Billboards in Jacksonville

*All metrics are based on a 4-week advertising campaign

In the bustling metropolis of Jacksonville, vibrant outdoor advertising opportunities abound. As the largest city by land area in the contiguous United States, Jacksonville boasts a diverse population, thriving business scene, and stunning natural landscapes. This unique blend creates a perfect environment for advertisers to engage audiences through billboards and other out-of-home media. In Jacksonville, outdoor advertising not only promotes products and services, but also fosters connections between communities, brands, and individuals, weaving compelling stories that captivate passersby.

What to look for when picking billboards

With 1098 billboards in Jacksonville, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind are:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
• Traffic Count: Choose a billboard in a high-traffic area to maximize exposure. For instance, a billboard at a busy intersection or along a congested highway can effectively reach more people.
• Visibility: Opt for a billboard with clear alignment, minimal obstructions, and an appropriate height to ensure maximum visibility. A billboard facing oncoming traffic and placed at a readable height is more likely to capture attention.
• Size and Type: Consider the size and type of billboard that best suits your campaign. Bulletins, posters, and junior posters cater to different audience sizes and locations, while digital billboards and wallscapes offer additional flexibility and creativity.

Billboards price breakdown

Billboard pricing in Jacksonville varies significantly, with options to suit various budgets and campaign goals. Here's a breakdown of the average, median, and lowest prices:

• Average Price: The average price for a billboard in Jacksonville is $4,080.66, offering a wide range of options for advertisers to choose from.
• Median Price: With a median price of $1,967.01, advertisers can find billboards that cater to different budgets and target audiences.
• Lowest Price: The lowest price for a billboard in Jacksonville is $0, providing opportunities for cost-effective advertising and maximizing return on investment.

Billboards Impression and CPM Metrics

In Jacksonville, impressions and CPM metrics for outdoor advertising showcase the potential reach and cost-effectiveness of billboards in the city:

• Total Impressions: Jacksonville's outdoor advertising generates approximately 966,057,000 impressions, highlighting the vast audience that can be reached through billboards.
• Average Impressions: On average, a billboard in Jacksonville garners around 943,000 impressions, demonstrating the consistent visibility and impact of outdoor ads in the city.
• Median Impressions: With a median of 525,000 impressions, advertisers can expect a substantial number of views for their campaigns, even when considering mid-range billboard options.
• Average CPM: The average CPM for billboards in Jacksonville is $113.85, offering a cost-effective way to reach thousands of potential customers.
• Median CPM: At a median CPM of $2.91, Jacksonville's outdoor advertising presents an affordable option for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Jacksonville

Here are the top billboard providers in Jacksonville, offering a variety of outdoor advertising options to suit your campaign needs:

• Lamar Advertising is known for their large standard-sized billboards, called bulletins, which provide maximum exposure to vehicular traffic on expressways, highways, and primary arteries.
• Digital Outdoor Advertising is a woman-owned business that connects advertisers to over 20,000 digital and static billboards in over 200 markets across the United States, simplifying the process of finding the best placements nationwide.
• Clear Channel Outdoor offers advertising opportunities in over 65 markets and 55+ commercial airports nationwide, leveraging innovative advertising, location-based targeting, and data solutions to reach the right audience at the right time.
• Outfront Media specializes in out-of-home advertising services and marketing solutions, combining creative excellence, unbeatable locations, and technology-driven smart audience data to create impactful campaigns.
• Integration Media is a go-to company for all outdoor advertising needs, providing a range of products and services to help advertisers reach their target audience effectively.

Other formats for advertising in Jacksonville

A closer look at the data reveals the depth and breadth of the other opportunities available in Jacksonville:

• Digital Billboards: In Jacksonville, digital billboards receive over 20,000 impressions with an average CPM of $156.93. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Jacksonville garners around 1,413,000 impressions and has an average CPM of $17.54. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to engage with pedestrians and commuters.
• Wheat Pastings: Wheat pastings in Jacksonville generate approximately 15,424,000 impressions with an average CPM of $7,162.38. This creative and cost-effective advertising method allows for large-scale, artistic displays that can capture the attention of passersby.
• Airport: Although airport advertising in Jacksonville has no recorded impressions, it boasts an average CPM of $10,779.01. Jacksonville's airports offer a captive audience of travelers, making it an ideal location for targeted, high-impact advertising campaigns.
• Retail Venues: Retail venues in Jacksonville receive around 20,000 impressions and have an average CPM of $17.79. These advertising spaces, located in shopping centers and malls, provide a unique opportunity to reach consumers in a purchasing mindset.
• Transit: Transit advertising in Jacksonville generates about 2,800,000 impressions with an average CPM of $1,562.66. This advertising medium includes buses, trains, and transit shelters, allowing advertisers to reach a diverse audience of commuters and travelers.
• Everything Else: Other advertising opportunities in Jacksonville garner approximately 667,000 impressions and have an average CPM of $103.04. These options include a variety of unique and innovative advertising methods, providing endless possibilities for advertisers to connect with their target audience.

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