Digital Billboards in Minneapolis

*All metrics are based on a 4-week advertising campaign

In the heart of the Midwest, Minneapolis stands out as not only a thriving urban hub but also a lively backdrop for outdoor advertising. Renowned for its picturesque lakes, abundant cultural attractions, and diverse neighborhoods, this city provides a one-of-a-kind stage for advertisers to integrate their messages into everyday life. Billboard advertising in Minneapolis goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating stories that leave a lasting impression on each passerby.

What to look for when picking digital billboards

With over 407 billboards in Minneapolis, selecting the right one for your advertising campaign can be a daunting task. However, considering the following factors can help you make an informed decision:

• Demographics: Choose a billboard location that targets your desired audience, such as placing billboards near colleges to target young adults or along busy interstates to reach college-educated adults with above-average incomes.
• Traffic count: Opt for billboards in high traffic areas with long wait times to capture the attention of a captive audience.
• Visibility: Ensure billboards are clearly aligned, visible, and placed at a readable height within the driver's frame of vision.
• Proximity and intent: For local businesses, consider the proximity of the billboard to your business location for impulse purchases, and place the billboard strategically to reach people at the point of decision or increase brand awareness.

Digital billboards price breakdown

Billboard advertising costs in Minneapolis vary greatly, with a range of prices to accommodate different budgets:

• Average Price: The average price for a billboard in Minneapolis is approximately $3,052.91, offering a reasonable option for most advertisers.
• Median Price: With a median price of $28,000, some billboards cater to larger budgets and potentially more prominent locations.
• Lowest Price: For those on a tight budget, the lowest price for billboard advertising in Minneapolis is $0, making it accessible to even the smallest businesses.

Digital billboards Impression and CPM Metrics

Understanding the impressions and CPM metrics for billboard advertising in Minneapolis can help you gauge the effectiveness of your campaign and make informed decisions:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Minneapolis is approximately 185,090,000, showcasing the vast reach of billboard advertising in the city.
• Average Impressions: On average, a billboard in Minneapolis generates around 4,540,000 impressions during a 4-week campaign, offering a substantial audience for your message.
• Median Impressions: The median number of impressions for a billboard in Minneapolis is 28,000, indicating that some billboards may have a more targeted or niche audience.
• Average CPM: The average cost per thousand impressions (CPM) for billboard advertising in Minneapolis is $9.80, providing a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $9.41, some billboards offer even more affordable options for advertisers looking to maximize their budget.

Some of the top digital billboard providers in Minneapolis

Here are the top billboard providers in Minneapolis, offering a variety of options for advertisers:

• Clear Channel Outdoor is a leading provider of outdoor advertising solutions, with a wide range of billboard options to suit different campaign needs.
• Outfront Media specializes in creating impactful and engaging outdoor advertising campaigns, leveraging their extensive inventory of billboards and digital displays.
• Digital Outdoor Advertising focuses on providing high-quality digital billboards, offering advertisers the flexibility to update and change their messaging in real-time.
• Intersection combines technology and creativity to deliver innovative outdoor advertising solutions, including digital and static billboards.
• Orange Barrel Media creates unique and eye-catching outdoor advertising campaigns, utilizing their expertise in both traditional and digital billboards.

Other formats for advertising in Minneapolis

A closer look at the data reveals the depth and breadth of the other opportunities available in Minneapolis:

• Static Billboards: Static billboards in Minneapolis generate approximately 1,500 impressions with an average CPM of $13.57. This traditional advertising medium offers a constant presence in the urban landscape, making it a reliable choice for advertisers.
• Street Furniture: Street furniture advertising in Minneapolis garners around 214,000 impressions and an average CPM of $5.29. This versatile advertising option allows for creative integration into the city's infrastructure, reaching pedestrians and drivers alike.
• Wheat Pastings: Wheat pastings in Minneapolis achieve about 5,336,000 impressions with an average CPM of $22.36. This unconventional and artistic form of advertising captures attention and sparks curiosity, making it a unique option for brands looking to stand out.
• Wallscapes: Wallscapes in Minneapolis generate approximately 273,000 impressions and an average CPM of $37.15. These large-scale advertisements create a visual impact that's hard to miss, making them an effective choice for brands seeking high visibility.
• Airport Advertising: Airport advertising in Minneapolis reaches around 2,056,000 impressions with an average CPM of $7.81. With a captive audience of travelers, airport advertising offers a prime opportunity to engage potential customers in a high-traffic environment.
• Retail Venues: Retail venue advertising in Minneapolis garners about 8,760 impressions and an average CPM of $14.88. This targeted advertising option allows brands to reach consumers at the point of purchase, increasing the likelihood of conversion.
• Transit Advertising: Transit advertising in Minneapolis generates approximately 540,000 impressions with an average CPM of $13.36. This mobile advertising medium offers wide exposure and the ability to reach commuters during their daily routines.
• Bus Advertising: Bus advertising in Minneapolis achieves around 10,750,000 impressions and an average CPM of $48.10. This moving billboard option provides extensive coverage throughout the city, making it an effective choice for brands looking to maximize their reach.
• Everything Else: Other advertising options in Minneapolis garner about 1,312,000 impressions with an average CPM of $66.78. These diverse opportunities allow advertisers to explore unique and innovative ways to connect with their target audience.

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