Static Billboards in Tallahassee

*All metrics are based on a 4-week advertising campaign

Tallahassee, the vibrant capital city, boasts a unique blend of rich history, diverse culture, and a thriving business environment. With its bustling downtown, picturesque parks, and prestigious universities, this city offers advertisers a prime opportunity to engage with a wide audience. Outdoor advertising in Tallahassee not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking static billboards

With 378 billboards available in Tallahassee, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts for maximum exposure. For example, a billboard along a busy interstate would be ideal for reaching college-educated adults with above-average incomes.
• Visibility: Ensure the billboard is easily visible, with proper alignment and height, and free from obstructions. A well-placed billboard will be hard to ignore and more likely to leave a lasting impression on viewers.
• Size and Type: Select the appropriate billboard size and type for your campaign, such as traditional, digital, or wallscapes. For instance, a large bulletin billboard would be suitable for high-traffic areas, while a smaller junior poster might be better for urban neighborhoods.
• Duration and Cost: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. Keep in mind that billboard costs can vary depending on the market, but they generally offer a cost-effective advertising solution compared to other media channels.

By carefully considering these factors, you can select the ideal billboard to effectively convey your message and achieve your advertising objectives.

Static Billboards price breakdown

In Tallahassee, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Tallahassee is approximately $1,936.18, reflecting a range of options suitable for different budgets and campaign goals.
• Median Price: With a median price of $1,080, advertisers can find a variety of billboards at a more affordable cost, catering to businesses with limited budgets or smaller-scale campaigns.
• Lowest Price: The lowest price for a billboard in Tallahassee is $0, indicating that there may be opportunities for free or heavily discounted advertising, particularly for non-profit organizations or community events.

Static Billboards Impressions and CPM Metrics

In Tallahassee, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising:

• Total Impressions: With a total of 178,863,000 impressions, outdoor advertising in Tallahassee has the potential to reach a vast audience, increasing brand awareness and driving consumer engagement.
• Average Impressions: The average number of impressions per billboard is 550,000, demonstrating that each advertisement has the potential to make a significant impact on its target audience.
• Median Impressions: With a median of 480,000 impressions, the majority of billboards in Tallahassee offer substantial visibility, ensuring that advertisers can effectively communicate their message to a wide audience.
• Average CPM: The average CPM in Tallahassee is $64.58, indicating that billboard advertising is a cost-effective option for businesses looking to maximize their advertising budget and reach a large audience.
• Median CPM: With a median CPM of $2.75, many billboards in Tallahassee offer an even more affordable advertising solution, making it an attractive option for businesses of all sizes and budgets.

Some of the top static billboard providers in Tallahassee

Top billboard providers in Tallahassee include:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage, with a variety of billboard types such as bulletins, posters, digital, and wallscapes. See the Lamar Advertising website for more details.
• Integration Media is an outdoor advertising company with a simple website layout and a note stating that a full website is coming soon. Visit the Integration Media website for updates.
• 718 Outdoor is an out-of-home advertising company that offers billboard design, large format bulletins, spectacular dominations, dedicated panels, hotel elevator platform advertising, and wallscapes. Check out the 718 Outdoor website for more information.
• Adkom simplifies the out-of-home media buying process by unifying the fragmented media landscape through a single network, offering a range of OOH media formats such as place-based, street furniture, window posters, and spectaculars. Visit the Adkom website to learn more.

Other formats for advertising in Tallahassee

A closer look at the data reveals the depth and breadth of the other opportunities available in Tallahassee:

• Digital Billboards: In Tallahassee, digital billboards receive 28,000 impressions with an average CPM of $21.14. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in Tallahassee garners 1,527,000 impressions and an average CPM of $21.20. This versatile advertising format integrates seamlessly into the urban landscape, providing ample opportunities for brands to engage with pedestrians and commuters.
• Retail Venues: Advertising in retail venues in Tallahassee generates 29,000 impressions with an average CPM of $8.98. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.
• Transit: Transit advertising in Tallahassee achieves 3,724,000 impressions and an average CPM of $7.12. This highly visible format reaches a captive audience of commuters, making it an effective way to build brand awareness and drive engagement.
• Everything Else: Other advertising opportunities in Tallahassee, such as place-based media and alternative formats, collectively receive 545,000 impressions with an average CPM of $9.74. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.

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