Static Billboards in St. Cloud

*All metrics are based on a 4-week advertising campaign

St. Cloud, a thriving city with a rich history and vibrant community, serves as an ideal location for outdoor advertising. Known for its picturesque parks, bustling downtown, and diverse neighborhoods, St. Cloud provides a unique opportunity for advertisers to engage with residents and visitors alike. By incorporating outdoor advertising in St. Cloud, brands can create meaningful connections and craft compelling narratives that resonate with the local community.

What to look for when picking static billboards

With over 125 years of history, billboards have proven to be an effective advertising medium. When selecting the perfect billboard for your campaign, consider the following factors:

• Location: Choose a billboard location that targets your desired demographics and has high traffic counts. For example, a billboard near a busy interstate might be effective for reaching college-educated adults with above-average incomes.
• Visibility: Ensure the billboard is clearly visible to passing traffic by considering its alignment, height, and any potential obstructions. A billboard that is well-aligned and placed at a readable height within the driver's frame of vision will have a greater impact.
• Surrounding Land Use: The type of land use around the billboard (residential, commercial, or industrial) will affect the audience who views your advertisement. For instance, commercial areas may have a more diverse mix of people, while residential areas will primarily target local residents.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, or junior posters. Larger billboards like bulletins are ideal for targeting drivers and commuters on busy roads, while smaller junior posters are suitable for local audiences in urban neighborhoods.

Static Billboards price breakdown

In St. Cloud, billboard pricing varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in St. Cloud is $1,064.31, which takes into account a wide range of billboard options and locations.
• Median Price: With a median price of $800, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in St. Cloud is $6, which may be for smaller, less visible billboards or those in less desirable locations.

Static Billboards Impressions and CPM Metrics

Outdoor advertising in St. Cloud offers a range of impressions and CPM metrics, providing advertisers with various options to suit their campaign goals and budgets:

• Total Impressions: St. Cloud's outdoor advertising market reaches a total of 50,468,000 impressions, showcasing its potential for widespread exposure.
• Average Impressions: On average, a billboard in St. Cloud generates 410,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a billboard in St. Cloud is 359,000, representing a typical level of exposure for campaigns in the area.
• Average CPM: The average cost per thousand impressions (CPM) in St. Cloud is $3.02, providing a cost-effective option for advertisers seeking to maximize their reach.
• Median CPM: With a median CPM of $2.79, St. Cloud offers a competitive pricing structure for advertisers looking to optimize their outdoor advertising budget.

Some of the top static billboard providers in St. Cloud

St. Cloud offers a variety of outdoor advertising providers to choose from, each with their unique offerings and services:

• Lamar Advertising is a nationwide provider of outdoor advertising services, offering free design services, dedicated support, and a vast selection of over 363,000 displays across the U.S. and Canada.
• Digital Outdoor Advertising is a woman-owned business that connects independent billboard operators and national advertising agencies, providing access to over 20,000 digital and static billboards in more than 200 markets across the United States.
• Adkom specializes in out-of-home advertising, unifying the fragmented media landscape through a single network and offering a range of media formats to help brands reach their target audience effectively.
• ECM Media offers charging solutions and sponsorships, including mall advertising and mobile digital (LED) billboard advertising, to empower brands and provide unique advertising opportunities.

Other formats for advertising in St. Cloud

A closer look at the data reveals the depth and breadth of the other opportunities available in St. Cloud:

• Digital Billboards: In St. Cloud, digital billboards generate 396,000 impressions with an average CPM of $8.82. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in St. Cloud garners 630,000 impressions and has an average CPM of $19.85. This versatile advertising format includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
• Retail Venues: Advertising in retail venues in St. Cloud reaches 70,000 impressions with an average CPM of $9.71. This targeted approach allows brands to connect with consumers in shopping centers and malls, capitalizing on their purchasing mindset.
• Everything Else: Other advertising opportunities in St. Cloud accumulate 2,528,000 impressions and have an average CPM of $1.28. This category encompasses a wide range of formats, offering advertisers the flexibility to explore unique and creative ways to reach their target audience.

Get started with advertising with AdQuick now!

St. Cloud's diverse outdoor advertising landscape offers numerous opportunities for brands to connect with their target audience and make a lasting impression. By leveraging the power of out-of-home advertising, advertisers can maximize their reach and achieve their campaign goals. AdQuick, a platform that connects advertisers to out-of-home media owners, streamlines the ad buying process and offers various products and solutions for OOH advertising, such as AdQuick Pro, AdQuick DSP, AdQuick Analytics, AdQuick Sales Cloud, and AdQuick API. With benefits like immediate access to over 1,600 premium OOH media owners, faster execution of OOH buys, launching campaigns in as little as 48 hours, and unlocking unprecedented measurability, AdQuick is the go-to solution for advertisers looking to make a big impression in St. Cloud and beyond. Don't miss out on the opportunity to elevate your brand's presence in the outdoor advertising space. Sign up for AdQuick today and start making an impact!