furniture media has a long dwell time“ and is a great OOH media format for ads with call-to-actions to prospective customers waiting on their commute.
Cost
  • $1.1k
  • Average cost
  • $500.00
  • Lowest price
  • $3.95
  • Median CPM
Impressions
  • 273,450,919
  • Median Impressions
Inventory
  • 2,000
  • Total Advertising Options
  • 4
  • Boston Street Furniture companies on AdQuick
All street_furniture pricing is for a four week campaign

Boston Wallscape Cost

Wallscapes in Boston, Massachusetts are typically attached to prime real estate and are able to accommodate a wide variety of unusual shapes and sizes. These advertisements are visible from a distance and provide impact rivaling large billboard ads. Marketers tend to like this OOH format, as it has a large social media impact and is easily shareable.
Cost
  • $19.7k
  • Average cost
  • $1,666.00
  • Lowest price
  • $45.21
  • Median CPM
Impressions
  • 29,809,277
  • Median Impressions
Inventory
  • 66
  • Total Advertising Options
  • 8
  • Boston Wallscape companies on AdQuick
All wallscape pricing is for a four week campaign

Boston Wildposting Cost

Wildpostings are a form of out-of-home advertising where static posters are placed in a large number on multiple locations, primarily in dense, urban areas, to attract maximum attention. Wildpostings are a cost-effective form of outdoor advertising that offers advertisers a high degree of exposure for small business owners to drive brand awareness in high traffic areas.
Cost
  • $15k
  • Average cost
  • $12,414.00
  • Lowest price
  • $66.61
  • Median CPM
Impressions
  • 450,352
  • Median Impressions
Inventory
  • 3
  • Total Advertising Options
  • 2
  • Boston Wildposting companies on AdQuick
All wildposting pricing is for a four week campaign

Boston Transit Cost

Boston, Massachusetts transit advertising is placed in or on modes of public transportation or in high foot traffic public areas targeting commuters. Types of transit ads include airborne banners, airport advertising, bus interiors/posters/wraps, mobile billboards, subway advertising, and ads on top of taxis.`
Cost
  • $0
  • Average cost
  • $100.00
  • Lowest price
  • $7.73
  • Median CPM
Impressions
  • 398,209,778
  • Median Impressions
Inventory
  • 880
  • Total Advertising Options
  • 11
  • Boston Transit companies on AdQuick
All transit pricing is for a four week campaign

Where to advertise in Boston, Massachusetts

Tourist Attractions
Out-of-home media placements near popular tourist attractions make great places to advertise in Boston. Billboards, wallscapes, and windowscapes are all great media formats that our customers have targeted with past campaigns near:
  • Fenway Park
  • New England Aquarium
  • Boston Public Garden
  • Museum of Science
  • Boston Common
Sports Stadiums & Arenas
Place-based out-of-home inventory in stadiums and sports complexes or billboards outside-of or on-the-way to arenas can also be effective in driving. There are some great billboards in Boston near the following stadiums and sports complexes:
  • Gillette Stadium
  • Fenway Park
  • TD Garden
  • Harvard Stadium
  • Stadium Way
Universities & Colleges
If you’re targeting a college audience with your outdoor advertising campaign, Boston has some great inventory at affordable rates near the following institutions of higher learning:
  • Boston University
  • Boston College
  • University of Massachusetts Boston
  • MCPHS University - Boston
  • Harvard University
Airports
Out-of-home media placements in or near airports can be effective in growing your business. Some great places to target near Boston include:
  • Boston Logan International Airporten.wikipedia.org Boston Logan International Airport
  • Manchester-Boston Regional Airport
  • Worcester Regional Airport
  • T.F. Green Airport
Highways
Many of Boston’ most impactful highway billboards can be found near the following interstate highways and state routes:
  • Interstate 93
  • Route 203
OOH Media Formats in Boston, Massachusetts
Billboards
There are 664 Billboards options available on AdQuick in Boston, Massachusetts from 26 unique media owners.
Street furniture
There are 3,747 Street furniture options available on AdQuick in Boston, Massachusetts from 13 unique media owners.
Transit
There are 2,520 Transit options available on AdQuick in Boston, Massachusetts from 33 unique media owners.
Wallscape
There are 76 Wallscape options available on AdQuick in Boston, Massachusetts from 15 unique media owners.
Wildposting
There are 30 Wildposting options available on AdQuick in Boston, Massachusetts from 9 unique media owners.
Airport
There are 20 Airport options available on AdQuick in Boston, Massachusetts from 4 unique media owners.
Windowscapes
There are 13 Windowscapes options available on AdQuick in Boston, Massachusetts from 3 unique media owners.
Retail
There are 1,051 Retail options available on AdQuick in Boston, Massachusetts from 19 unique media owners.

Boston, Massachusetts

  • State in US
  • 694,295
  • Population
  • Area
  • 48
  • Square Miles
  • Population Density
  • 14363.1
  • People per square mile

Demographics

  • Age
  • 32.6
  • Median age
  • Sex
  • 52.16%
  • Female
  • 47.84%
  • Male
  • Race
  • 22.22%
  • Black
  • 19.68%
  • Hispanic
  • 9.63%
  • Asian
  • 44.94%
  • White

Economics

  • Income
  • $48,978
  • Per capita income
  • Poverty
  • 17.1
  • Persons below poverty line
  • Transportation to work
  • 31.24
  • Mean travel time to work

Families

  • Households
  • 271,553
  • Number of households
  • People
  • 2.4
  • Persons per household
  • Marital status
  • 31.75
  • Percent Married
  • Fertility
  • 2.8%
  • Women 15-50 who gave birth during past year

Housing

  • Units & Occupancy
  • 303,791
  • Number of housing units
  • Value
  • $627,000
  • Median value of owner-occupied housing units
  • Owernship of occupied units
  • 34.69
  • Owner occupied
  • Geographical mobility
  • 18.53
  • Moved since previous year

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