Billboards in Brighton
*All metrics are based on a 4-week advertising campaign
In the picturesque town of Brighton, outdoor advertising finds a perfect home. With its charming parks, thriving business district, and diverse population, Brighton offers a unique opportunity for advertisers to engage with the community. The town's blend of natural beauty and modern amenities creates an ideal backdrop for impactful outdoor advertising campaigns. In Brighton, your message won't just be seen; it will become an integral part of the local landscape, connecting with residents and visitors alike.
What to look for when picking billboards
When selecting the perfect billboard for your advertising campaign, there are 8 key factors to consider. Some examples of what makes a good choice for each factor include:
- Demographics: Targeting areas where your desired audience is likely to be present, considering factors such as age, gender, education, and income level.
- Traffic Count: Choosing locations with high traffic counts, such as busy intersections and congested highways, to maximize exposure.
- Visibility: Ensuring the billboard is clearly visible by considering its alignment, height, and absence of obstructions like trees and power lines.
- Land Use Type: Placing billboards in areas with the appropriate land use type, such as residential, commercial, or industrial, to reach the intended audience.
Billboards price breakdown
Billboard pricing in Brighton varies, offering options for different budgets:
- Average Price: The average price for a billboard in Brighton is $625.00, providing a general idea of the typical cost for advertisers.
- Median Price: With a median price of $250.00, this value represents the middle point in the range of billboard prices, offering a more affordable option for smaller budgets.
- Lowest Price: The lowest price for a billboard in Brighton is also $250.00, making it an accessible choice for advertisers seeking the most cost-effective solution.
Billboards Impression and CPM Metrics
In Brighton, the impressions and CPM metrics provide valuable insights into the effectiveness of outdoor advertising campaigns:
- Total Impressions: The total number of impressions for a 4-week campaign in Brighton is approximately 647,000, showcasing the potential reach of your advertisement.
- Average Impressions: On average, a billboard in Brighton generates around 81,000 impressions per 4-week campaign, indicating the typical exposure for your ad.
- Median Impressions: The median number of impressions for a billboard in Brighton is 80,000, representing the middle point in the range of impressions.
- Average CPM: The average cost per thousand impressions (CPM) in Brighton is $13.81, providing a general idea of the cost-effectiveness of your advertising campaign.
- Median CPM: With a median CPM of $3.13, this value represents a more affordable option for advertisers seeking to maximize their return on investment.
Some of the top billboard providers in Brighton
Here are the top billboard providers in Brighton:
- Lamar Advertising is a nationwide outdoor advertising company offering services such as free design services, dedicated support, and a wide range of advertising displays.
- Outfront Media specializes in out-of-home advertising services and marketing solutions, leveraging location, creative excellence, and smart audience data to create meaningful connections between brands and audiences.
- Adkom offers out-of-home advertising solutions, helping brands unlock untapped media opportunities in diverse markets and simplifying the OOH-buying process for agencies.
- Atmosphere is a streaming TV platform designed for businesses, providing engaging entertainment for customers and easy-to-use digital signage solutions.
- CheddarU is a digital and creative agency offering services such as website design, digital advertising, branding and identity, search engine optimization, and application development.
Other formats for advertising in Brighton
A closer look at the data reveals the depth and breadth of the other opportunities available in Brighton:
- Digital Billboards: In Brighton, digital billboards generate around 50,000 impressions with an average CPM of $10.24. As a modern and eye-catching medium, digital billboards offer dynamic messaging and real-time updates, making them a popular choice for advertisers.
- Retail Venues: Retail venues in Brighton receive approximately 50,000 impressions and have an average CPM of $11.92. These high-traffic locations provide advertisers with the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
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