Billboards in Santa Clarita
*All metrics are based on a 4-week advertising campaign
Located in the picturesque valley, Santa Clarita is a thriving city with a strong sense of community and a growing population. Its diverse neighborhoods, bustling shopping centers, and popular attractions make it an ideal location for advertisers to engage with a wide audience. Outdoor advertising in Santa Clarita not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating memorable experiences for all who encounter them.
What to look for when picking billboards
With 277 sources of information, there are several factors to consider when picking billboards to advertise on. Some of these factors include:
- Demographics: Choose a billboard location that targets the desired audience. For example, placing a billboard near a college or university to target young adults.
- Visibility: Ensure the billboard is easily visible to passersby, such as placing it along a busy interstate or in a trendy part of town.
- Size: Select the appropriate size of the billboard based on the target audience and location, such as bulletins for highways, posters for primary and secondary arterial roadways, and junior posters for urban neighborhoods.
- Duration: Determine the optimal duration for the billboard to be up, which can vary based on marketing campaign goals and budget, such as branding campaigns lasting six to twelve months or event-specific campaigns utilizing multiple billboards for a shorter period of time.
Billboards price breakdown
In Santa Clarita, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:
- Average Price: The average price for a billboard in Santa Clarita is $1,977.22, which takes into account a wide range of billboard options and locations.
- Median Price: The median price for a billboard in Santa Clarita is $2,200, representing the middle value when all billboard prices are arranged in ascending order.
- Lowest Price: The lowest price for a billboard in Santa Clarita is $0, which could be attributed to special promotions, discounts, or unique circumstances.
Billboards Impression and CPM Metrics
Outdoor advertising in Santa Clarita offers a variety of impressions and cost-per-thousand (CPM) metrics, providing advertisers with valuable data to make informed decisions about their campaigns:
- Total Impressions: Santa Clarita billboards generate a total of 133,244,000 impressions over a 4-week period, showcasing the potential reach of outdoor advertising in the area.
- Average Impressions: On average, a billboard in Santa Clarita receives 482,000 impressions during a 4-week campaign, indicating the typical exposure an advertiser can expect.
- Median Impressions: The median number of impressions for a Santa Clarita billboard is 442,000, representing the middle value when all impression counts are arranged in ascending order.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Santa Clarita is $12.19, providing a benchmark for advertisers to evaluate the cost-effectiveness of their campaigns.
- Median CPM: The median CPM for a Santa Clarita billboard is $3.78, offering a more affordable option for advertisers seeking to maximize their return on investment.
Some of the top billboard providers in Santa Clarita
Top billboard providers in Santa Clarita include:
- Clear Channel Outdoor is a leading provider of outdoor advertising solutions, offering a wide range of services and creative capabilities to help advertisers reach their target audience.
- Outfront Media leverages location, creative, and smart audience data to drive connections between brands and audiences in the real world, reaching 7 out of 10 Americans weekly.
Other formats for advertising in Santa Clarita
A closer look at the data reveals the depth and breadth of the other opportunities available in Santa Clarita:
- Digital Billboards: In Santa Clarita, digital billboards receive 28,000 impressions with an average CPM of $91.92. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
- Street Furniture: Street furniture in Santa Clarita generates 426,000 impressions and has an average CPM of $19.57. This type of advertising, which includes bus shelters and benches, offers a unique opportunity to engage with pedestrians and commuters in high-traffic areas.
- Retail Venues: Advertising in retail venues in Santa Clarita garners 37,000 impressions with an average CPM of $70.46. This targeted approach allows advertisers to reach consumers in shopping centers and other retail environments, increasing the likelihood of purchase.
- Transit: Transit advertising in Santa Clarita receives 313,000 impressions, providing a captive audience for advertisers to reach commuters and travelers on buses, trains, and other forms of public transportation.
- Everything Else: Other advertising opportunities in Santa Clarita, such as murals and hand-painted signs, generate 423,000 impressions with an average CPM of $11.41. These unique and creative options allow advertisers to stand out and make a lasting impression on their target audience.
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