The billboard advertising market in Boston, Massachusetts is a bustling and competitive arena. With a population of almost 700,000 and a steady stream of tourists, the city is a prime location for companies looking to promote their products and services. The market is also characterized by a diverse range of advertising mediums, including traditional billboards, digital billboards, and mobile billboards.
Top Billboard Advertising Companies in Boston
Clear Channel Outdoor, Outfront Media, Lamar Advertising, and Murray Outdoor Communications are the top billboard advertising companies operating in Boston.
AdQuick partners with every billboard advertising company in Boston and has 99% of the inventory in the Boston out-of-home advertising market available for purchase on its platform.
In no specific order, here are the big players in the Boston outdoor advertising market.
Lamar Advertising
Lamar Advertising boasts an extensive portfolio of billboards throughout the city, including some of the most high-profile locations in Boston.
Lamar Boston offers bulletins, posters, 8-sheets, and a handful of specialty media formats in Boston.
Their inventory reaches 99% of the adult (18 years+) population in the Boston DMA weekly.
Clear Channel Outdoor
Clear Channel Outdoor offers bulletins, posters, junior posters, urban panels and a handful of specialty media formats in Boston.
They also have transit advertising and Boston South Station.
Clear Channel Boston's inventory reaches 91% of the adult (18 years+) population in the Boston DMA weekly.
Outfront Media
Outfront Media offers billboard advertising, DOOH, transit advertising, street furniture, and a handful of specialty media formats in Boston.
Outfront Media Boston' inventory reaches 98% of the adult (18 years+) population in the DMA weekly.
Murray Outdoor Communications
Murray Outdoor Communications is known for its high-quality, illuminated billboards that can be seen from miles away.
Murray Outdoor Boston offers bulletins and a handful of specialty media formats in Boston.
Their inventory reaches 90% of the adult (18 years+) population in the Boston DMA weekly.
Digital Billboards in Boston
In addition to these traditional billboard companies, digital out-of-home advertising in Boston is also thriving, with three companies leading the charge: Orange Barrel Media, Digital Outdoor Advertising, and Skies Above Media. These companies specialize in digital billboards and interactive displays, and they have quickly become popular with advertisers looking to engage with consumers in new and exciting ways.
Digital billboards comprise 27% of all the billboards in Boston. Using digital out-of-home (DOOH) adds relevance and timeliness to your campaign through dynamic creative execution and allows for unlimited messaging options during the flight of the campaign.
Change messaging based on triggers such as time of day, weather, sports scores, or any type of numerical counter using AdQuick’s Programmatic DOOH DSP.
Here’s what you need to know about the major players in the Boston DOOH space and their inventory listed on AdQuick.
Orange Barrel Media
Orange Barrel Media is known for its innovative and interactive billboards, which utilize technology such as QR codes and NFC to engage with audiences.
Digital Outdoor Advertising
Digital Outdoor Advertising specializes in digital billboards, which allow for dynamic and targeted advertising campaigns.
Skies Above Media
Skies Above Media operates a network of digital billboards in key locations throughout the city.
Other DOOH Advertising Companies
AdQuick partners with every DOOH advertising company in Boston and has 99% of the inventory in the Boston digital out-of-home advertising market available for purchase on its platform.
The billboard advertising market in Boston is a dynamic and ever-evolving industry that is home to a diverse array of companies that offer a wide range of services and solutions.
From traditional billboards to cutting-edge digital out-of-home advertising, advertisers have a plethora of options to choose from when it comes to promoting their products and services.
Whether you're looking for a simple, straightforward billboard ad or a more complex, interactive digital experience, there's great OOH inventory in Boston that can help make your marketing campaign a success.
Other Types of Outdoor Advertising in Boston
Here are some other, non-billboard, out-of-home advertising options that AdQuick customers use to find their target audience in Boston.
Wrapped Vehicle Advertising
Wrapped-car ads and advertising trucks are great for reaching your target audience in areas where there is limited traditional out-of-home inventory.
We commonly see marketers using wrapped vehicles executed by Wrapify, mobilads, Adgile Media, and Carvertise to promote their products in Boston neighborhoods with spotty OOH coverage.
Boston, MA Demographics & Statistics
Boston, Massachusetts is a bustling metropolis with a population of approximately 691,531. Over the past decade, the city has seen a population growth of 11%, with a 17% increase since 2000 and a 20% increase since 1990.
Age in Boston
The median age of Boston's population is 32 years old, with males making up 48% of the population and females comprising 52%.
The city is home to a diverse mix of ages, with 5% of the population falling into the 0-4 age range, 4% in the 5-9 range, and so on. The largest age group is 25-34, making up 24% of the population.
Race, Diversity, & Ethnicity in Boston
Boston is a melting pot, with 27% of the population identifying as white, 24% as black, 16% as Asian or Pacific Islander, 27% as Hispanic, 1% as Hawaiian or Pacific Islander, and 5% as two or more races. There are very few residents who identify as Native American or other race.
Housing in Boston
The median age of housing in Boston is 78 years, with a median house value of $667,000. In the past year, house values have appreciated 6%, and have seen a 27% increase in the past 5 years and a staggering 87% increase in the past decade.
Rental prices in Boston are also on the rise, with the average rent for a studio apartment costing $1,652 and a 4-bedroom home or apartment averaging at $2,979. Only 32% of housing is owned by occupants, with 59% being rented and 8% currently vacant.
Income in Boston
The median household income in Boston is $62,021, with the median family income at $69,616 and the per capita income at $39,686. A significant 18% of the population has a household income of less than $15,000, while 10% has an income of over $200,000.
Households & Education in Boston
The average household size in Boston is 2.36, with 31% of the population being married and 69% being single. Of the married population, 22% have children, while 27% of single individuals have children.
Boston is one of America's most educated cities. 8% of the population over 25 has grade school or no education, while 85% have at least a high school degree plus college. Of those, 24% have a 4-year college degree, 13% have a master's degree, and 7% have a professional or doctorate degree.
Commuting in Boston
In Boston, Massachusetts, the average commute time is 30 minutes. 39% of commuters travel alone by car, while 6% carpool and 34% use mass transit. Only 2% of commuters choose to bike or walk to work, while 3% work from home.
For those who do make the journey, 2% of commutes are less than 5 minutes, with 5% taking 6-9 minutes and 8% taking 10-14 minutes. The majority of commuters, 20%, have a commute time of 30-34 minutes, while 11% have a commute time of 45-59 minutes and 10% have a commute time of 60-89 minutes.
Job Market in Boston
Despite the moderate commute times, job growth in Boston has been on the rise in recent years. In the past 12 months, job growth has increased by 4%, with a 13% increase in the past 5 years. Looking to the future, job growth is expected to continue at a rate of 42% in the next decade.
With such promising job prospects and a variety of transportation options, it's no wonder so many people choose to call Boston home.
