Billboards in Weymouth
*All metrics are based on a 4-week advertising campaign
Weymouth, a charming coastal town, provides a distinctive backdrop for outdoor advertising. With its picturesque harbor, historic sites, and thriving business district, Weymouth offers advertisers a unique opportunity to engage with a diverse audience. Outdoor advertising in Weymouth not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating memorable experiences for all who encounter it.
What to look for when picking billboards
With 85% of consumers reached by outdoor advertising, selecting the right billboard is crucial for a successful campaign. Here are four key factors to consider when picking billboards to advertise on:
- Location: Choose a billboard location that targets your desired demographic, such as placing a billboard near a college for young adults or along a busy interstate for commuters. Consider factors like traffic count, visibility, and proximity to your business or target audience.
- Size: Select the appropriate billboard size based on your target audience and location. For example, use large bulletins for highways, posters for primary and secondary arterial roadways, and junior posters for urban neighborhoods or smaller roads.
- Duration: Determine the optimal length of time for your billboard to be up, which typically ranges from four weeks to several months, depending on your campaign goals and budget.
- Design and Technology: Utilize eye-catching designs and take advantage of new technologies, such as digital billboards or spectaculars with interactive features, to maximize the impact of your advertisement.
Billboards price breakdown
In Weymouth, billboard pricing varies depending on factors such as location, size, and duration. Here's a breakdown of the average, median, and lowest prices for billboards in the area:
- Average Price: The average price for a billboard in Weymouth is $2,545.98, which takes into account a wide range of billboard types and locations.
- Median Price: With a median price of $345, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
- Lowest Price: The lowest price for a billboard in Weymouth is $0, which may be attributed to special promotions, non-profit organizations, or other unique circumstances.
Billboards Impression and CPM Metrics
Impressions and CPM metrics are essential in evaluating the effectiveness of your outdoor advertising campaign in Weymouth. Here's a breakdown of these key metrics:
- Total Impressions: The total number of impressions for all billboards in Weymouth is approximately 85,895,000, showcasing the vast reach of outdoor advertising in the area.
- Average Impressions: On average, a billboard in Weymouth generates around 1,010,000 impressions, indicating the potential impact of a well-placed advertisement.
- Median Impressions: The median number of impressions for a billboard in Weymouth is 125,000, providing a more accurate representation of typical exposure levels.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Weymouth is $4.58, offering a cost-effective way to reach a large audience.
- Median CPM: With a median CPM of $2.76, this value represents the middle point in the range of CPM costs, highlighting the affordability of outdoor advertising in Weymouth.
Some of the top billboard providers in Weymouth
Here are some top billboard providers in Weymouth:
- Outfront is a leading provider of out-of-home advertising services and marketing solutions, offering a wide range of billboard options and creative expertise.
- Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, providing innovative solutions and measurable results.
Other formats for advertising in Weymouth
A closer look at the data reveals the depth and breadth of the other opportunities available in Weymouth:
- Digital Billboards: In Weymouth, digital billboards generate approximately 10,000 impressions with an average CPM of $15.69. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
- Street Furniture: Street furniture in Weymouth garners around 57,000 impressions and has an average CPM of $55.01. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to engage with pedestrians and commuters.
- Retail Venues: Advertising in retail venues in Weymouth reaches approximately 125,000 impressions with an average CPM of $5.44. This targeted approach allows advertisers to connect with consumers in shopping centers, malls, and other retail environments, enhancing the overall shopping experience.
- Transit: Transit advertising in Weymouth generates around 15,000,000 impressions and has an average CPM of $2.28. This cost-effective medium includes ads on buses, trains, and subway stations, offering high visibility and reaching a diverse audience of daily commuters.
- Everything Else: Other advertising opportunities in Weymouth, such as guerrilla marketing or alternative media, accumulate roughly 1,000 impressions with an average CPM of $4.86. These unique and unconventional methods can help advertisers stand out and create memorable experiences for their target audience.
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