Static Billboards in Marietta

*All metrics are based on a 4-week advertising campaign

In the heart of Cobb County, Marietta stands out as a thriving suburban city with a rich history and vibrant community. Known for its charming town square, diverse population, and strong economic growth, Marietta presents a unique opportunity for advertisers to engage with residents and visitors alike. Outdoor advertising in Marietta goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with everyone who passes by.

What to look for when picking static billboards

With 484 billboards to choose from, selecting the right one for your advertising campaign can be a daunting task. Here are four key factors to consider when picking the perfect billboard:

• Location: Ensure the billboard is placed in a high-traffic area with clear visibility and alignment, targeting the desired demographic. For example, a billboard targeting college-educated adults with above-average incomes could be placed along a busy interstate frequently congested with commuters.
• Size and Type: Choose the appropriate size and type of billboard for your campaign goals, such as traditional, digital, or wallscapes. Larger billboards like bulletins are more suitable for busy highways, while smaller ones like junior posters work well in urban neighborhoods.
• Duration and Cost: Determine the optimal duration for your billboard advertisement based on your marketing campaign goals and budget. Generally, billboard ads stay up for at least four weeks, but most campaigns last several months. Costs can vary depending on the market, but can be as low as $20 per day.
• Technology and Innovation: Consider incorporating new technology, such as digital billboards, which offer dynamic messages and can be changed regularly. This allows for more flexibility and creativity in your advertising campaign.

By taking these factors into account, you can ensure that your billboard advertisement effectively reaches your target audience and maximizes the impact of your marketing campaign.

Static Billboards price breakdown

Billboard pricing in Marietta varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Marietta is $2,467.05, catering to advertisers seeking a balance between cost and visibility.
• Median Price: With a median price of $666.67, advertisers can find affordable options that still provide ample exposure to their target audience.
• Lowest Price: The lowest-priced billboards in Marietta are available for as little as $50, making it possible for even small businesses to take advantage of outdoor advertising opportunities.

Static Billboards Impressions and CPM Metrics

Outdoor advertising in Marietta offers a range of impressions and cost-effective CPM metrics, providing advertisers with valuable opportunities to reach their target audience:

• Total Impressions: Marietta's outdoor advertising generates approximately 931,440,000 impressions, showcasing the vast reach of billboards in the area.
• Average Impressions: On average, a billboard in Marietta receives about 1,937,000 impressions, ensuring consistent visibility for advertisers.
• Median Impressions: With a median of 425,000 impressions, advertisers can still achieve significant exposure even with more affordable billboard options.
• Average CPM: The average cost per thousand impressions (CPM) in Marietta is $3.13, offering a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $1.79, Marietta's outdoor advertising market provides even more affordable options for advertisers on a tighter budget.

Some of the top static billboard providers in Marietta

Here are some of the top billboard providers in Marietta:

• Billboard Connection offers access to all billboards in the Marietta area, working to get the best rates and locations for clients, and handling campaigns from start to finish.

Other formats for advertising in Marietta

A closer look at the data reveals the depth and breadth of the other opportunities available in Marietta:

• Digital Billboards: In Marietta, digital billboards receive approximately 20,000 impressions with an average CPM of $12.19. This modern and dynamic advertising medium allows for greater flexibility and creativity in campaigns.
• Street Furniture: With around 270,000 impressions and an average CPM of $2.70, street furniture advertising in Marietta offers a cost-effective way to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Marietta generate about 3,295,000 impressions and have an average CPM of $1.28, making them an affordable and eye-catching option for advertisers looking to make a bold statement.
• Retail Venues: Advertising in retail venues in Marietta garners approximately 37,000 impressions with an average CPM of $13.35, providing a targeted approach to reach consumers in shopping environments.
• Everything Else: Other advertising opportunities in Marietta, such as alternative formats and placements, receive around 12,000 impressions and have an average CPM of $12, offering a diverse range of options for advertisers to explore.

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