Billboards in Kansas City

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Kansas City stands out as a lively urban hub and a prime location for outdoor advertising. Known for its rich history, vibrant arts scene, and mouthwatering barbecue, this city offers a unique opportunity for advertisers to integrate their messages into the daily lives of its residents. Outdoor advertising in Kansas City goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With 1180 billboards in Kansas City, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired demographics and has high traffic count for maximum exposure. For example, a billboard near a busy intersection or highway would be ideal for reaching a larger audience.
• Visibility: Ensure the billboard is easily visible by considering factors such as alignment, height, and obstructions. A billboard with clear sightlines and minimal distractions will be more effective in capturing attention.
• Size: Select the appropriate billboard size based on your target audience and location. For instance, a large bulletin billboard would be suitable for highways, while a smaller junior poster might be more fitting for urban neighborhoods.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards, for example, offer dynamic messaging and can accommodate multiple advertisers, making them a versatile choice.

Billboards price breakdown

Billboard pricing in Kansas City varies significantly, with options available to suit different budgets and campaign objectives:

• Average Price: The average price for a billboard in Kansas City is $4,270, providing a general idea of the cost for a typical campaign.
• Median Price: With a median price of $2,310, this value represents the middle ground in terms of pricing, offering a more affordable option for advertisers.
• Lowest Price: The lowest price for a billboard in Kansas City is $0, indicating that there may be opportunities for free or heavily discounted advertising in certain situations.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of your outdoor advertising campaign in Kansas City. Here's a breakdown of these metrics:

• Total Impressions: Kansas City billboards generate a total of 1,072,690,000 impressions over a 4-week campaign period.
• Average Impressions: On average, a billboard in Kansas City receives 1,011,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Kansas City is 312,000, representing the middle value in the dataset.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Kansas City is $13.32, providing a general idea of the cost efficiency of a typical campaign.
• Median CPM: With a median CPM of $3.24, this value represents a more affordable option for advertisers seeking cost-effective outdoor advertising solutions.

Some of the top billboard providers in Kansas City

Here are the top five billboard providers in Kansas City, each offering unique opportunities for advertisers to reach their target audience:

• Lamar Advertising is a company that collects personal information from website visitors for internal lead development purposes, direct customer communication, and reliability assessment.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Outfront Media is America's most visible and versatile OOH media network, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Adkom is a company that simplifies out-of-home advertising and offers impactful media through a national network.
• Ad-Trend Advertising is the largest locally owned Outdoor Advertising company in Kansas City, with over 35 years of experience and a strong presence in the industry.

Other formats for advertising in Kansas City

A closer look at the data reveals the depth and breadth of the other opportunities available in Kansas City:

• Digital Billboards: In Kansas City, digital billboards receive 50,000 impressions with an average CPM of $35.07. This modern and dynamic medium allows for flexible messaging and real-time updates, making it an attractive option for advertisers.
• Street Furniture: Street furniture in Kansas City garners 22,524 impressions and an average CPM of $1,566.35. These strategically placed ads offer close-up visibility and high dwell times, making them ideal for targeting pedestrians and commuters.
• Wheat Pastings: Wheat pastings in Kansas City generate 2,950,000 impressions with an average CPM of $49.27. This creative and eye-catching medium allows for artistic expression and unique messaging, making it a popular choice for urban advertising campaigns.
• Wallscapes: Wallscapes in Kansas City receive 896,000 impressions and an average CPM of $40.33. These large-scale ads create a powerful visual impact, making them an excellent choice for brands looking to make a bold statement.
• Airport: Airport advertising in Kansas City, Missouri, captures 68,296 impressions with an average CPM of $7.96. This captive environment offers high dwell times and a diverse audience, making it an ideal platform for reaching both local and international travelers.
• Retail Venues: Retail venue advertising in Kansas City generates 50,000 impressions and an average CPM of $8.08. These ads are strategically placed in high-traffic shopping areas, providing excellent exposure to consumers in a purchasing mindset.
• Transit: Transit advertising in Kansas City receives 3,000,000 impressions with an average CPM of $11.29. This highly visible medium targets commuters and travelers, making it an effective way to reach a captive audience on the go.
• Everything Else: Other advertising opportunities in Kansas City garner 875,000 impressions and an average CPM of $137.83. These diverse options offer unique ways to connect with audiences and create memorable experiences, making them valuable additions to any outdoor advertising campaign.

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With a diverse range of outdoor advertising opportunities available in Kansas City, it's essential to partner with a platform that simplifies the process and maximizes your campaign's effectiveness. AdQuick specializes in billboards and out-of-home advertising, offering various products and solutions for advertisers, agencies, and OOH media owners. By signing up, you'll gain immediate access to over 1,400 premium OOH media owners, the ability to execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. Don't miss out on the benefits of this powerful platform – sign up for AdQuick today!