The billboard advertising market in San Francisco, California is a bustling and thriving industry, replete with colorful and eye-catching traditional billboards and digital displays that vie for the attention of the city's inhabitants.
San Francisco is home to many of the US technology companies, both regional and national, both large and small in scale, that rely on the visibility and impact provided by these out-of-home advertisements to reach their target customers.
Top Billboard Advertising Companies in San Francisco
San Francisco is home to many billboard companies, each with their own unique approach to creating and maintaining the large-scale advertisements that dot the city's landscape. Among the largest and most renowned of these companies are Clear Channel Outdoor, Outfront Media, and Lamar Advertising.
AdQuick partners with every billboard advertising company in San Francisco and has 99% of the inventory in the San Francisco out-of-home advertising market available for purchase on its platform.
Clear Channel Outdoor
Clear Channel Outdoor, one of the largest outdoor advertising companies in the world, has a strong presence in the city with its diverse portfolio of outdoor ad inventory.
Clear Channel of San Francisco offers bulletin billboards, posters, junior posters, 30-sheets, 8-sheets, and a handful of specialty media ad formats in San Francisco (including the airport). Their inventory reaches 99% of the adult (18 years+) population in the San Francisco DMA weekly.
Outfront Media
Outfront Media, previously known as CBS Outdoor, is a leading player in the industry, with a significant presence in the financial district near SOMA and along major highways.
Outfront Media offers bulletins, posters, junior posters and a handful of specialty media ad formats in San Francisco. Their inventory reaches 99% of the adult (18 years+) population in the San Francisco DMA weekly.
Lamar Advertising
Lamar Advertising, a Louisiana-based company, has a strong presence in the city and operates a number of billboards in SF's high-traffic areas such as Market Street and the Embarcadero.
Lamar Advertising of San Francisco offers mostly bulletin billboards, posters and a handful of specialty media ad formats in San Francisco. Their inventory reaches 65%+ of the adult (18 years+) population in the San Francisco DMA weekly.
Digital Billboards in San Francisco
Digital billboards comprise 18% of all the billboard inventory in San Francisco. Using digital out-of-home (DOOH) adds relevance and timeliness to your campaign through dynamic creative execution and allows for unlimited messaging options during the flight of the campaign.
In recent years, the digital out-of-home advertising market in San Francisco has grown exponentially. Companies such as Skies Above Media, 3.0 Outdoor, and Digital Outdoor Advertising are leading the charge in this space.
Here’s what you need to know about the major players in the San Francisco DOOH space and their inventory listed on AdQuick.
Skies Above Media
Skies Above Media specializes in creating interactive digital billboards that engage audiences in new and exciting ways.
3.0 Outdoor
3.0 Outdoor is a leading provider of digital advertising solutions, offering interactive kiosks and digital displays in high-traffic areas. Their inventory reaches 65%+ of the adult (18 years+) population in the San Francisco DMA weekly.
Digital Outdoor Advertising
Digital Outdoor Advertising is a full-service provider, offering design, production, and installation of digital billboards and displays. Their inventory reaches 65%+ of the adult (18 years+) population in the San Francisco DMA weekly.
Other DOOH Advertising Companies
AdQuick partners with every DOOH advertising company in San Francisco and has 99% of the inventory in the San Francisco digital out-of-home advertising market available for purchase on its platform.
The billboard advertising market in San Francisco, California is a dynamic and ever-evolving industry that is home to a diverse array of companies that offer a wide range of services and solutions.
From traditional billboards to cutting-edge digital out-of-home advertising, advertisers have a plethora of options to choose from when it comes to promoting their products and services. Whether you're looking for a simple, straightforward billboard ad or a more complex, interactive digital experience, there's great OOH inventory in San Francisco that can help make your marketing campaign a success.
Other Types of Outdoor Advertising in San Francisco
Here are some other, non-billboard, out-of-home advertising options that AdQuick customers use to find their target audience in San Francisco.
Wrapped Vehicle Advertising
Wrapped-car ads and advertising trucks are great for reaching your target audience in areas in SF where there is limited traditional out-of-home inventory.
We commonly see marketers using wrapped vehicles executed by Wrapify, Carvertise, mobilads, and Adgile Media to promote their products in San Francisco neighborhoods with spotty OOH coverage.
San Francisco, CA Demographics & Statistics
San Francisco, a bustling metropolis located in the northern region of California, is a city like no other. With a population of 866606 people, this city has seen a notable increase in population over the last few decades, with a 8% change since 2010 and a staggering 20% change since 1990.
Age
The median age of the San Francisco population is 38.3, with 51% identifying as male and 49% identifying as female. This diverse city is home to a variety of age groups, with 23% of the population falling between the ages of 25 and 34 and 16% between the ages of 35 and 44. The city also has a significant elderly population, with 8% of residents being between the ages of 65 and 74 and 4% being over the age of 85.
Race, Diversity, & Ethnicity
When it comes to race and ethnicity, San Francisco is just as diverse as any other large city in California. 41% of the population identifies as white, 5% as black, 34% as Asian or Pacific Islander, 15% as Hispanic, and 4% as two or more races. There is also a small percentage of residents who identify as Native American or Hawaiian/Pacific Islander.
Housing
The median age of housing in San Francisco is a relatively old 75 years, and the median house value is a whopping $1,471,200. However, housing appreciation in the city has been on the rise in recent years, with a 2% increase in the past 12 months and a staggering 105% increase over the past 10 years.
Rent prices in San Francisco can also be steep, with the average rent for a studio apartment at $2073 and the average rent for a four-bedroom home or apartment at $4385. A relatively low 34% of housing is owned by occupants, with 57% being rented and 9% currently vacant.
Income
When it comes to household income, the median household income in San Francisco is $96,265, and the median family income is $114,049. The per capita income is $59,508. A significant 21% of the population has a household income of over $200,000, while a concerning 11% has a household income of less than $15,000.
Households & Education
The average household size in San Francisco is 2.32, and 40% of the population is married. Of those who are married, 29% have children and 45% do not. On the other hand, 60% of the population is single, with 15% being without children and 12% being with children.
When it comes to education, a majority of the population over 25 in San Francisco has some form of higher education. 87% have a high school degree plus college, 32% have a four-year college degree, 14% have a master's degree, and 5% have a professional or doctorate degree. Only 8% of the population over 25 has grade school education or no education at all.
Commuting in San Francisco
The average commute time for residents of San Francisco is a lengthy 33 minutes. While 34% of commuters opt to travel alone by car, others choose to carpool (7%), use mass transit (34%), bike (4%), walk (11%), or use other means (3%) to get to work. For those who prefer to avoid the commute altogether, 7% have the option to work from home.
When it comes to the duration of commutes, the majority of San Francisco residents have relatively long trips to work. 20% of commutes fall within the 30-34 minute range, and 12% last between 45 and 59 minutes. However, a small percentage of commuters are able to get to work in a relatively short amount of time, with 8% of commutes lasting between 10 and 14 minutes and 11% lasting between 15 and 19 minutes. On the other end of the spectrum, 3% of commuters have journeys that last 90 minutes or more.
Job Market in San Francisco
Despite the lengthy commutes, the job market in San Francisco has been steadily growing in recent years. In the past 12 months, there has been a 1% growth in job opportunities, and in the past 5 years, there has been a 15% increase. Looking to the future, the job growth rate is expected to reach 39% in the next 10 years.
