The billboard advertising market in Dallas, Texas is a bustling and competitive arena. With an abundance of businesses vying for the attention of the city's residents and visitors, the competition for prime billboard real estate is fierce.
Top Billboard Advertising Companies in Dallas
Clear Channel Outdoor, Lamar Advertising, Outfront Media and Arrington Outdoor are the top billboard advertising companies operating in Dallas.
AdQuick partners with every billboard advertising company in Dallas and has 99% of the inventory in the Dallas out-of-home advertising market available for purchase on its platform.
In no specific order, here are the big players in the Dallas outdoor advertising market.
Clear Channel Outdoor
Clear Channel Outdoor offers bulletins, posters, junior posters, urban panels and a handful of specialty media formats in Dallas.
Clear Channel Dallas' inventory reaches 91% of the adult (18 years+) population in the Dallas DMA weekly.
Lamar Advertising
Lamar Advertising boasts an extensive portfolio of billboards throughout the city, including some of the most high-profile locations in Dallas.
Lamar Dallas offers bulletins, posters, junior posters, and a handful of specialty media formats in Dallas.
Their inventory reaches 98% of the adult (18 years+) population in the Dallas DMA weekly.
Outfront Media
Outfront Media offers billboard advertising, DOOH, and a handful of specialty media formats in Dallas.
Outfront Media Dallas' inventory reaches 97% of the adult (18 years+) population in the DMA weekly.
Arrington Outdoor Advertising
Arrington Outdoor Advertising is known for its high-quality, illuminated billboards that can be seen from miles away.
Arrington Outdoor Dallas offers bulletins, posters, and a handful of specialty media formats in Dallas.
Their inventory reaches 90% of the adult (18 years+) population in the Dallas DMA weekly.
Digital Billboards in Dallas
In addition to these traditional billboard companies, digital out-of-home advertising in Dallas is also thriving, with three companies leading the charge: Digital Outdoor Advertising, The Reiss Group, and Integration Media. These companies specialize in digital billboards and interactive displays, and they have quickly become popular with advertisers looking to engage with consumers in new and exciting ways.
Digital billboards comprise 7% of all the billboards in Dallas.
Using digital out-of-home (DOOH) adds relevance and timeliness to your campaign through dynamic creative execution and allows for unlimited messaging options during the flight of the campaign.
Change messaging based on triggers such as time of day, weather, sports scores, or any type of numerical counter using AdQuick’s Programmatic DOOH DSP.
Here’s what you need to know about the major players in the Dallas DOOH space and their inventory listed on AdQuick.
Digital Outdoor Advertising
Digital Outdoor Advertising specializes in digital billboards, which allow for dynamic and targeted advertising campaigns.
The Reiss Group
The Reiss Group is known for its innovative and interactive billboards, which utilize technology such as QR codes and NFC to engage with audiences.
Integration Media
Integration Media operates a network of digital billboards in key locations throughout the city.
Other DOOH Advertising Companies
AdQuick partners with every DOOH advertising company in Dallas and has 99% of the inventory in the Dallas digital out-of-home advertising market available for purchase on its platform.
The billboard advertising market in Dallas is a dynamic and ever-evolving industry that is home to a diverse array of companies that offer a wide range of services and solutions.
From traditional billboards to cutting-edge digital out-of-home advertising, advertisers have a plethora of options to choose from when it comes to promoting their products and services.
Whether you're looking for a simple, straightforward billboard ad or a more complex, interactive digital experience, there's great OOH inventory in Dallas that can help make your marketing campaign a success.
Other Types of Outdoor Advertising in Dallas
Here are some other, non-billboard, out-of-home advertising options that AdQuick customers use to find their target audience in Dallas.
Wrapped Vehicle Advertising
Wrapped-car ads and advertising trucks are great for reaching your target audience in areas where there is limited traditional out-of-home inventory.
We commonly see marketers using wrapped vehicles executed by Wrapify, mobilads, Adgile Media, and Carvertise to promote their products in Dallas neighborhoods with spotty OOH coverage.
Dallas, TX Demographics & Statistics
Dallas, Texas is a bustling city with a population of over 1.4 million people. Since 2010, the city's population has grown by 9%, with a more significant increase of 16% since 2000 and 28% since 1990.
Age in Dallas
The median age of the population is 34.3 years old, with an almost even split between males and females at 50% each.
The city has a diverse age range, with 6% of the population falling into the 0 to 4 age range, 6% in the 5 to 9 range, and so on. The largest age group is 25 to 34 at 19%, followed by 35 to 44 at 14%. The elderly population makes up a small portion of the city, with only 2% of the population being 85 years or older.
Race, Diversity, & Ethnicity in Dallas
Dallas's population is diverse in terms of race and ethnicity as well. 43% of the population is white, while 6% is black, 17% is Asian or Pacific Islander, and 30% is Hispanic. There is a small percentage of the population that identifies as Native American (0%), Hawaiian or Pacific Islander (0%), or other race (0%). 4% of the population identifies as two or more races.
Housing in Dallas
The median age of housing in Dallas is 42 years, and the median house value is a hefty $812,100. However, the city has seen significant appreciation in housing over the last decade, with a 12-month appreciation rate of 23%, a 5-year rate of 52%, and a 10-year rate of 112%. Rent in the city can also be expensive, with the average rent for a studio apartment being $1,344, and a 4-bedroom home or apartment costing an average of $3,244 per month.
Income in Dallas
Despite the high cost of living, the median household income in Dallas is $71,535, and the median family income is $84,353. The per capita income is $37,112. A significant portion of the population (9%) has a household income of less than $15,000, but there is a fairly even distribution in income ranges beyond that. 17% of the population has a household income of $100,000 to $149,999, and 10% has an income of over $200,000. The average household size in the city is 2.72 people.
Households & Education in Dallas
The average household size in Dallas is 2.69 people. Just over half of the population is single, with 45% being married and 55% being single. Of those who are married, 32% have children and 3% are separated. A significant portion of the population has never been married, with 40% falling into this category. 5% are widowed and 10% are divorced.
When it comes to education, 14% of the population over the age of 25 has a grade school education or less, while 76% have some form of college education. This includes 19% with some college, 5% with a two-year degree, 18% with a four-year degree, 8% with a master's degree, 2% with a professional degree, and 2% with a doctorate.
Commuting in Dallas
Commuting in Dallas can be a bit of a challenge, with the average commute time clocking in at 24 minutes. 75% of commuters in the city travel alone by automobile, while 9% carpool and 4% use mass transit. Only 1% of commuters opt to bike to work, and 3% choose to walk. A small percentage of commuters (1%) use other means, such as motorcycles or scooters, to get to work. Interestingly, 7% of Dallas commuters work from home, meaning they don't have to worry about a daily commute at all.
When it comes to the length of the commute, 1% of Dallas commuters have a journey of less than 5 minutes, while 7% have a commute of 6 to 9 minutes. The majority of commuters have a relatively short journey to work, with 13% traveling 10 to 14 minutes, 19% traveling 15 to 19 minutes, and 20% traveling 20 to 24 minutes. However, there is a significant portion of the population with longer commutes, with 8% traveling 25 to 29 minutes, 15% traveling 30 to 34 minutes, and 5% traveling 45 to 59 minutes. A small percentage of commuters have particularly grueling journeys, with 3% traveling 60 to 89 minutes and 2% traveling 90 minutes or more each way.
Job Market in Dallas
Despite the challenges of commuting in Dallas, the city has seen strong job growth in recent years. Over the past 12 months, there has been 0% job growth, but over the past 5 years, there has been a 7% increase in jobs. Looking to the future, it is expected that job growth will continue at a rapid pace, with a projected increase of 35% over the next 10 years. This is good news for those living in the city and looking for employment opportunities.
