Billboards in Irvine
*All metrics are based on a 4-week advertising campaign
Located in the heart of Orange County, Irvine boasts a thriving business environment, diverse population, and picturesque landscapes, making it an ideal location for outdoor advertising. This city, known for its top-rated schools, innovative technology hubs, and safe neighborhoods, provides a unique opportunity for advertisers to engage with a wide range of audiences. Outdoor advertising in Irvine goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with each passerby.
What to look for when picking billboards
With 521 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Location: Ensure the billboard is placed in a high-traffic area, such as busy interstates or trendy parts of town, to maximize visibility and reach your target audience effectively.
- Demographics: Align your billboard placement with the demographics of your target audience, such as placing billboards near colleges or universities to target young adults.
- Visibility: Make sure the billboard is easily visible to drivers by positioning it at a readable height and facing traffic.
- Size and type: Choose the appropriate size and type of billboard, such as bulletins for targeting drivers and commuters, or digital billboards for dynamic messaging and multiple advertisements.
Billboards price breakdown
Billboard pricing in Irvine varies depending on factors such as location, size, and type, with the following price data points providing a general overview:
- Average Price: The average price for a billboard in Irvine is $1,480.99, which can help you gauge the overall market rate for outdoor advertising in the area.
- Median Price: With a median price of $558.82, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
- Lowest Price: The lowest price for a billboard in Irvine is $250, indicating that there are budget-friendly options available for advertisers looking to minimize costs.
Billboards Impression and CPM Metrics
In Irvine, outdoor advertising campaigns can expect a range of impressions and CPM metrics, providing advertisers with valuable insights into the effectiveness of their billboards:
- Total Impressions: The total number of impressions for all billboards in Irvine is approximately 82,673,000, showcasing the vast reach of outdoor advertising in the area.
- Average Impressions: On average, a billboard in Irvine can generate around 173,682 impressions, indicating the potential impact of a well-placed advertisement.
- Median Impressions: With a median value of 60,158 impressions, this figure represents the middle point in the range of impressions, offering a more accurate representation of typical exposure.
- Average CPM: The average cost per thousand impressions (CPM) in Irvine is $100.69, providing a benchmark for advertisers to assess the cost-effectiveness of their campaigns.
- Median CPM: The median CPM in Irvine is $5.57, highlighting the potential for affordable advertising options with a reasonable return on investment.
Some of the top billboard providers in Irvine
When looking for the top billboard providers in Irvine, consider the following companies:
- Clear Channel Outdoor offers advertising opportunities in multiple markets and airports, providing innovative solutions and measurable results.
- Outfront Media is a leading OOH advertising company that leverages the power of location, creative, and smart audience data to connect brands with audiences in the real world.
- Regency Outdoor Advertising is LA's premiere billboard company, offering spectacular billboards and wallscapes in desirable locations across Southern California and the greater Los Angeles area.
Other formats for advertising in Irvine
A closer look at the data reveals the depth and breadth of the other opportunities available in Irvine:
- Digital Billboards: In Irvine, digital billboards generate around 50,000 impressions with an average CPM of $28.87. This modern and dynamic advertising medium allows for real-time updates and multiple ad rotations, making it a versatile option for advertisers.
- Street Furniture: Street furniture in Irvine garners approximately 22,000 impressions and has an average CPM of $143.51. This type of advertising, which includes bus shelters and benches, offers close-up exposure to pedestrians and commuters, creating a lasting impression.
- Wallscapes: Wallscapes in Irvine receive about 67,000 impressions with an average CPM of $433.43. These large-scale, eye-catching displays are strategically placed on building exteriors, capturing the attention of both pedestrians and drivers alike.
- Retail Venues: Advertising in retail venues in Irvine generates around 50,000 impressions and has an average CPM of $20.11. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase.
- Everything Else: Other advertising opportunities in Irvine, such as kiosks and banners, collectively receive approximately 268,000 impressions with an average CPM of $44.12. These diverse options provide advertisers with unique ways to connect with their target audience in various settings.
Get started with advertising with AdQuick now!
Outdoor advertising in Irvine offers a wealth of opportunities for brands to connect with diverse audiences in a thriving and picturesque environment. By leveraging the power of location, demographics, and innovative advertising formats, advertisers can create impactful campaigns that resonate with their target audience. With AdQuick's seamless platform, planning, buying, and measuring outdoor advertising has never been easier, providing access to a wide range of advertising options and valuable insights. Don't miss out on the benefits of this powerful advertising medium – sign up for AdQuick today and unlock the full potential of your outdoor campaigns.