Billboards in Tulsa

All metrics are based on a 4-week advertising campaign

In the vibrant city of Tulsa, outdoor advertising finds a unique and thriving environment. Renowned for its stunning Art Deco architecture, rich cultural heritage, and bustling downtown, Tulsa presents advertisers with a diverse and engaged audience. Billboards in this city do more than just promote products; they foster connections between communities, brands, and individuals, weaving compelling narratives that captivate every passerby.

What to look for when picking billboards

With over 1201 billboards in Tulsa, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's demographic information. For example, a billboard promoting a luxury car brand should be placed in an affluent neighborhood.
• Traffic Count: Opt for high-traffic areas to maximize exposure. A billboard near a busy intersection or highway will reach more people than one in a less-traveled area.
• Visibility: Make sure the billboard is easily visible to passersby. Consider factors like alignment, height, and potential obstructions. A billboard that's clearly visible from a distance will have a greater impact.
• Intent: Align the billboard's location with your campaign's goals. If you're promoting a nearby store, place the billboard close to the business. If you're aiming for broader brand awareness, choose a strategic location that targets a wider audience.

Billboards price breakdown

Billboard pricing in Tulsa varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Tulsa is $1,951.39, providing a general idea of the typical cost for advertising in the city.
• Median Price: With a median price of $1,500, half of the billboards in Tulsa are priced above this amount, while the other half are priced below, offering a more balanced perspective on pricing.
• Lowest Price: The lowest price for a billboard in Tulsa is $0, indicating that there may be opportunities for advertisers to secure free or heavily discounted ad space in certain situations.

Billboards Impression and CPM Metrics

In Tulsa, the impressions and CPM metrics for digital billboards provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: With a total of 1,302,794,000 impressions, Tulsa's outdoor advertising market offers significant reach and exposure for advertisers.
• Average Impressions: The average number of impressions per billboard in Tulsa is 1,110,000, indicating a substantial audience for each ad placement.
• Median Impressions: The median number of impressions in Tulsa is 519,000, providing a more balanced view of the typical audience size for a billboard in the city.
• Average CPM: The average cost per thousand impressions (CPM) in Tulsa is $36.27, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $2.72, half of the billboards in Tulsa offer a lower cost per thousand impressions, while the other half are priced higher, showcasing a diverse range of pricing options for advertisers.

Some of the top billboard providers in Tulsa

Top billboard providers in Tulsa include:

• Lamar Advertising specializes in outdoor advertising and offers a range of billboard advertising solutions, including bulletins with options for creative three-dimensional designs and extensions to maximize visibility and impact.
• Tiffany Outdoor is an out-of-home media advertising company with a variety of advertising mediums, including Laundromat Media, Ferry Boat Media, and Pizza Box Media, catering to both local and national clients.
• Integration Media is an outdoor advertising company with a focus on providing tailored solutions for clients' outdoor advertising needs, though their full website is currently under construction.

Other formats for advertising in Tulsa

A closer look at the data reveals the depth and breadth of the other opportunities available in Tulsa:

• Digital Billboards: In Tulsa, digital billboards receive over 264,000 impressions with an average CPM of $35.50. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in Tulsa garners around 378,000 impressions and has an average CPM of $0.45. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to engage with pedestrians and commuters.
• Wheat Pastings: Wheat pastings in Tulsa generate approximately 1,000 impressions and have an average CPM of $11,113.81. This grassroots advertising method involves posting artwork or promotional materials on public surfaces, offering a unique and creative way to capture attention.
• Retail Venues: Advertising in retail venues in Tulsa reaches around 50,000 impressions with an average CPM of $13.68. This targeted approach allows advertisers to connect with consumers in shopping centers, malls, and other retail spaces, capitalizing on their purchasing mindset.
• Transit: Transit advertising in Tulsa accumulates about 840,000 impressions and has an average CPM of $16.89. This category includes ads on buses, trains, and transit stations, providing widespread exposure to daily commuters and travelers.
• Everything Else: Other advertising opportunities in Tulsa collectively receive over 506,000 impressions and have an average CPM of $23.84. This diverse range of options includes mobile trucks, sports venues, and specialty ads, offering advertisers a wide variety of ways to reach their target audience.

With several airports in Tulsa, Oklahoma, including Tulsa International Airport and R.L. Jones Jr. Airport, airport advertising also presents a valuable opportunity for advertisers to connect with a captive audience of travelers and professionals.

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