Nashville, Tennessee is a bustling billboard advertising market. The city is renowned for its vibrant music and entertainment scene, which draws millions of tourists each year. As a result, there is a high demand for advertising space, and the billboards in Nashville are among the most sought-after in the country.
Top Billboard Advertising Companies in Nashville
AdQuick partners with every billboard advertising company in Nashville and has 99% of the inventory in the Nashville out-of-home advertising market available for purchase on its platform.
Lamar Advertising, Trailhead Media, and Huntington Outdoor are among the top largest billboard companies in Nashville.
In no specific order, here are the big players in the Nashville outdoor advertising market.
Lamar Advertising
Lamar Advertising has been in the business for over 100 years and has a strong presence in the city.
Lamar Advertising offers bulletins, posters, junior posters, 8-sheets, tri-visions and a handful of specialty media formats in Nashville.
Their inventory reaches 99% of the adult (18 years+) population in the Nashville DMA weekly.
Trailhead Media
Trailhead Media is a newer player in the market, but has quickly made a name for itself by offering innovative billboard solutions that help businesses reach their target audience. Trailhead Media primarily offers bulletin billboards in Nashville. Their inventory reaches a sizeable amount of the adult (18 years+) population in the Nashville DMA weekly.
Huntington Outdoor
Huntington Outdoor offers bulletin billboards and a handful of digital formats in Nashville. Their inventory reaches a sizeable amount of the adult (18 years+) population in the Nashville DMA weekly.
Digital Billboards in Nashville
Digital out-of-home advertising is becoming increasingly popular in Nashville, and several companies are leading the way in this field. Outfront Media, Roland Advertising, and Blackbird Media are some of the top digital out-of-home advertising companies in Nashville.
Digital billboards comprise 10% of all the billboards in Nashville. Using digital out-of-home (DOOH) adds relevance and timeliness to your campaign through dynamic creative execution and allows for unlimited messaging options during the flight of the campaign.
Change messaging based on triggers such as time of day, weather, sports scores, or any type of numerical counter using AdQuick’s Programmatic DOOH DSP.
Here’s what you need to know about the major players in the Nashville DOOH space and their inventory listed on AdQuick.
Outfront Media
Outfront Media has a wide range of digital billboard solutions that are ideal for businesses looking to reach a large audience. Outfront Nashville offers digital bulletins. Their inventory reaches 95% of the adult (18 years+) population in the Nashville DMA weekly.
Roland Advertising
Roland Advertising offers 36 billboards in 20 counties that generate three million plus weekly impressions in the Nashville DMA. Their inventory reaches 65%+ of the adult (18 years+) population in the Nashville DMA weekly.
Blackbird Media
Blackbird Media Nashville offers digital bulletins and a handful of specialty media formats in Nashville. Their inventory reaches 65%+ of the adult (18 years+) population in the Nashville DMA weekly.
Other DOOH Advertising Companies
AdQuick partners with every DOOH advertising company in Nashville and has 99% of the inventory in the Nashville digital out-of-home advertising market available for purchase on its platform.
The billboard advertising market in Nashville, Tennessee is a dynamic and ever-evolving industry that is home to a diverse array of companies that offer a wide range of services and solutions.
From traditional billboards to cutting-edge digital out-of-home advertising, advertisers have a plethora of options to choose from when it comes to promoting their products and services. Whether you're looking for a simple, straightforward billboard ad or a more complex, interactive digital experience, there's great OOH inventory in Nashville that can help make your marketing campaign a success.
Other Types of Outdoor Advertising in Nashville
Here are some other, non-billboard, out-of-home advertising options that AdQuick customers use to find their target audience in Nashville.
Wrapped Vehicle Advertising
Wrapped-car ads and advertising trucks are great for reaching your target audience in areas where there is limited traditional out-of-home inventory.
We commonly see marketers using wrapped vehicles executed by Wrapify, mobilads, Adgile Media, and Carvertise to promote their products in Nashville neighborhoods with spotty OOH coverage.
Nashville, TN Demographics & Statistics
Nashville, Tennessee is a bustling city located in the southern United States. With a current population of 671,295, the city has seen a moderate increase in population over the past few decades, with a growth rate of 11% since 2010 and a 23% increase since 2000.
Age in Nashville
In terms of age demographics, the largest portion of Nashville's population falls within the 25 to 34 year old range, comprising 20% of the total population. This is followed by those aged 35 to 44 at 14% and those aged 45 to 54 at 12%. The youngest age range, 0 to 4 years old, makes up 7% of the population, while the oldest age range, 75 to 84 years old, accounts for only 3%.
Race, Diversity, & Ethnicity in Nashville
Nashville's racial and ethnic diversity is reflected in the city's population, with 56% identifying as white, 4% as Asian or Pacific Islander, 28% as black, 10% as Hispanic, 2% as two or more races, and 0% as Native American, Hawaiian, Pacific Islander, or other race.
Housing in Nashville
The median age of housing in Nashville is 38 years old, with a median house value of $341,700. Over the past year, house values have appreciated by 14%, and have seen a 53% increase over the past 5 years and a 110% increase over the past 10 years.
Rent prices for apartments in the city vary based on size, with a studio apartment averaging $1,029 per month, a one-bedroom averaging $1,049, a two-bedroom averaging $1,195, a three-bedroom averaging $1,514, and a four-bedroom averaging $1,884.
Income in Nashville
Nashville has a diverse range of household incomes, with a median household income of $52,858 and a median family income of $64,196. Per capita income in the city is $31,109. 11% of the population has a household income of less than $15,000, while 5% has a household income of over $200,000.
Households & Education in Nashville
The average household size in Nashville is 2.4 people, with 42% of the population being married and 58% being single. Of those who are married, 28% have children, while 38% do not. Of those who are single, 22% have children and 12% do not.
In terms of education, 86% of the population over 25 has a high school degree or higher, with 23% having a four-year college degree, 9% having a master's degree, 3% having a professional degree, and 1% having a doctorate degree.
Commuting in Nashville
The typical commuter in Nashville, Tennessee has a rather leisurely journey to work, with the average commute clocking in at a mere 25 minutes. The vast majority of these individuals choose to traverse the city solo, with a veritable fleet of automobiles at their disposal, as 79% of commuters opt for solo car travel. A mere 10% of commuters opt for carpooling, while a paltry 2% rely on mass transit to get them to and fro. It appears that the citizens of Nashville are not particularly fond of cycling, as a mere 0% choose to pedal their way to the office. A slightly more substantial 2% of commuters prefer to traverse the city on foot, while a small minority (1%) utilize other means of transportation. A lucky 6% of Nashville's workforce have the luxury of working from home, sparing themselves the daily commute entirely.
Breaking down the commute times further, we see that a minuscule 2% of commutes in Nashville are less than 5 minutes, while 7% are between 6 and 9 minutes. A slightly larger 12% of commutes fall in the 10 to 14 minute range, while 17% take between 15 and 19 minutes. The largest chunk of commutes, 20%, take between 20 and 24 minutes, while 8% take between 25 and 29 minutes. A somewhat substantial 17% of commutes take between 30 and 34 minutes, while 3% take between 35 and 39 minutes. A similar 3% of commutes take between 40 and 44 minutes, while 6% take between 45 and 59 minutes. A small minority of commuters, 3%, have commutes that last between 60 and 89 minutes, while a mere 1% have commutes that are 90 minutes or longer.
Job Market in Nashville
On the employment front, Nashville has seen robust growth in recent years, with a 4% job growth rate over the past 12 months and a 13% growth rate over the past 5 years. Looking towards the future, the city is expected to continue its upward trajectory, with a projected job growth rate of 48% over the next decade.
