Static Billboards in West Palm Beach

*All metrics are based on a 4-week advertising campaign

West Palm Beach, a flourishing coastal city, presents a prime opportunity for outdoor advertising. With its stunning beaches, upscale shopping districts, and diverse population, this city provides a unique backdrop for advertisers to engage with their target audience. Outdoor advertising in West Palm Beach not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that captivate both residents and visitors alike.

What to look for when picking static billboards

With 269 factors to consider when choosing the perfect billboard for your advertising campaign, it's essential to prioritize the most critical aspects. Some key factors to keep in mind include:

• Location: Ensure the billboard is placed in an area with high traffic counts and visibility, targeting the desired demographic. For example, a billboard near a college campus to reach young adults.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as a large bulletin for maximum exposure along highways or a digital billboard for rotating multiple ads.
• Duration: Consider the length of time the billboard will be up, typically at least four weeks, but potentially longer depending on campaign goals and budget.
• Cost and Budget: Keep in mind the cost of the billboard advertisement, which is generally more affordable than television advertising, and ensure it aligns with your overall campaign budget.

Static Billboards price breakdown

In West Palm Beach, billboard pricing varies significantly, with the following key data points:

• Average Price: The average price for a billboard in West Palm Beach is $3,160.22, reflecting a wide range of options and locations.
• Median Price: With a median price of $420, advertisers can find affordable options for their campaigns.
• Lowest Price: The lowest price for a billboard in West Palm Beach is $0, indicating that some opportunities may be available at no cost, such as public service announcements or community events.

Static Billboards Impressions and CPM Metrics

Outdoor advertising in West Palm Beach offers a range of impressions and cost-effective CPM metrics, as demonstrated by the following data:

• Total Impressions: West Palm Beach billboards generate approximately 236,510,000 total impressions during a 4-week campaign.
• Average Impressions: On average, a billboard in West Palm Beach receives about 1,070,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a West Palm Beach billboard is around 297,000 during a 4-week campaign.
• Average CPM: The average cost per thousand impressions (CPM) for a West Palm Beach billboard is $9.07.
• Median CPM: The median CPM for a billboard in West Palm Beach is $3.60, offering cost-effective advertising options.

Some of the top static billboard providers in West Palm Beach

Top billboard providers in West Palm Beach include:

• Lamar Advertising offers outdoor advertising services in Palm Beach, including transit advertising and customizable advertising designs for various industries.

Other formats for advertising in West Palm Beach

A closer look at the data reveals the depth and breadth of the other opportunities available in West Palm Beach:

• Digital Billboards: In West Palm Beach, digital billboards receive approximately 12,000 impressions with an average CPM of $10.90. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in West Palm Beach generates around 265,000 impressions and has an average CPM of $3.22. This type of advertising, which includes bus shelters and benches, offers a unique opportunity to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in West Palm Beach garner about 25,043,000 impressions with an average CPM of $0.76. This creative and artistic form of advertising allows brands to make a bold statement in urban environments, capturing the attention of passersby.
• Retail Venues: Advertising in retail venues in West Palm Beach receives approximately 12,000 impressions and has an average CPM of $10.46. This targeted approach allows advertisers to reach consumers in shopping centers and other retail spaces, increasing the likelihood of purchase.
• Transit: Transit advertising in West Palm Beach generates around 5,800,000 impressions with an average CPM of $7.87. This form of advertising, which includes buses and trains, offers high visibility and the ability to reach a captive audience during their daily commute.
• Everything Else: Other advertising opportunities in West Palm Beach, such as specialty and spectacular ads, receive about 809,000 impressions with an average CPM of $10.73. These unique and innovative advertising options allow brands to stand out and make a lasting impression on their target audience.

Get started with advertising with AdQuick now!

West Palm Beach offers a diverse range of outdoor advertising opportunities, making it an ideal location for brands to connect with their target audience. By leveraging the power of AdQuick's platform, advertisers can easily and efficiently plan, buy, and measure their out-of-home campaigns. With access to over 1,600 premium OOH media owners, industry-leading technology, and white glove service, AdQuick ensures that your advertising efforts are both impactful and cost-effective. Don't miss out on the benefits of this powerful advertising medium – sign up for AdQuick today and start reaching your audience in West Palm Beach and beyond.