New York City is a transit-oriented city and its outdoor advertising landscape reflects that. According to the US Census, the average commute time for New Yorkers aged 16+ was 37 minutes – with many commuters taking one of the city’s 36 subway lines.
New York City’s economy also benefits from tourism and is a great place to capture the attention of domestic and international travelers. Prior to the pandemic, New York City saw nearly 70 million tourists visit the The Big Apple, making it a great place for global brands to promote their goods and services.
Top Billboard Advertising Companies in NYC
AdQuick partners with every billboard advertising company in New York City and has 99% of the inventory in the NYC out-of-home advertising market available for purchase on its platform.
In no specific order, here are some of the top billboard companies in New York City.
Outfront Media
Outfront Media offers bulletins, wallscapes, posters, commuter rail ads, subway ads, bus ads, street furniture, and a handful of specialty media formats in New York City. Their inventory reaches 99% of the adult (18 years+) population in the NYC DMA weekly.
Outfront New York’s printed bulletin footprint spans Manhattan, Brooklyn, The Bronx, Queens, and Staten Island.
Lamar Advertising
Lamar Advertising offers bulletins, wallscapes, posters, commuter rail ads, subway ads, bus ads, street furniture, and a handful of specialty media formats in New York City. Their inventory reaches 99% of the adult (18 years+) population in the NYC DMA weekly.
Lamar New York’s printed bulletin footprint spans Manhattan, Brooklyn, The Bronx, Queens, and Staten Island.
Clear Channel Outdoor
Clear Channel Outdoor offers billboards, wallscapes, posters, premiere panels, and transit shelters in New York City. Their inventory reaches 99% of the adult (18 years+) population in the NYC DMA weekly.
These units target pedestrians and commuters as they travel the city streets, highways, interstates, and local arterials connecting New York City to the surrounding suburban areas of New York, New Jersey & Connecticut.
Clear Channel has large billboard placements along the Long Island Expressway, which are great for capturing the attention of commuters coming from Queens and Brooklyn, and of travelers driving into Manhattan from JFK and LaGuardia airports. Their Times Square billboards offer high visibility to both vehicular and pedestrian traffic in the heart of the Broadway Theatre district.
Digital Billboards in New York City
Digital billboards comprise 9% of all the billboards in New York City. Using digital out-of-home (DOOH) adds relevance and timeliness to your campaign through dynamic creative execution and allows for unlimited messaging options during the flight of the campaign.
Change messaging based on triggers such as time of day, weather, sports scores, or any type of numerical counter using AdQuick’s Programmatic DOOH DSP.
Here’s what you need to know about the major players in the New York DOOH space and their inventory listed on AdQuick.
Branded Cities
Branded Cities' collection of dynamic digital signage is well-represented in Times Square and near key New York City landmarks like Bryant Park, Madison Square Garden, the Port Authority, and the Lincoln Tunnel.
They also manage the massive NASDAQ screen at the intersection of 43rd and Broadway that is frequently used by marketers to announce a fundraising event or an exit and share via social media.
Outfront Media
Outfront manages all of the City of New York’s subway transit systems and commuter rail system advertising. “Liveboards”, as Outfront calls them, are arranged in a triptych on the way in and out of transit stations, offering advertisers endless creative opportunities—from full motion video to sync.
Outfront’s Digital Billboards in Times Square are also pretty remarkable. Their 5 Times Square domination consists of 6 screens spanning a combined 9,000 square feet of advertising space at the intersection of 42nd Street and 7th Avenue.
Clear Channel Outdoor
Clear Channel New York’s digital out-of-home footprint is predominantly found in Midtown Manhattan between 40th and 50th streets.
Other Types of Outdoor Advertising in New York City
Here are some other, non-billboard, out-of-home advertising options that AdQuick customers use to find their target audience in New York.
Hand-Painted Mural Advertising
Hand-painted murals are a great street-level media format for targeting pedestrian traffic and generating lower funnel activity for consumer goods and services.
We commonly see media, alcohol, and high-end apparel companies using hand-painted walls executed by Overall Murals, Brooklyn Outdoor, and Colossal Media to advertise their products in New York’s SoHo, Nolita, Tribeca, Williamsburg, Bushwick, DUMBO, and Bed-Stuy neighborhoods.
Wrapped Vehicle Advertising
Wrapped-car ads and advertising trucks are great for reaching your target audience in areas where there is limited traditional out-of-home inventory.
We commonly see marketers using wrapped vehicles executed by Wrapify, mobilads, Adgile Media, and Carvertise to promote their products in NYC neighborhoods with spotty OOH coverage.
