Static Billboards in Lancaster

*All metrics are based on a 4-week advertising campaign

Located in the Antelope Valley, Lancaster boasts a thriving aerospace industry, a growing arts scene, and a strong sense of community. This desert city provides a distinctive backdrop for outdoor advertising, allowing brands to stand out and engage with a diverse audience. In Lancaster, outdoor advertising goes beyond traditional marketing, fostering connections between businesses, residents, and visitors, while creating memorable experiences that leave a lasting impression.

What to look for when picking static billboards

With 173 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard in a high-traffic area that targets your desired demographic, such as a busy interstate for college-educated adults or a trendy neighborhood for young adults.
• Visibility: Ensure the billboard is easily visible and aligned with traffic, so your message is clear and unobstructed.
• Size: Select the appropriate billboard size for your campaign, such as a large bulletin for maximum exposure along highways or a smaller junior poster for targeting local audiences in urban neighborhoods.
• Technology: Consider incorporating digital billboards or wallscapes with lighting and video elements to create a dynamic and engaging advertisement.

Static Billboards price breakdown

In Lancaster, billboard pricing varies depending on factors such as location, size, and technology, with the following price data points:

• Average Price: The average price for a billboard in Lancaster is $4,134.42, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Lancaster is $5,000, representing the middle value when all billboard prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in Lancaster is $250, typically for smaller or less prominent billboard options.

Static Billboards Impressions and CPM Metrics

In Lancaster, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for all billboards in Lancaster is approximately 74,732,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Lancaster generates around 437,000 impressions, indicating the potential for significant brand exposure.
• Median Impressions: The median number of impressions for a billboard in Lancaster is about 399,000, representing the middle value when all impressions are arranged in ascending order.
• Average CPM: The average cost per thousand impressions (CPM) in Lancaster is $18.39, providing a benchmark for evaluating the cost-effectiveness of your outdoor advertising campaign.
• Median CPM: The median CPM in Lancaster is $10.94, offering a more balanced perspective on the typical cost-efficiency of billboard advertising in the area.

Some of the top static billboard providers in Lancaster

When planning your outdoor advertising campaign in Lancaster, consider partnering with one of the top billboard providers in the area:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns, with a searchable database of over 363,000 displays across the U.S. and Canada.
• Outfront Media leverages creative excellence, unbeatable locations, and technology-driven smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.
• Clear Channel Outdoor provides advertising opportunities in over 65 markets and in 55+ commercial airports nationwide, with creative teams across the U.S. to support advertisers in crafting successful campaigns.
• Adkom simplifies the out-of-home advertising process by unifying the fragmented media landscape through a single network, offering access to over 350 media owners across 190+ DMAs in one platform.
• Atmosphere is a streaming TV platform designed for businesses, offering fun and viral-style entertainment for customers, as well as the ability to run digital signage on the TVs inside the business.

Other formats for advertising in Lancaster

A closer look at the data reveals the depth and breadth of the other opportunities available in Lancaster:

• Digital Billboards: In Lancaster, digital billboards generate around 37,000 impressions with an average CPM of $15.85. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in Lancaster garners approximately 231,000 impressions and has an average CPM of $13.74. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
• Retail Venues: Advertising in retail venues in Lancaster reaches around 40,000 impressions with an average CPM of $16.31. This targeted approach allows brands to connect with consumers in shopping centers, malls, and other retail environments, driving sales and brand awareness.
• Everything Else: Other advertising opportunities in Lancaster, such as alternative out-of-home formats, generate approximately 1,339,000 impressions and have an average CPM of $6.88. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.

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