The billboard advertising market in Atlanta, Georgia is a bustling industry that has seen tremendous growth in recent years. With a population of over six million residents, the Atlanta metro area is a hotbed of economic activity and commerce, making it a prime location for companies looking to advertise their products and services.
Top Billboard Advertising Companies in Atlanta
The billboard advertising market in Atlanta is highly competitive, with companies constantly vying for the attention of consumers through creative and eye-catching advertising campaigns.
Among the top billboard advertising companies in the Atlanta market are Outfront Media, Clear Channel Outdoor, and Lamar Advertising. These companies are known for their extensive networks of billboards and other out-of-home advertising options, as well as their ability to provide targeted, effective advertising solutions to clients of all sizes and industries.
AdQuick partners with every billboard advertising company in Atlanta and has 99% of the inventory in the Atlanta out-of-home advertising market available for purchase on its platform.
In no specific order, here are the big players in the Atlanta outdoor advertising market.
Outfront Media
Outfront Media is another top billboard advertising company in Atlanta, with a portfolio of over 1000+ billboard locations throughout the city.
Outfront Media Atlanta offers bulletin billboards, posters, junior posters, and a handful of specialty media formats in Atlanta.
They also have street furniture ads and transit advertising in Atlanta as well.
Their inventory reaches 98% of the adult (18 years+) population in the Atlanta DMA weekly.
Lamar Advertising
Lamar Advertising is one of the top billboard advertising companies in Atlanta. Founded in 1902, Lamar Advertising has a long and storied history of providing high-quality billboard advertising services to clients across the country. The company has a strong presence in Atlanta, with a portfolio of over 1,000 billboard locations throughout the city.
Lamar Advertising Atlanta offers bulletins, posters, junior posters, and digital billboards in Atlanta.
Their inventory reaches 90%+ of the adult (18 years+) population in the Atlanta DMA weekly.
Clear Channel Outdoor
Clear Channel Outdoor is another top player in the Atlanta billboard advertising market. With a vast network of over 1,500 digital and static billboards throughout the city, Clear Channel has a significant presence in the market.
Clear Channel Outdoor Atlanta offers bulletins, posters, junior posters, spectaculars, and a handful of specialty media formats in Atlanta.Their inventory reaches 82% of the adult (18 years+) population in the Atlanta DMA weekly.
Digital Billboards in Atlanta
In addition to traditional billboard companies, digital out-of-home advertising in Atlanta is also thriving, with four companies leading the charge: Orange Barrel Media, Reeves Shaw Media, Link Media Outdoor, and Mashburn Outdoor Advertising. These companies specialize in digital billboards and interactive displays, and they have quickly become popular with advertisers looking to engage with consumers in new and exciting ways.
Digital billboards comprise of 16% of all the billboards in Atlanta. Using digital out-of-home (DOOH) adds relevance and timeliness to your campaign through dynamic creative execution and allows for unlimited messaging options during the flight of the campaign.
Change messaging based on triggers such as time of day, weather, sports scores, or any type of numerical counter using AdQuick’s Programmatic DOOH DSP.
Here’s what you need to know about the major players in the Atlanta DOOH space and their inventory listed on AdQuick.
Orange Barrel Media
Orange Barrel Media is one of the top digital out-of-home advertising companies in Atlanta, with a focus on creating engaging and interactive advertising experiences for consumers. The company's portfolio includes a range of unique digital displays, including interactive kiosks, mobile charging stations, and projection mapping.
Reeves Shaw Media
Reeves Shaw Media is another leading digital out-of-home advertising company in Atlanta, with a focus on delivering high-impact advertising campaigns that leverage the latest in digital technology.
Link Media Outdoor
Link Media is another top digital out-of-home advertising company in Atlanta, with a focus on providing targeted and measurable advertising campaigns that are designed to drive results for advertisers. The company's portfolio includes a range of digital displays, including large-format LED screens, interactive touchscreens, and mobile charging stations.
Mashburn Outdoor Advertising
Mashburn Outdoor is another leading digital out-of-home advertising company in Atlanta, with a focus on delivering engaging and impactful advertising campaigns that are designed to capture the attention of consumers.
Other DOOH Advertising Companies
AdQuick partners with every DOOH advertising company in Atlanta and has 99% of the inventory in the Atlanta digital out-of-home advertising market available for purchase on its platform.
The billboard advertising market in Atlanta is a dynamic and ever-evolving industry that is home to a diverse array of companies that offer a wide range of services and solutions. From traditional billboards to cutting-edge digital out-of-home advertising, advertisers have a plethora of options to choose from when it comes to promoting their products and services.Whether you're looking for a simple, straightforward billboard ad or a more complex, interactive digital experience, there's great OOH inventory in Atlanta that can help make your marketing campaign a success.
Other Types of Outdoor Advertising in Atlanta
Here are some other, non-billboard, out-of-home advertising options that AdQuick customers use to find their target audience in Atlanta.
Wrapped Vehicle Advertising
Wrapped-car ads and advertising trucks are great for reaching your target audience in areas where there is limited traditional out-of-home inventory.
We commonly see marketers using wrapped vehicles executed by Wrapify, mobilads, Adgile Media, and Carvertise to promote their products in Atlanta neighborhoods with spotty OOH coverage.
Atlanta, GA Demographics & Statistics
Atlanta, Georgia is a vibrant city with a population of over 512,000 people. In the past decade, the city has seen a 19% increase in its population, with a 23% increase since the year 2000.
Age in Atlanta
The median age of the Atlanta' residents is 33.5, with slightly more women than men at 51% and 49% respectively. Children under the age of 9 make up 17% of the population, while those aged 21 to 24 make up another 14%.
Race, Diversity, & Ethnicity in Atlanta
One of the unique aspects of Atlanta is its racial and ethnic diversity. While 37% of the population is White, a significant 52% is Black. The city is also home to 4% Asian or Pacific Islander residents, 5% Hispanic residents, and 2% who identify as being of two or more races.
Housing in Atlanta
Housing in Atlanta has a median age of 40 and a median value of $334,200. In the past year, housing values have appreciated by 12%, and over the past decade, they have seen a 127% increase.
Rent prices in the city range from $1,058 for a studio apartment to $1,857 for a four-bedroom home or apartment. Around 36% of housing in Atlanta is owned by the occupant, while 47% is rented.
Income in Atlanta
The median household income in Atlanta is $51,701, while the median family income is $68,243. Per capita income is $40,595. A significant 17% of the population has a household income of less than $15,000, while 10% have a household income of over $200,000.
Households & Education in Atlanta
The average household size in Atlanta is 2.25 people.
When it comes to relationships, 70% of the city's population is single, with 54% never married, 11% divorced, and 6% widowed. The remaining 30% of the population is married, with 27% being married with children and 2% being married but separated. Of those who are single, 27% have children and 17% do not.
Education levels in Atlanta are fairly high, with 88% of the population over 25 having some form of higher education. Of this group, 17% have some college, 5% have a two-year college degree, 27% have a four-year college degree, 13% have a master's degree, 5% have a professional degree, and 2% have a doctorate. Only 3% of the population over 25 has a grade school education or less, and 20% have only a high school degree.
Commuting in Atlanta
In the bustling city of Atlanta, Georgia, it seems that the vast majority of workers opt to commute solo by automobile, with a staggering 69% choosing this mode of transportation. However, there is a notable 7% who opt for the slightly more environmentally-conscious option of carpooling, and an impressive 10% who utilize mass transit to get to their place of employment. A dedicated 1% of commuters brave the city streets on bicycle, while a leisurely 4% prefer to get some exercise in by walking to work. A small percentage of commuters, at 1%, opt for other modes of transportation, and a convenient 8% are able to work from the comfort of their own home.
Breaking down the average commute time of 26 minutes, we see that a mere 1% of commutes are less than 5 minutes, while 6% and 12% fall into the 6 to 9 minute and 10 to 14 minute brackets, respectively. As the minutes tick up, so too do the percentage of commuters, with 17% commuting between 15 and 19 minutes, 21% between 20 and 24 minutes, and so on. It's worth noting that a significant 3% of commuters have a lengthy journey of 90 minutes or more to reach their place of employment.
Job Market in Atlanta
Despite the time spent commuting, it appears that job growth in Atlanta is on the rise, with a 4% growth rate in the past year and a promising 13% over the past five years. These numbers are expected to continue their upward trend, with a projected growth rate of 47% over the next decade.
