Billboards in Irondequoit

*All metrics are based on a 4-week advertising campaign

In the picturesque town of Irondequoit, outdoor advertising finds a perfect setting to make an impact. With its stunning waterfront, vibrant community, and bustling commercial areas, Irondequoit offers a unique opportunity for advertisers to engage with a diverse audience. Outdoor advertising in Irondequoit not only promotes products and services but also fosters connections between brands, communities, and individuals, creating memorable experiences for all who encounter them.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 9 key factors to consider. Here are four important aspects to keep in mind:

• Demographics: Choose a location where your target audience is likely to be present, considering factors such as age, gender, education, relationship status, and income level. For example, placing a billboard near a college campus for a product targeting young adults.
• Traffic Count: Opt for locations with high traffic counts to ensure maximum exposure. Ideal spots include busy interstates, congested intersections, and areas with long wait times, such as near traffic lights.
• Visibility: Make sure the billboard is clearly visible to drivers and pedestrians by considering its alignment, height, and absence of obstructions like trees and power lines. A billboard should be placed at a readable height within the driver's frame of vision.
• Land Use Type: Take into account the type of land use surrounding the billboard location. Commercial areas attract a diverse audience, while residential areas cater to local residents, and industrial areas primarily target employees of specific industries.

Billboards price breakdown

Billboard pricing in Irondequoit varies depending on factors such as location, visibility, and traffic count, with the following price data points:

• Average Price: The average price for a billboard in Irondequoit is $855.56, which takes into account a range of locations and visibility levels.
• Median Price: The median price for a billboard in Irondequoit is $250, representing the middle value when all prices are arranged in ascending order.
• Lowest Price: The lowest price for a billboard in Irondequoit is $250, offering a more budget-friendly option for advertisers seeking exposure in the area.

Billboards Impression and CPM Metrics

Irondequoit's outdoor advertising landscape offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to suit their campaign goals and budgets:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Irondequoit is approximately 663,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Irondequoit generates around 73,000 impressions during a 4-week campaign, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a billboard in Irondequoit is 80,000, indicating that half of the billboards in the area generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Irondequoit is $13.86, providing a cost-effective advertising solution for businesses looking to reach a wide audience.
• Median CPM: The median CPM for a billboard in Irondequoit is $3.13, highlighting the affordability of outdoor advertising in the area when compared to other advertising channels.

Some of the top billboard providers in Irondequoit

Irondequoit boasts a variety of outdoor advertising providers, each offering unique services and opportunities for advertisers to reach their target audience. Here are the top five providers in the area:

• Lamar Advertising is a well-established company with a vast array of billboard types and nationwide coverage, making it a versatile choice for advertisers.
• Adkom specializes in out-of-home advertising and simplifies the process by unifying the fragmented media landscape through a single network, providing access to exclusive inventory.
• Crane Media Network offers integrated and automated payment technology solutions, catering to various markets such as retail, self-service kiosks, gaming and casino, vending, financial institutions, and transportation and parking.
• Dolphin Digital is a digital out-of-home (DOOH) advertising company with a wide range of venue types and a commitment to brand safety, transparency, and accuracy in advertising.
• Gas Station TV is a data-driven, national video network that delivers engaging content to consumers during important moments, such as fuel transactions, creating lasting brand impressions.

Other formats for advertising in Irondequoit

A closer look at the data reveals the depth and breadth of the other opportunities available in Irondequoit:

• Digital Billboards: In Irondequoit, digital billboards generate approximately 40,000 impressions with an average CPM of $7.71. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers seeking to stand out.
• Retail Venues: Retail venues in Irondequoit garner around 41,000 impressions and have an average CPM of $9.25. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Irondequoit, such as alternative out-of-home formats, generate approximately 27,000 impressions with an average CPM of $13.86. These diverse options allow advertisers to explore unique and creative ways to reach their target audience.

Get started with advertising with AdQuick now!

Irondequoit's outdoor advertising landscape offers a wealth of opportunities for businesses to connect with their target audience. With a variety of billboard types, locations, and providers, advertisers can find the perfect solution to meet their campaign goals and budgets. By leveraging the power of out-of-home advertising, brands can create memorable experiences and foster lasting connections with consumers in this vibrant community. To explore the possibilities and launch your own hyper-targeted OOH campaign, sign up with AdQuick today.