New York City is a transit-oriented city and its outdoor advertising landscape reflects that. According to the US Census, the average commute time for New Yorkers aged 16+ was 37 minutes – with many commuters taking one of the city’s 36 subway lines.
New York City’s economy also benefits from tourism and is a great place to capture the attention of domestic and international travelers. Prior to the pandemic, New York City saw nearly 70 million tourists visit the The Big Apple, making it a great place for global brands to promote their goods and services.
Top Billboard Advertising Companies in New York City
AdQuick partners with every billboard advertising company in New York City and has 99% of the inventory in the NYC out-of-home advertising market available for purchase on its platform.
In no specific order, here are some of the top billboard companies in New York City.
Outfront Media
Outfront Media offers bulletins, wallscapes, posters, commuter rail ads, subway ads, bus ads, street furniture, and a handful of specialty media formats in New York City. Their inventory reaches 99% of the adult (18 years+) population in the NYC DMA weekly.
Outfront New York’s printed bulletin footprint spans Manhattan, Brooklyn, The Bronx, Queens, and Staten Island.
Lamar Advertising
Lamar Advertising offers bulletins, wallscapes, posters, commuter rail ads, subway ads, bus ads, street furniture, and a handful of specialty media formats in New York City. Their inventory reaches 99% of the adult (18 years+) population in the NYC DMA weekly.
Lamar New York’s printed bulletin footprint spans Manhattan, Brooklyn, The Bronx, Queens, and Staten Island.
Clear Channel Outdoor
Clear Channel Outdoor offers billboards, wallscapes, posters, premiere panels, and transit shelters in New York City. Their inventory reaches 99% of the adult (18 years+) population in the NYC DMA weekly.
These units target pedestrians and commuters as they travel the city streets, highways, interstates, and local arterials connecting New York City to the surrounding suburban areas of New York, New Jersey & Connecticut.
Clear Channel has large billboard placements along the Long Island Expressway, which are great for capturing the attention of commuters coming from Queens and Brooklyn, and of travelers driving into Manhattan from JFK and LaGuardia airports. Their Times Square billboards offer high visibility to both vehicular and pedestrian traffic in the heart of the Broadway Theatre district.
Digital Billboards in New York City
Digital billboards comprise 9% of all the billboards in New York City. Using digital out-of-home (DOOH) adds relevance and timeliness to your campaign through dynamic creative execution and allows for unlimited messaging options during the flight of the campaign.
Change messaging based on triggers such as time of day, weather, sports scores, or any type of numerical counter using AdQuick’s Programmatic DOOH DSP.
Here’s what you need to know about the major players in the New York DOOH space and their inventory listed on AdQuick.
Branded Cities
Branded Cities' collection of dynamic digital signage is well-represented in Times Square and near key New York City landmarks like Bryant Park, Madison Square Garden, the Port Authority, and the Lincoln Tunnel.
They also manage the massive NASDAQ screen at the intersection of 43rd and Broadway that is frequently used by marketers to announce a fundraising event or an exit and share via social media.
Outfront Media
Outfront manages all of the City of New York’s subway transit systems and commuter rail system advertising. “Liveboards”, as Outfront calls them, are arranged in a triptych on the way in and out of transit stations, offering advertisers endless creative opportunities—from full motion video to sync.
Outfront’s Digital Billboards in Times Square are also pretty remarkable. Their 5 Times Square domination consists of 6 screens spanning a combined 9,000 square feet of advertising space at the intersection of 42nd Street and 7th Avenue.
Clear Channel Outdoor
Clear Channel New York’s digital out-of-home footprint is predominantly found in Midtown Manhattan between 40th and 50th streets.
Other Types of Outdoor Advertising in New York City
Here are some other, non-billboard, out-of-home advertising options that AdQuick customers use to find their target audience in New York City.
Hand-Painted Mural Advertising
Hand-painted murals are a great street-level media format for targeting pedestrian traffic and generating lower funnel activity for consumer goods and services.
We commonly see media, alcohol, and high-end apparel companies using hand-painted walls executed by Overall Murals, Brooklyn Outdoor, and Colossal Media to advertise their products in New York’s SoHo, Nolita, Tribeca, Williamsburg, Bushwick, DUMBO, and Bed-Stuy neighborhoods.
Wrapped Vehicle Advertising
Wrapped-car ads and advertising trucks are great for reaching your target audience in areas where there is limited traditional out-of-home inventory.
We commonly see marketers using wrapped vehicles executed by Wrapify, mobilads, Adgile Media, and Carvertise to promote their products in NYC neighborhoods with spotty OOH coverage.
New York, NY Demographics & Statistics
Nestled amidst the hustle and bustle of the northeastern coast lies a city that embodies the very essence of diversity and dynamism - New York, New York. With a population that has seen a mere 1% increase over the past decade, the city continues to attract a medley of individuals, each yearning to make their mark in the concrete jungle.
Age in New York City
The city's demographic is a harmonious blend of male and female, with the fairer sex making up a slight majority of 52%. The median age of the population rests at a relatively youthful 36.2 years, with a substantial portion of the populace falling within the 25 to 34 age bracket.
Race, Diversity, & Ethnicity in New York City
When it comes to race and ethnicity, the city truly shines as a beacon of inclusivity, with a potpourri of races represented. The white population constitutes 32% of the total, with African Americans close behind at 22%. Hispanics make up 29% of the population, with Asians and Pacific Islanders following at 14%. The city also boasts a negligible population of Native Americans and Hawaiian Pacific Islanders, with a smattering of individuals identifying as "Other" and "Two or more races".
Housing in New York City
Housing in New York City presents a unique dichotomy, with a median age of 70 years, but a median house value of a whopping $654,300. Despite the age of the housing stock, property values have appreciated considerably over the past few years, with a 21% increase in the past 5 years, and an impressive 52% hike over the past decade.
Rental prices in the city reflect the competitive market, with studio apartments starting at an average of $1,718, and 4-bedroom homes commanding a rent of $2,701 on average. A significant portion of the housing is rented, with 61% of homes occupied by tenants, while only 30% are owned by occupants. A meager 9% of housing remains vacant.
Income in New York City
In terms of household and family income, New York City residents boast a median household income of $57,782, and a median family income of $64,565. Per capita income stands at a robust $35,761. The income distribution is diverse, with a substantial 16% of the population earning less than $15,000, and an equally significant 9% earning above $200,000.
Households & Education in New York City
The populous of New York is a diverse and dynamic ensemble of individuals from a range of backgrounds and lifestyles. The average household size in the city is 2.64, reflecting the variety of living arrangements found among its citizens. Among these citizens, 42% are married and 58% are single, with 39% identifying as married, 3% as married but separated, 44% as never married, 6% as widowed, and 8% as divorced.
When it comes to families, 28% of the married population has children, while 22% of the single population also has children. Conversely, 31% of the married population does not have children, and 18% of the single population also falls into this category.
Education is highly valued in New York, with 80% of the population over 25 having some form of higher education, including a high school degree and beyond. Of those, 24% have only a high school degree, 14% have some college education, 6% have a 2-year college degree, 21% have a 4-year college degree, 10% have a master's degree, 3% have a professional degree, and 1% have a doctorate degree. On the other hand, 10% of the population over 25 have only a grade school education or no education at all.
Commuting in New York City
In the bustling metropolis of New York, New York, the daily commute to work can be a Herculean task. The average commute time is a daunting 41 minutes, with only 4% of residents opting for the convenient comfort of working from home. For the majority of New Yorkers, a combination of modes is necessary to traverse the city.
Mass transit reigns supreme as the mode of choice for 57% of commuters, with 10% of commuters opting for the calorie-burning excursion of walking to work. The auto-centric commute is still prevalent, with 22% of commuters traveling solo in their vehicles, and only a minuscule 1% daring to brave the streets on two wheels via bicycle. The remaining commuters have a smorgasbord of options, including a 5% carpool, a 2% "other means", and a diminutive 1% of commutes that are completed in a speedy 5 minutes or less.
When it comes to the length of the commute, the distribution is quite varied. A whopping 19% of commutes last 60 to 89 minutes, while only 3% are a mere 35 to 39 minutes. The majority of commutes fall in the 20 to 59-minute range, with the largest chunk being 30 to 34 minutes at 17%.
Job Market in New York City
Despite the daily grind, the job market in New York shows promising growth. In the past 12 months, the job growth rate has been a steady 3%, with an impressive 11% growth over the past 5 years. The future looks even brighter with a projected 31% job growth rate in the next 10 years. So, for those who endure the daily commute, the end goal of career advancement and job security is within reach.
