Billboards in Raleigh

*All metrics are based on a 4-week advertising campaign

As a thriving Southern metropolis, Raleigh boasts a lively atmosphere and diverse population, making it an ideal location for outdoor advertising. With its renowned research institutions, flourishing tech scene, and vibrant arts and culture, Raleigh presents a unique opportunity for advertisers to engage with a wide range of audiences. Billboards in Raleigh not only promote products and services, but also foster connections between communities, brands, and individuals, creating impactful narratives that leave a lasting impression.

What to look for when picking billboards

With 354 billboards to choose from in Raleigh, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that aligns with your target audience's demographics and interests. For example, a billboard near a university campus might be ideal for targeting students, while one near a business district could be more suitable for professionals.
• Visibility: Ensure the billboard is easily visible and unobstructed, so it captures the attention of passersby. A billboard with clear sightlines and positioned parallel to the flow of traffic can increase its impact.
• Size: Select the appropriate billboard size based on your campaign goals and target audience. For instance, a large bulletin billboard along a highway can reach a broad audience of drivers and commuters, while a smaller junior poster in a residential area can target a specific local demographic.
• Duration: Determine the optimal duration for your billboard advertisement based on your campaign objectives and budget. While some campaigns may benefit from a short-term, high-impact approach, others might require a longer duration for sustained brand exposure.

Billboards price breakdown

In Raleigh, billboard pricing varies significantly, with the following key data points to consider:

• Average Price: The average price for a billboard in Raleigh is $6,679.39, which can help you gauge the overall market rate for outdoor advertising in the area.
• Median Price: With a median price of $2,625, this figure represents the middle ground in billboard pricing, offering a more accurate representation of typical costs without being skewed by outliers.
• Lowest Price: The lowest price for a billboard in Raleigh is just $1, showcasing the potential for highly cost-effective advertising options if you're working with a tight budget.

Billboards Impression and CPM Metrics

In Raleigh, the impressions and CPM metrics for digital billboards provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: With a total of 631,567,000 impressions, Raleigh's outdoor advertising market offers significant reach and exposure for advertisers.
• Average Impressions: The average number of impressions per billboard in Raleigh is 2,077,000, indicating a strong potential for audience engagement.
• Median Impressions: The median number of impressions for Raleigh billboards is 324,000, which represents a more typical level of exposure without being influenced by outliers.
• Average CPM: The average cost per thousand impressions (CPM) in Raleigh is $9.50, providing a benchmark for evaluating the cost-effectiveness of your outdoor advertising campaign.
• Median CPM: With a median CPM of $3.94, this figure offers a more accurate representation of typical CPM costs in Raleigh, without being skewed by extreme values.

Some of the top billboard providers in Raleigh

Here is a top billboard provider in Raleigh:

• Adams Outdoor Advertising is a leading outdoor advertising company that combines traditional billboards with online platforms to create impactful advertising campaigns.

Other formats for advertising in Raleigh

A closer look at the data reveals the depth and breadth of the other opportunities available in Raleigh:

• Digital Billboards: In Raleigh, digital billboards receive over 10,000 impressions with an average CPM of $20.70. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Raleigh garners around 58,000 impressions and has an average CPM of $12.91. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for targeted, localized campaigns.
• Wheat Pastings: Wheat pastings in Raleigh generate approximately 13,955,000 impressions with an average CPM of $4.92. This creative and cost-effective medium allows for artistic expression and can be placed in high-traffic areas for maximum exposure.
• Wallscapes: Wallscapes in Raleigh receive about 144,000 impressions and have an average CPM of $14.79. These large-scale murals and building wraps create a memorable visual impact, making them an excellent choice for brand awareness campaigns.
• Airport: Airport advertising in Raleigh achieves around 2,500 impressions with an average CPM of $2.27. Raleigh is home to the Raleigh-Durham International Airport, offering advertisers a captive audience of travelers and professionals.
• Retail Venues: Retail venue advertising in Raleigh garners approximately 17,000 impressions and has an average CPM of $21.07. This includes ads in shopping centers and malls, providing a targeted approach to reach consumers in a buying mindset.
• Transit: Transit advertising in Raleigh generates about 5,600,000 impressions with an average CPM of $9.25. This includes ads on buses, trains, and transit shelters, offering advertisers the opportunity to reach a diverse and mobile audience.
• Everything Else: Other advertising options in Raleigh receive around 333,000 impressions and have an average CPM of $6.31. This category encompasses a variety of unique and innovative advertising opportunities to help brands stand out from the competition.

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