Billboards in Yonkers

*All metrics are based on a 4-week advertising campaign

In the vibrant city of Yonkers, outdoor advertising finds a unique and thriving environment. As the fourth most populous city in New York, Yonkers boasts a diverse population, bustling downtown, and scenic waterfront, providing advertisers with ample opportunities to engage audiences. Billboards in Yonkers not only promote products and services, but also foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With 506 billboards available in Yonkers, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, a billboard promoting a luxury car brand should be placed in an affluent neighborhood.
• Traffic Count: Opt for high-traffic areas to maximize exposure. A billboard near a busy intersection or highway will reach more people than one in a less-traveled area.
• Visibility: Make sure the billboard is clearly visible and free from obstructions. A billboard placed at a readable height and without any trees or buildings blocking the view will be more effective.
• Land Use Type: Consider the surrounding land use (residential, commercial, industrial) to target the right audience. A billboard advertising a new restaurant would be more effective in a commercial area with other dining options nearby.

Billboards price breakdown

Billboard pricing in Yonkers varies significantly, offering options for advertisers with different budgets. Here's a breakdown of the pricing:

• Average Price: The average price for a billboard in Yonkers is $819.84, providing a general idea of the cost for most advertisers.
• Median Price: With a median price of $400, half of the billboards in Yonkers are priced above this amount, while the other half are priced below, indicating a wide range of options.
• Lowest Price: The lowest-priced billboard in Yonkers is available for $0, showcasing that there are opportunities for advertisers with limited budgets or seeking cost-effective solutions.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in understanding the effectiveness of your billboard advertising campaign in Yonkers, and here's a breakdown of these metrics:

• Total Impressions: Yonkers billboards generate a total of 249,508,000 impressions, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Yonkers receives 494,000 impressions, indicating the potential audience size for a typical ad placement.
• Median Impressions: The median number of impressions for Yonkers billboards is 125,000, highlighting the variety of exposure levels available to advertisers.
• Average CPM: The average cost per thousand impressions (CPM) for a Yonkers billboard is $5.67, providing a benchmark for evaluating the cost-effectiveness of your ad campaign.
• Median CPM: With a median CPM of $3.43, half of the billboards in Yonkers offer a lower cost per thousand impressions, while the other half are priced higher, demonstrating the range of pricing options available.

Some of the top billboard providers in the Yonkers

When planning your outdoor advertising campaign in Yonkers, it's essential to consider the top providers in the area. Here are five leading billboard providers to help you make an informed decision:

• AR James Media is a company specializing in out-of-home (OOH) advertising solutions, with three decades of experience in the industry and a focus on transit shelters and junior posters.
• Clear Channel Outdoor is a prominent outdoor advertising company offering innovative advertising solutions and partnerships across over 65 markets and in more than 55 commercial airports nationwide.
• Lamar Advertising provides a range of billboard options, including bulletins, posters, Jr. posters, and wallscapes, as well as digital, transit, and airport advertising services.
• Outfront Media is one of North America's most innovative media companies, offering a vast and versatile OOH media network, including digital OOH and billboards, transit advertising, and more.

Other formats for advertising in Yonkers

A closer look at the data reveals the depth and breadth of the other opportunities available in Yonkers:

• Digital Billboards: In Yonkers, digital billboards receive 50,000 impressions with an average CPM of $11.80. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers.
• Street Furniture: Street furniture in Yonkers garners 233,000 impressions and an average CPM of $5.41. This versatile advertising format includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to reach pedestrians and commuters.
• Wallscapes: Wallscapes in Yonkers generate 245,000 impressions with an average CPM of $6.83. These large-scale advertisements create a striking visual impact on building exteriors, capturing the attention of both pedestrians and drivers.
• Retail Venues: Advertising in retail venues in Yonkers yields 50,000 impressions and an average CPM of $10.14. This targeted approach allows advertisers to reach consumers in shopping centers, malls, and other retail environments, increasing the likelihood of purchase.
• Transit: Transit advertising in Yonkers accumulates 2,008,000 impressions with an average CPM of $5.10. This format includes ads on buses, trains, and subway stations, effectively reaching daily commuters and travelers.
• Everything Else: Other advertising opportunities in Yonkers, such as alternative media and non-traditional formats, gather 1,546,000 impressions and an average CPM of $2.56. These unique and innovative options allow advertisers to think outside the box and create memorable campaigns.

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