Billboards in Sacramento

*All metrics are based on a 4-week advertising campaign

Sacramento, California's capital, boasts a diverse population, thriving arts scene, and a growing tech industry, making it an ideal location for outdoor advertising. With its rich history, iconic landmarks, and bustling downtown, advertisers can seamlessly integrate their messages into the city's vibrant atmosphere. Outdoor advertising in Sacramento not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that engage residents and visitors alike.

What to look for when picking billboards

With 856 billboards available in Sacramento, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired audience and has high visibility, such as busy intersections or highways. For example, a billboard near a shopping mall would be ideal for promoting a retail store.
• Demographics: Ensure the billboard's surrounding area aligns with your target audience's age, gender, education, relationship status, and income level. For instance, a billboard in a college town would be suitable for targeting young adults.
• Size: Select a billboard size that best suits your campaign goals and budget. For example, a large bulletin billboard along a highway would be great for reaching a wide audience, while a smaller junior poster in a residential area would be more cost-effective for targeting a local audience.
• Duration: Determine the optimal length of time for your billboard advertisement based on your campaign goals and budget. For example, a four-week campaign might be suitable for promoting a limited-time offer, while a longer campaign could be more effective for building brand awareness.

Billboards price breakdown

In Sacramento, billboard pricing varies significantly, with an average price of $6,643.73, a median price of $3,012, and the lowest price at $0. Here's a closer look at these price points:

• Average Price: At $6,643.73, the average price of a billboard in Sacramento reflects the diverse range of billboard options and locations available to advertisers.
• Median Price: The median price of $3,012 indicates that there are many affordable billboard options in Sacramento, making it accessible for businesses with varying budgets.
• Lowest Price: With the lowest price at $0, some billboards in Sacramento may be available for free, likely due to promotional offers or unique circumstances.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of outdoor advertising campaigns in Sacramento, and the following data points provide valuable insights:

• Total Impressions: Sacramento billboards generated a total of 1,081,212,000 impressions, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Sacramento receives 1,339,792 impressions, indicating a strong potential for audience engagement.
• Median Impressions: The median number of impressions for a Sacramento billboard is 230,000, highlighting the variety of billboard locations and their respective audience sizes.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Sacramento is $91.52, offering advertisers a cost-effective way to reach their target audience.
• Median CPM: With a median CPM of $4.77, Sacramento provides a range of affordable advertising options for businesses of all sizes.

Some of the top billboard providers in Sacramento

Top billboard providers in Sacramento include:

• Clear Channel Outdoor offers advertising opportunities in multiple markets and airports, providing innovative solutions and measurable results.
• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• OUTFRONT is a leading OOH advertising company that uses location, creative, and smart audience data to connect brands with audiences in the real world.
• Mesmerize is an advertising company that offers out of home advertising solutions to reach consumers in various venues.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.

Other formats for advertising in Sacramento

A closer look at the data reveals the depth and breadth of the other opportunities available in Sacramento:

• Digital Billboards: In Sacramento, digital billboards receive 50,000 impressions with an average CPM of $634.58. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: With 18,000 impressions and an average CPM of $13.82, street furniture advertising in Sacramento offers a cost-effective way to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Sacramento generate 16,855,000 impressions and have an average CPM of $1.77. This creative and versatile medium allows for unique, artistic expressions that can capture the attention of passersby.
• Wallscapes: Wallscapes in Sacramento receive 404,000 impressions and an average CPM of $57.34. These large-scale advertisements make a bold statement and can transform the urban landscape, creating memorable impressions on viewers.
• Airport: Airport advertising in Sacramento garners 2,000 impressions with an average CPM of $480. Sacramento International Airport serves as a prime location for reaching a diverse and captive audience of travelers.
• Retail Venues: Retail venue advertising in Sacramento generates 45,000 impressions and has an average CPM of $20.65. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Sacramento receives 1,818,000 impressions with an average CPM of $5,340.82. This medium effectively reaches commuters and travelers, providing ample opportunities for brand exposure.
• Bus: Bus advertising in Sacramento garners 16,800,000 impressions and an average CPM of $15,016.95. This mobile medium allows for widespread coverage and high visibility, making it a valuable addition to any outdoor advertising campaign.
• Everything Else: Other advertising opportunities in Sacramento generate 205,000 impressions with an average CPM of $57.27. These diverse options provide advertisers with unique ways to reach their target audience and make a lasting impact.

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