The Miami billboard advertising market is a bustling epicenter of visual stimulation, where companies vie for the attention of the city's diverse population. With its vibrant culture, picturesque beaches, and bustling tourism industry, Miami is a prime location for businesses to showcase their products and services to a captivated audience.
Top Billboard Advertising Companies in Miami
AdQuick partners with every billboard advertising company in Miami and has 99% of the inventory in the Miami out-of-home advertising market available for purchase on its platform.
Clear Channel Outdoor, City Media Advertising, and Carter Outdoor are three of the top billboard companies in Miami.
Clear Channel Outdoor
Clear Channel Outdoor, formerly a subsidiary of iHeartMedia, is one of the largest outdoor advertising companies in the world, with a vast array of billboards, digital displays, and transit advertising options throughout the city.
Clear Channel Outdoor Miami offers bulletins, posters, junior posters, and a handful of transit media formats in Miami (including airport ads at Miami International Airport).
Their inventory reaches 97% of the adult (18 years+) population in the Miami DMA weekly.
City Media Advertising
City Media Advertising is a locally owned and operated company that specializes in providing customized billboard advertising solutions for small and medium-sized businesses.
City Media Advertising offers bulletins, posters, 8-sheets, and a handful of specialty media formats in Miami.
Their inventory reaches 65%+ of the adult (18 years+) population in the Miami DMA weekly.
Carter Outdoor Advertising
Carter Outdoor is a family-owned company that has been in the Miami billboard market for nearly 70 years and has a reputation for providing high-quality, eye-catching billboards that stand out.
Their inventory reaches a sizeable chunk of the adult (18 years+) population in the Miami DMA weekly.
Digital Billboards in Miami
In recent years, digital out-of-home advertising has become increasingly popular in Miami, as businesses look to tap into the growing number of tech-savvy consumers. Outfront Media, Turnberry Media, and Becker Boards are three of the top digital out-of-home advertising companies in the city.
Digital billboards comprise 17% of all the billboards in Miami. Using digital out-of-home (DOOH) adds relevance and timeliness to your campaign through dynamic creative execution and allows for unlimited messaging options during the flight of the campaign.
Change messaging based on triggers such as time of day, weather, sports scores, or any type of numerical counter using AdQuick’s Programmatic DOOH DSP.
Here’s what you need to know about the major players in the Miami DOOH space and their inventory listed on AdQuick.
Outfront Media
Outfront Media has a wide range of digital billboards and displays throughout Miami, including on some of the city's busiest roads and intersections
In addition to digital billboards, Outfront Miami offers static bulletin billboards, street furniture, and transit advertising.
Their inventory reaches 98% of the adult (18 years+) population in the Miami DMA weekly.
Becker Boards
Becker Boards offers bulletins, posters, and digital billboards in Miami.
Becker Boards Miami's inventory reaches 65%+ of the adult (18 years+) population in the Miami DMA weekly.
Turnberry Media
Turnberry Media, meanwhile, specializes in providing digital advertising solutions for luxury brands and high-end businesses, with a focus on creating visually stunning, interactive experiences for consumers.
Other Types of Outdoor Advertising in Miami
Here are some other, non-billboard, out-of-home advertising options that AdQuick customers use to find their target audience in Miami.
Wrapped Vehicle Advertising
Wrapped-car ads and advertising trucks are great for reaching your target audience in areas where there is limited traditional out-of-home inventory.
We commonly see marketers using wrapped vehicles executed by Wrapify, mobilads, Adgile Media, and Carvertise to promote their products in Miami neighborhoods with spotty OOH coverage.
Miami, FL Demographics & Statistics
Miami, a city located on the Atlantic coast in southeastern Florida, is home to a population of 471,525. The city has seen an 18% increase in population since 2010, and a 30% increase since 2000. This growth trend shows no sign of slowing down, with a 32% increase in population since 1990.
Age Distribution in Miami
The median age of Miami's population is 40, with males making up 49% of the population and females comprising 51%. Children under the age of 18 make up a significant portion of the city's population, with 6% being between the ages of 0 and 4, 5% being between the ages of 5 and 9, and 4% being between the ages of 10 and 14. The largest age demographic is 25 to 34, comprising 16% of the population.
Race, Diversity, & Ethnicity in Miami
Miami is a diverse city, with 10% of the population identifying as White, 16% as Black, 1% as Asian or Pacific Islander, 72% as Hispanic, and 1% as two or more races.
Housing in Miami
The median age of housing in Miami, Florida is 46 years, and the median house value is $398,100. In the past 12 months, house values have appreciated 11%, and have seen a 25% increase over the past 5 years. Over the past decade, there has been a 105% increase in house values.
Renting is a popular option in Miami, with 60% of housing being rented by occupants. The average rent for a studio apartment is $1172, while a 1-bedroom home or apartment costs an average of $1,343 per month. For those in need of more space, a 2-bedroom home or apartment averages $1,686 in rent, and a 3-bedroom home or apartment averages $2,239. The largest available rental option, a 4-bedroom home or apartment, costs an average of $2,653 per month. Despite the popularity of renting, 25% of housing in the city is owned by the occupant. There is currently a 15% vacancy rate in the city's housing.
Income in Miami
Miami's median household income is $33,999, with a median family income of $38,048. The per capita income for the city is $25,067.
23% of the population has a household income of less than $15,000, while 8% have an income between $15,000 and $19,999. 14% of the population falls into each of the following income brackets: $20,000 to $29,999, and $30,000 to $39,999. The remaining income brackets each comprise 9% or less of the population.
Households & Education in Miami
The average household size in Miami is 2.5 people, with 50% of the population being married and 50% being single. Of those who are married, 47% have children, while 32% of married individuals are without children. Single individuals are split evenly between those with children (20%) and those without (10%).
Education levels in Miami are varied, with 7% of the population over 25 having no school or only grade school education. 8% have some high school education, while 25% have only a high school degree. 85% of the population over 25 have at least some college education, with 24% having attended college without earning a degree. 7% have a 2-year college degree, while 19% have a 4-year college degree. 6% have a master's degree, 2% have a professional degree, and 1% have a doctorate.
Commuting in Miami
The average commute time for Miami residents is 28 minutes, with the majority of commuters (70%) traveling alone by car. Carpooling is the second most popular mode of transportation, with 8% of commuters opting for this option. Public transit is utilized by a significant portion of commuters (11%), as is walking (4%), and biking (1%). A small percentage of commuters (1%) use other means of transportation, while 4% work from home.
The length of commutes in Miami varies greatly. 2% of commuters have a commute of less than 5 minutes, while 4% have a commute that takes 6 to 9 minutes. 11% of commuters have a 10 to 14 minute commute, and 13% have a commute that takes 15 to 19 minutes. The largest percentage of commuters, 18%, have a commute that lasts 20 to 24 minutes. 6% have a commute that takes 25 to 29 minutes, and 22% have a commute that lasts 30 to 34 minutes. The remaining commute times make up a smaller percentage of the population, with commutes of 35 to 39 minutes (3%), 40 to 44 minutes (4%), 45 to 59 minutes (9%), 60 to 89 minutes (7%), and 90 or more minutes (2%) each comprising a small percentage of the population.
Job Market in Miami
Miami has seen a strong 4% job growth rate in the past 12 months, and an impressive 15% growth rate over the past 5 years. The future looks bright for job seekers in the city, with a projected 43% growth rate in the next decade.
