Billboards in Oakland

*All metrics are based on a 4-week advertising campaign

As a bustling port city, Oakland boasts a diverse population, thriving arts scene, and a strong business environment, making it an ideal location for outdoor advertising. With its iconic landmarks, vibrant neighborhoods, and waterfront attractions, advertisers can seamlessly integrate their messages into the daily lives of Oakland residents. Outdoor advertising in Oakland not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives for all to see.

What to look for when picking billboards

With over 1230 billboards available in Oakland, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location and demographics: Choose a billboard location that targets the right audience for your product or service. For example, placing a billboard near a college campus would be ideal for targeting young adults.
• Traffic count: Opt for high-traffic areas to ensure maximum exposure for your advertisement. Busy intersections and congested highways are great examples of high-visibility locations.
• Visibility and size: Select a billboard that is easily visible and hard to ignore. Large billboards, such as bulletins, offer more advertising space and are typically placed along busy roads, targeting drivers and commuters.
• Duration and budget: Determine the length of your advertising campaign and allocate a budget accordingly. While billboard ads typically stay up for at least four weeks, some campaigns can last several months, depending on your goals and budget.

Billboards price breakdown

Billboard pricing in Oakland varies greatly, with options to suit different budgets and campaign goals:

• Average Price: The average price for a billboard in Oakland is $4,404.59, providing a general idea of the cost for a typical outdoor advertising campaign.
• Median Price: With a median price of $1,580, advertisers can find more affordable options that still offer great visibility and reach.
• Lowest Price: The lowest price for a billboard in Oakland is $0, showcasing the potential for cost-effective advertising solutions in the city.

Billboards Impression and CPM Metrics

In Oakland, outdoor advertising campaigns can generate a significant number of impressions, with varying costs per thousand impressions (CPM) depending on the billboard location and other factors:

• Total Impressions: Oakland's outdoor advertising campaigns can generate up to 773,108,000 impressions, showcasing the potential reach of billboards in the city.
• Average Impressions: On average, a billboard in Oakland can generate around 630,594 impressions, offering a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a billboard in Oakland is 189,000, indicating that there are both high and low-impact advertising options available.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Oakland is $51.05, providing a general idea of the cost efficiency of outdoor advertising in the city.
• Median CPM: With a median CPM of $5.75, advertisers can find more affordable options that still offer great visibility and reach in Oakland.

Some of the top billboard providers in Oakland

Here are the top providers for outdoor advertising in Oakland:

• Clear Channel Outdoor is a leading provider of outdoor advertising opportunities in over 65 markets and 55+ commercial airports nationwide, offering innovative advertising solutions and a commitment to delivering impact, innovation, partnership, and results.
• Lamar Advertising offers free design services, dedicated support, and nationwide coverage, with over 363,000 outdoor advertising displays across the U.S. and Canada, making it easy for advertisers to find the perfect billboard for their campaigns.
• Outfront leverages location, creative, and smart audience data to drive connections between brands and audiences in the real world, reaching 7 out of 10 Americans weekly with their extensive media network.
• Mesmerize combines point of care, transit, and place-based out of home advertising to create highly targeted media strategies at scale, offering a customized approach to connecting clients with consumers.
• Digital Outdoor Advertising is a woman-owned business with a network of hundreds of independent billboard operators, providing access to over 20,000 digital and static billboards in over 200 markets, simplifying the advertising process for both independent operators and national advertising agencies.

Other formats for advertising in Oakland

A closer look at the data reveals the depth and breadth of the other opportunities available in Oakland:

• Digital Billboards: In Oakland, digital billboards generate around 36,620 impressions with an average CPM of $15.58. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Wheat Pastings: Wheat pastings in Oakland receive approximately 202,000 impressions and have an average CPM of $2,388.12. This creative and artistic form of advertising allows brands to make a bold statement in urban environments.
• Wallscapes: Wallscapes in Oakland garner around 537,000 impressions with an average CPM of $88.62. These large-scale advertisements create a lasting impression on viewers, making them an effective choice for high-impact campaigns.
• Airport: Airport advertising in Oakland generates about 2,103,000 impressions and has an average CPM of $13.60. With Oakland International Airport serving as a major transportation hub, this medium offers advertisers a captive audience of travelers.
• Retail Venues: Retail venue advertising in Oakland receives approximately 36,620 impressions with an average CPM of $17.89. This targeted approach allows advertisers to reach consumers in shopping centers and other retail environments.
• Transit: Transit advertising in Oakland generates around 232,000 impressions and has an average CPM of $5.70. This medium offers advertisers the opportunity to reach commuters and travelers on buses, trains, and other forms of public transportation.
• Bus: Bus advertising in Oakland receives about 3,125,000 impressions with an average CPM of $3.40. This cost-effective medium allows advertisers to target specific routes and demographics, making it a versatile option for outdoor campaigns.
• Everything Else: Other advertising opportunities in Oakland generate approximately 98,000 impressions and have an average CPM of $12.01. These diverse options allow advertisers to explore unique and innovative ways to reach their target audience.

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