Billboards in Kingsport

*All metrics are based on a 4-week advertising campaign

Located at the crossroads of natural beauty and urban development, Kingsport offers a distinctive backdrop for outdoor advertising. With its picturesque landscapes, thriving business scene, and diverse population, this city presents a one-of-a-kind opportunity for advertisers to engage with audiences in a meaningful way. Outdoor advertising in Kingsport not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating lasting impressions on all who encounter it.

What to look for when picking billboards

With 187 factors to consider when picking billboards to advertise on, it's essential to focus on the most critical aspects to ensure a successful campaign. Some key factors to consider include:

• Location and demographics: Choose a billboard location that targets your desired audience based on factors like age, gender, education, and income level. For example, placing a billboard near a college or university could be beneficial for targeting young adults.
• Visibility and traffic count: Opt for billboards in high-traffic areas with clear visibility to maximize exposure and reach a larger audience. Billboards along busy highways or at busy intersections are great examples.
• Size and format: Consider the size and format of the billboard, such as traditional, digital, or wallscapes, to best suit your campaign goals and budget. Large bulletins along highways can provide maximum exposure, while smaller junior posters in urban neighborhoods target local audiences.
• Duration and cost: Determine the optimal duration for your billboard campaign based on your goals and budget. Longer campaigns can increase brand recall, while shorter campaigns can promote specific events or offers. Keep in mind that billboard advertising can be cost-effective compared to other advertising methods.

Billboards price breakdown

In Kingsport, billboard pricing varies depending on factors such as location, size, and duration, with the following price points observed:

• Average Price: The average price for a billboard in Kingsport is $1,292.88, which can provide a good estimate of the overall market rate.
• Median Price: With a median price of $750, this value represents the middle ground in pricing, offering a more accurate representation of typical costs without being skewed by outliers.
• Lowest Price: The lowest price for a billboard in Kingsport is $200, indicating that there are budget-friendly options available for advertisers looking to minimize costs.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Kingsport provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns in the area:

• Total Impressions: Kingsport's outdoor advertising campaigns generated a total of 73,809,000 impressions, showcasing the potential reach of billboards in the city.
• Average Impressions: On average, a billboard in Kingsport receives 523,000 impressions, indicating a consistent level of exposure for advertisers.
• Median Impressions: The median number of impressions for a Kingsport billboard is 219,000, providing a more accurate representation of typical exposure without being skewed by outliers.
• Average CPM: The average cost per thousand impressions (CPM) in Kingsport is $6.55, offering a competitive rate for advertisers seeking cost-effective campaigns.
• Median CPM: With a median CPM of $3.33, this value represents the middle ground in pricing, further emphasizing the affordability of outdoor advertising in Kingsport.

Some of the top billboard providers in Kingsport

When looking for outdoor advertising providers in Kingsport, consider the following top companies:

• Adkom is a company that specializes in out-of-home advertising, unifying the fragmented media landscape through a single network and offering a range of media formats.
• Lamar Advertising provides free design services, dedicated support, and nationwide coverage, with over 363,000 outdoor advertising displays across the U.S. and Canada.
• Digital Outdoor Advertising is a woman-owned advertising business with access to over 20,000 digital and static billboards in over 200 markets, simplifying the process for independent operators and national advertising agencies.
• Gas Station TV (GSTV) is a data-driven, national video network that delivers moments of attention and action, providing lasting brand impressions.
• Indoor Media offers in-store advertising and marketing services, helping businesses generate new customers, increase brand recognition, and drive repeat purchases through advertising in grocery stores.

Other formats for advertising in Kingsport

A closer look at the data reveals the depth and breadth of the other opportunities available in Kingsport:

• Digital Billboards: In Kingsport, digital billboards receive 50,000 impressions with an average CPM of $54.97. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking flexibility and innovation.
• Retail Venues: Retail venues in Kingsport generate 50,000 impressions and have an average CPM of $15.65. This targeted advertising method allows brands to reach consumers in a shopping mindset, increasing the likelihood of purchase and brand recall.
• Transit: Transit advertising in Kingsport garners 10,000,000 impressions with an average CPM of $1.66. This cost-effective medium offers high exposure to daily commuters and travelers, making it an ideal choice for advertisers looking to reach a captive audience.
• Everything Else: Other advertising opportunities in Kingsport, such as alternative formats and niche placements, collectively receive 564,000 impressions and have an average CPM of $5.65. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns tailored to their target audience.

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