Static Billboards in Hollywood

*All metrics are based on a 4-week advertising campaign

In the vibrant city of Hollywood, outdoor advertising takes center stage. Known for its pristine beaches, bustling downtown, and diverse population, Hollywood provides a unique opportunity for advertisers to engage with a wide audience. By integrating their messages into the city's lively atmosphere, advertisers can create lasting impressions and foster meaningful connections between communities, brands, and individuals.

What to look for when picking static billboards

With 86% of people remembering the billboard ads they see, it's crucial to choose the right billboard for your advertising campaign. Here are four key factors to consider when selecting a billboard:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, a billboard near a college campus would be ideal for targeting young adults.
• Visibility: Ensure the billboard is easily visible, with proper alignment, height, and minimal obstructions. A billboard that is clearly visible from a busy highway will have a greater impact on potential customers.
• Type and Size: Select the appropriate type and size of billboard for your campaign, such as traditional, digital, or wallscape. A large bulletin billboard along a busy road can capture the attention of a wide audience, while a smaller junior poster in an urban neighborhood can target a specific local market.
• Duration: Determine the optimal duration for your billboard ad based on your campaign goals and budget. A longer campaign can help increase brand awareness, while a shorter campaign may be more cost-effective for a limited-time promotion.

Static Billboards price breakdown

Billboard pricing in Hollywood varies greatly, with a range of options to suit different budgets:

• Average Price: The average price for a billboard in Hollywood is $2,850.85, offering a variety of options for advertisers to choose from.
• Median Price: With a median price of $250, there are affordable options available for smaller businesses or limited-time campaigns.
• Lowest Price: The lowest price for a billboard in Hollywood is $100, making it possible for even the most budget-conscious advertisers to make an impact.

Static Billboards Impressions and CPM Metrics

In Hollywood, the impressions and CPM metrics for outdoor advertising campaigns provide valuable insights into the effectiveness and cost-efficiency of billboards:

• Total Impressions: The total number of impressions for a 4-week campaign in Hollywood is approximately 82,232,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Hollywood generates around 956,000 impressions, highlighting the potential for significant audience engagement.
• Median Impressions: The median number of impressions for a billboard in Hollywood is 112,500, offering a more focused reach for targeted campaigns.
• Average CPM: The average cost per thousand impressions (CPM) in Hollywood is $39.49, indicating the cost-effectiveness of outdoor advertising in the region.
• Median CPM: With a median CPM of $3.83, advertisers can find affordable options to maximize their return on investment.

Some of the top static billboard providers in Hollywood

Here are the top billboard providers in Hollywood:

• Outfront Media leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.
• Clear Channel Outdoor is a leading out-of-home advertising company that helps businesses reach their target audience through innovative advertising solutions in over 65 markets and 55+ commercial airports nationwide.
• 41:10 Media is a media advertising sales company that provides media solutions to help networks monetize and grow without the risk.
• Adkom simplifies the out-of-home media buying process by unifying the fragmented media landscape through a single network, offering national scale and reach for brands and agencies.
• Atmosphere is the largest streaming TV platform built for businesses, offering fun, viral-style entertainment for customers and the ability to run digital signage on the TVs inside the business.

Other formats for advertising in Hollywood

A closer look at the data reveals the depth and breadth of the other opportunities available in Hollywood:

• Digital Billboards: In Hollywood, digital billboards generate around 39,000 impressions with an average CPM of $36.93. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time messaging capabilities to engage audiences.
• Street Furniture: Street furniture in Hollywood garners approximately 1,500 impressions and has an average CPM of $106.84. This type of advertising integrates seamlessly into the urban landscape, providing targeted exposure to pedestrians and commuters.
• Wheat Pastings: Wheat pastings in Hollywood receive about 55,000 impressions with an average CPM of $2.55. This creative and eye-catching form of advertising allows brands to make a bold statement in high-traffic areas.
• Wallscapes: Wallscapes in Hollywood generate around 1,074,000 impressions and have an average CPM of $4.64. These large-scale advertisements create a powerful visual impact, transforming building facades into memorable brand experiences.
• Retail Venues: Advertising in retail venues in Hollywood yields approximately 38,000 impressions with an average CPM of $37.49. This targeted approach enables advertisers to reach consumers in a shopping mindset, driving purchase intent and brand awareness.
• Everything Else: Other advertising opportunities in Hollywood, such as alternative out-of-home formats, collectively generate about 1,491,000 impressions with an average CPM of $1.97. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

Get started with advertising with AdQuick now!

As the data demonstrates, Hollywood offers a diverse range of outdoor advertising opportunities to effectively reach and engage your target audience. By leveraging the power of out-of-home advertising, you can create memorable brand experiences and drive meaningful connections with consumers. To simplify the process of planning, buying, and measuring your outdoor advertising campaigns, consider using AdQuick, a platform that connects advertisers to over 1,600 premium OOH media owners. With AdQuick, you can execute OOH buys faster, launch campaigns in as little as 48 hours, and measure their effectiveness. Don't miss out on the benefits of this powerful advertising medium – Get Started today!