Billboards in Dallas

*All metrics are based on a 4-week advertising campaign

In the bustling metropolis of Dallas, outdoor advertising finds a unique and thriving environment. Known for its iconic skyline, vibrant arts scene, and diverse neighborhoods, Dallas presents advertisers with a dynamic platform to engage audiences. Billboards in this city do more than just promote products; they create connections between communities, brands, and individuals, weaving compelling narratives that capture the attention of every passerby.

What to look for when picking billboards

With over 3095 billboards in Dallas, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that aligns with your target audience's demographics, traffic count, visibility, land use type, proximity, and intent.
• Size: Consider the size of the billboard, such as bulletins, posters, or junior posters, to ensure it's suitable for your target audience and campaign goals. For example, bulletins are ideal for targeting drivers and commuters along highways and freeways, while junior posters are better suited for local audiences in urban neighborhoods.
• Duration: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. While there's no specific rule, billboard ads typically stay up for at least four weeks, with some campaigns lasting several months.
• Type: Select the type of billboard that best suits your campaign, such as traditional billboards, digital billboards, or wallscapes. Each type offers unique advantages, like the ability to incorporate technology, change messages frequently, or customize designs to fit building shapes.

Billboards price breakdown

Billboard pricing in Dallas varies significantly, with a range of options to suit different budgets and campaign goals. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in Dallas is $6,980.84, which reflects the diverse range of billboard options and locations available in the city.
• Median Price: With a median price of $3,295, advertisers can find a variety of billboards at a more affordable cost, making it possible to reach their target audience without breaking the bank.
• Lowest Price: The lowest price for a billboard in Dallas is $0, which indicates that there may be opportunities for free or heavily discounted advertising spaces, depending on the specific circumstances and availability.

Billboards Impression and CPM Metrics

In Dallas, the impressions and CPM metrics for billboards showcase the potential reach and cost-effectiveness of outdoor advertising in this vibrant city. Here's a closer look at the key data points:

• Total Impressions: With a total of 6,272,404,000 impressions, Dallas offers a vast audience for advertisers to engage with through billboards.
• Average Impressions: On average, a billboard in Dallas generates 2,095,000 impressions, highlighting the potential for significant exposure.
• Median Impressions: The median number of impressions for a billboard in Dallas is 530,000, indicating a wide range of visibility across different locations and billboard types.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for a billboard in Dallas is $49.96, showcasing the cost-effectiveness of outdoor advertising in the city.
• Median CPM: With a median CPM of $3.33, advertisers can find even more affordable options for reaching their target audience through billboards in Dallas.

Some of the top billboard providers in Dallas

When looking for billboard providers in Dallas, consider these top options:

• Outfront Media is a leading provider of out-of-home advertising services and marketing solutions, reaching 7 out of 10 Americans weekly with their diverse range of billboard options.
• Clear Channel Outdoor offers advertising opportunities in over 65 markets and 55+ commercial airports nationwide, providing innovative solutions and data-driven insights through their CCO RADAR suite.
• Ralston is the largest independent outdoor advertising company in Dallas, offering a variety of billboard types and sizes throughout the greater Dallas-Fort Worth metroplex and other North Texas locations.
• Digital Outdoor Advertising is a woman-owned business with access to over 20,000 digital and static billboards in over 200 markets, connecting premier ad agencies to consumers across the United States.

Other formats for advertising in Dallas

A closer look at the data reveals the depth and breadth of the other opportunities available in Dallas:

• Digital Billboards: In Dallas, digital billboards generate 21,000 impressions with an average CPM of $15.87. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Dallas garners 107,000 impressions and an average CPM of $63.28. These strategically placed ads on benches, kiosks, and bus shelters offer high visibility in pedestrian-heavy areas.
• Wheat Pastings: Wheat pastings in Dallas receive 2,783,000 impressions with an average CPM of $13.94. This creative and cost-effective medium allows for artistic expression and unique placement in urban environments.
• Wallscapes: Wallscapes in Dallas generate 646,000 impressions and an average CPM of $73.21. These large-scale ads transform building facades into eye-catching displays, making a bold statement in the cityscape.
• Airport: Airport advertising in Dallas captures 4,640,000 impressions with an average CPM of $148.90. With two major airports in the city, Dallas/Fort Worth International Airport and Dallas Love Field, advertisers can target a captive audience of travelers.
• Retail Venues: Retail venue advertising in Dallas receives 36,000 impressions and an average CPM of $12.49. These ads in shopping centers and malls reach consumers in a buying mindset, making them highly effective.
• Transit: Transit advertising in Dallas generates 3,780,000 impressions with an average CPM of $198.75. Ads on buses, trains, and stations reach a diverse audience of commuters and travelers throughout the city.
• Bus: Bus advertising in Dallas captures 44,688,000 impressions and an average CPM of $2.65. This mobile medium offers wide coverage and high visibility, making it a cost-effective choice for advertisers.
• Taxi: Taxi advertising in Dallas receives 5,000,000 impressions with an average CPM of $6.00. This targeted medium reaches passengers and pedestrians alike, offering a captive audience for advertisers.
• Everything Else: Other advertising opportunities in Dallas generate 188,000 impressions with an average CPM of $41.22. This category encompasses a variety of unique and innovative ad formats, allowing advertisers to think outside the box and reach their audience in new ways.

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