Billboards in Shawnee

*All metrics are based on a 4-week advertising campaign

Shawnee, a thriving city with a rich history and diverse population, provides a prime location for outdoor advertising. Known for its beautiful parks, cultural attractions, and strong sense of community, Shawnee offers advertisers a unique opportunity to engage with residents and visitors alike. By incorporating outdoor advertising in Shawnee, brands can create meaningful connections and craft narratives that resonate with the people who call this vibrant city home.

What to look for when picking billboards

With 56 billboards to choose from, it's essential to consider various factors to ensure your advertisement reaches the right audience and achieves maximum impact. Some key aspects to consider when selecting billboards include:

• Demographics: Choose locations where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level.
• Traffic Count: Opt for high-traffic areas like busy interstates, congested roads, and bustling intersections to reach a larger number of people.
• Visibility: Ensure the billboard is clearly visible to drivers and pedestrians by considering alignment, height, and the absence of obstructions like trees and power lines.
• Land Use Type: Take into account the surrounding land use, as commercial areas attract a diverse audience, while residential areas cater to local residents and industrial areas primarily target specific industry employees.

Billboards price breakdown

In Shawnee, billboard pricing varies depending on factors such as location, visibility, and traffic count. Here's a breakdown of the average, median, and lowest prices for billboards in the city:

• Average Price: The average price for a billboard in Shawnee is $710.38, which takes into account all available options and their respective costs.
• Median Price: The median price, which represents the middle value when all billboard prices are arranged in ascending order, stands at $750.
• Lowest Price: For advertisers on a tight budget, the lowest-priced billboard in Shawnee can be found at $250, offering a more affordable option for outdoor advertising.

Billboards Impression and CPM Metrics

In Shawnee, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for all billboards in Shawnee is approximately 8,307,000, showcasing the potential reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Shawnee generates around 148,000 impressions, indicating the typical exposure an advertisement can expect.
• Median Impressions: The median number of impressions for billboards in Shawnee is about 97,800, representing the middle value when all impressions are arranged in ascending order.
• Average CPM: The average cost per thousand impressions (CPM) in Shawnee is $11.09, providing a benchmark for evaluating the cost-effectiveness of outdoor advertising campaigns.
• Median CPM: With a median CPM of $5.98, advertisers can gauge the typical cost-efficiency of billboards in Shawnee and make informed decisions about their advertising investments.

Some of the top billboard providers in Shawnee

Shawnee offers a variety of outdoor advertising providers to choose from, each with their own unique offerings and services. Here are the top providers in the area:

• Lamar Advertising is a well-established company with over 363,000 outdoor advertising displays across the U.S. and Canada, offering free design services, dedicated support, and nationwide coverage.
• Terraboost Media specializes in retailer-endorsed wellness kiosks, reaching 280 million consumers daily and offering cost-efficient advertising with 100% exclusivity.
• Digital Outdoor Advertising is a woman-owned business with access to over 20,000 digital and static billboards in over 200 markets, simplifying the process for both independent operators and national advertising agencies.
• Enlightened Marketing, LLC focuses on e-commerce Facebook marketing strategies, providing targeted traffic, engagement, leads, and conversions for their clients.

Other formats for advertising in Shawnee

A closer look at the data reveals the depth and breadth of the other opportunities available in Shawnee:

• Digital Billboards: In Shawnee, digital billboards generate approximately 12,000 impressions with an average CPM of $15.20. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers.
• Retail Venues: Retail venues in Shawnee receive around 29,000 impressions and have an average CPM of $13.31. These venues provide advertisers with a captive audience in a shopping environment, making it an effective way to reach consumers when they're most likely to make purchasing decisions.
• Everything Else: Other advertising opportunities in Shawnee, such as murals and hand-painted signs, generate approximately 459,000 impressions with an average CPM of $12.00. These unique and creative advertising options allow brands to stand out and make a lasting impression on their target audience.

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