Static Billboards in Mehlville

*All metrics are based on a 4-week advertising campaign

Mehlville, a thriving suburban community, presents a prime opportunity for outdoor advertising. With its bustling shopping centers, top-rated schools, and family-friendly parks, Mehlville offers a diverse audience for advertisers to engage with. The area's strong sense of community and local pride make it an ideal location for brands to create meaningful connections with residents. Outdoor advertising in Mehlville goes beyond product promotion; it fosters relationships between businesses, individuals, and the community as a whole.

What to look for when picking static billboards

When selecting the perfect billboard for your advertising campaign, there are 87 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:

• Demographics: Choose a billboard location that targets your desired audience based on factors such as age, gender, education, relationship status, and income level. For example, if your target audience is young professionals, consider placing your billboard near a business district or a popular after-work hangout spot.
• Traffic Count: Opt for high-traffic areas to maximize exposure and reach as many people as possible. Busy intersections or congested highways are great locations for billboards, as they capture the attention of a captive audience.
• Visibility: Ensure your billboard is easily visible by considering its alignment, height, and any potential obstructions. A well-placed billboard should face traffic and be at a readable height within the driver's frame of vision, without any obstructions blocking the view.
• Land Use Type: The surrounding land use (residential, commercial, or industrial) will influence the type of audience that views your advertisement. For instance, a billboard in a residential area may be more effective for promoting a local grocery store, while one in a commercial area might be better suited for advertising a new office supply store.

Static Billboards price breakdown

In Mehlville, billboard pricing varies depending on factors such as location, visibility, and traffic count. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Mehlville is $2,776.98, which takes into account a wide range of locations and visibility levels.
• Median Price: With a median price of $1,844.45, this value represents the middle point in the range of billboard prices, offering a more balanced perspective on the cost of advertising in the area.
• Lowest Price: The lowest price for a billboard in Mehlville is $0, indicating that there may be opportunities for free or heavily discounted advertising spaces in certain situations or locations.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics in Mehlville provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns in the area:

• Total Impressions: Mehlville's outdoor advertising campaigns generate a total of 100,059,000 impressions, showcasing the potential reach of billboards in the community.
• Average Impressions: On average, a billboard in Mehlville receives 1,163,000 impressions, indicating a consistent level of exposure for advertisements in the area.
• Median Impressions: The median number of impressions for a billboard in Mehlville is 1,171,000, providing a balanced perspective on the typical reach of an outdoor advertising campaign.
• Average CPM: The average cost per thousand impressions (CPM) in Mehlville is $4.98, offering a cost-effective advertising solution for businesses targeting the local market.
• Median CPM: With a median CPM of $1.78, Mehlville's outdoor advertising campaigns can provide even more affordable options for businesses seeking to maximize their advertising budget.

Some of the top static billboard providers in Mehlville

Here are some of the top billboard providers in Mehlville:

• DDI Media is a prominent billboard provider in Missouri, with extensive coverage and expertise in the St. Louis area, including Mehlville. They offer a variety of billboard options, such as static, digital, and tri-action billboards.

Other formats for advertising in Mehlville

A closer look at the data reveals the depth and breadth of the other opportunities available in Mehlville:

• Digital Billboards: In Mehlville, digital billboards receive 11,000 impressions with an average CPM of $13.77. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers in the area.
• Street Furniture: Street furniture in Mehlville garners 214,000 impressions and has an average CPM of $1.85. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
• Retail Venues: Advertising in retail venues in Mehlville generates 63,000 impressions with an average CPM of $10.03. This targeted approach allows businesses to reach consumers in shopping centers and malls, capturing their attention during purchasing decisions.

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