Billboards in Brooklyn Park

*All metrics are based on a 4-week advertising campaign

Brooklyn Park, a thriving suburban city, offers a unique blend of natural beauty, diverse communities, and bustling commercial areas. With its extensive park system, strong educational institutions, and growing business sector, this city presents a prime opportunity for advertisers to engage with a wide audience. Outdoor advertising in Brooklyn Park not only promotes products and services, but also fosters connections between brands, communities, and individuals, creating lasting impressions on every passerby.

What to look for when picking billboards

When selecting billboards for your advertising campaign, there are 19 key factors to consider to ensure maximum impact and reach. Some of these factors include:

• Location: Choose a billboard location that targets your desired audience and has high visibility. For example, busy highways and intersections are ideal for reaching a large number of people.
• Demographics: Consider the age, gender, education, and income level of your target audience, and place the billboard in areas where they are likely to be present.
• Size: Select the appropriate billboard size based on your campaign goals and budget. For example, bulletins are the largest standard size and are ideal for targeting drivers and commuters, while junior posters are smaller and target local audiences.
• Technology: Utilize digital billboards or spectaculars that incorporate lighting, video, and interactive mobile technology to create dynamic and engaging advertisements.

Billboards price breakdown

In Brooklyn Park, billboard pricing varies depending on factors such as location, size, and technology. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Brooklyn Park is $2,048.24, which takes into account a wide range of billboard options and locations.
• Median Price: With a median price of $2,828.91, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Brooklyn Park is $140, which may be for smaller or less visible options, but still provides an affordable entry point for advertisers.

Billboards Impression and CPM Metrics

In Brooklyn Park, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week campaign in Brooklyn Park is approximately 5,864,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Brooklyn Park generates around 308,000 impressions per 4-week campaign, indicating the typical exposure for an advertisement.
• Median Impressions: With a median of 215,000 impressions, this value represents the middle point in the range of impressions, offering a more accurate representation of typical exposure.
• Average CPM: The average cost per thousand impressions (CPM) in Brooklyn Park is $16.08, which helps advertisers gauge the cost-efficiency of their campaigns.
• Median CPM: The median CPM in Brooklyn Park is $6.68, providing a more accurate representation of the typical cost per thousand impressions for outdoor advertising in the area.

Some of the top billboard providers in Brooklyn Park

Here are the top providers in Brooklyn Park for outdoor advertising:

• Outfront Media is America's most visible and versatile OOH media network, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Clear Channel Outdoor is committed to providing more impact, innovation, partnership, and results to its partners in the advertising industry.
• Adkom is a company that simplifies national out-of-home media campaigns by unifying the fragmented media landscape through a single network.

Other formats for advertising in Brooklyn Park

A closer look at the data reveals the depth and breadth of the other opportunities available in Brooklyn Park:

• Digital Billboards: In Brooklyn Park, digital billboards generate around 18,000 impressions with an average CPM of $9.25. As a modern and eye-catching medium, digital billboards offer advertisers the ability to update and customize their message in real-time, making them a popular choice for dynamic campaigns.
• Wheat Pastings: Wheat pastings in Brooklyn Park receive approximately 162,000 impressions and have an average CPM of $0.88. This cost-effective and creative advertising method allows brands to make a bold statement in urban environments, attracting attention from pedestrians and local residents.
• Retail Venues: Advertising in retail venues in Brooklyn Park generates around 25,000 impressions with an average CPM of $12.49. By targeting consumers in shopping centers and other retail spaces, advertisers can reach their audience at the point of purchase, increasing the likelihood of conversion.
• Everything Else: Other advertising opportunities in Brooklyn Park, such as alternative media and non-traditional formats, collectively generate over 1,045,000 impressions with an average CPM of $2.81. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

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