Billboards in New Bedford

*All metrics are based on a 4-week advertising campaign

Located along the picturesque coastline, New Bedford boasts a rich maritime history, thriving arts scene, and diverse population, making it an ideal location for outdoor advertising. This charming city offers advertisers a unique opportunity to engage with residents and visitors alike, as they explore its vibrant waterfront, historic downtown, and bustling commercial areas. Outdoor advertising in New Bedford not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating lasting impressions on all who pass by.

What to look for when picking billboards

With over 203 billboards to choose from in New Bedford, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in an area with high traffic count and visibility, targeting the right demographics. For example, placing a billboard near a college or university to target young adults.
• Size: Choose the appropriate size of the billboard (bulletins, posters, or junior posters) based on your target audience and location. For instance, bulletins are ideal for busy highways, while junior posters work well in urban neighborhoods.
• Type: Consider the type of billboard (traditional, digital, or wallscape) that best suits your campaign goals and budget. Digital billboards offer dynamic messaging and can be more cost-effective in some cases.
• Duration: Determine the optimal duration for your billboard ad based on your marketing campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions might only need a month of exposure.

Billboards price breakdown

In New Bedford, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in New Bedford is $2,063.73, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in this city is $345, indicating that there are affordable options available for advertisers with smaller budgets.
• Lowest Price: The lowest price for a billboard in New Bedford is $250, offering an economical choice for businesses looking to test the effectiveness of outdoor advertising.

Billboards Impression and CPM Metrics

Outdoor advertising in New Bedford offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: New Bedford's outdoor advertising generates approximately 136,497,000 impressions over a 4-week campaign.
• Average Impressions: On average, a billboard in New Bedford receives about 685,914 impressions per 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in this city is 125,000, showcasing the variety of exposure levels available to advertisers.
• Average CPM: The average cost per thousand impressions (CPM) in New Bedford is $4.25, offering a competitive rate for advertisers.
• Median CPM: With a median CPM of $2.76, New Bedford presents affordable options for businesses looking to maximize their advertising budget.

Some of the top billboard providers in New Bedford

When planning your outdoor advertising campaign in New Bedford, consider partnering with one of the top providers in the area:

• Clear Channel Outdoor is a leading provider of outdoor advertising opportunities in over 65 markets and 55+ commercial airports nationwide, offering innovative advertising solutions and data-driven targeting.
• Cheddar Advertising is a Denver-based digital and creative agency with expertise in web design, digital advertising, search engine optimization, application development, and data analysis & CRM.
• Gas Station TV (GSTV) is a data-driven, national video network that delivers more than 2 billion moments of attention and action, providing lasting brand impressions and increased consumer spend.
• Indoor Media specializes in in-store advertising and marketing services, offering Register Tape Coupons, Grocery Cart Advertising, and Digital Display Ads to help businesses generate new customers.
• KeyMe is a trusted locksmith service provider with a nationwide network, offering residential, commercial, and car lockout services, as well as key duplication through their self-service kiosks.

Other formats for advertising in New Bedford

A closer look at the data reveals the depth and breadth of the other opportunities available in New Bedford:

• Digital Billboards: In New Bedford, digital billboards receive approximately 16,000 impressions with an average CPM of $9.46. This dynamic and eye-catching medium allows for real-time updates and creative flexibility, making it a popular choice for modern advertisers.
• Retail Venues: Retail venues in New Bedford generate around 125,000 impressions with an average CPM of $3.91. These targeted advertising spaces offer a captive audience and the potential for increased consumer engagement within shopping environments.
• Transit: Transit advertising in New Bedford garners about 15,000,000 impressions with an average CPM of $2.28. This highly visible and cost-effective medium reaches a diverse audience of commuters, tourists, and residents on the go.
• Everything Else: Other advertising opportunities in New Bedford, such as specialty and spectacular ads, accumulate roughly 6,250 impressions with an average CPM of $2.30. These unique and attention-grabbing formats provide advertisers with the chance to stand out and make a lasting impression on their target audience.

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