Static Billboards in East Point

*All metrics are based on a 4-week advertising campaign

East Point, a thriving suburban city, presents a remarkable opportunity for outdoor advertising. With its strategic location near a major airport, diverse population, and growing business district, East Point offers advertisers a unique platform to engage with a wide audience. Outdoor advertising in East Point not only promotes products and services but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.

What to look for when picking static billboards

When selecting the perfect billboard for your advertising campaign, there are several factors to consider, ensuring that your message reaches the right audience and creates a lasting impact. Here are four key aspects to keep in mind when choosing a billboard:

• Location: The placement of the billboard is crucial for reaching your target audience. Consider demographics, traffic count, visibility, land use type, proximity, and intent when selecting a location. For example, a billboard placed near a busy intersection will have higher visibility and reach a larger audience.
• Size: Billboards come in various sizes, such as bulletins, posters, and junior posters. Larger billboards like bulletins are ideal for targeting drivers and commuters on highways, while smaller junior posters are suitable for local audiences in urban neighborhoods.
• Type: There are different types of billboards, including traditional, digital, and wallscapes. Digital billboards offer dynamic messaging and the ability to share ad space with multiple advertisers, while wallscapes can be custom designed to fit the shape of a building.
• Duration: The length of time your billboard is up depends on your campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions might only need a month of exposure. Consider your objectives and allocate resources accordingly.

Static Billboards price breakdown

In East Point, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in East Point is $2,098.22, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $1,170, this indicates that there are affordable options available for businesses with varying budgets.
• Lowest Price: The lowest price for a billboard in East Point is $0, showcasing the potential for cost-effective advertising opportunities in the area.

Static Billboards Impressions and CPM Metrics

Outdoor advertising in East Point delivers impressive results in terms of impressions and cost-effectiveness, as evidenced by the following metrics:

• Total Impressions: East Point's outdoor advertising generates a total of 108,731,000 impressions, showcasing its wide reach and potential impact on audiences.
• Average Impressions: On average, a billboard in East Point receives 697,000 impressions, indicating consistent visibility and engagement with the local community.
• Median Impressions: The median number of impressions for a billboard in East Point is 201,000, highlighting the variety of advertising opportunities available in the area.
• Average CPM: The average cost per thousand impressions (CPM) in East Point is $18.58, demonstrating the cost-effectiveness of outdoor advertising in the city.
• Median CPM: With a median CPM of $2.88, East Point offers affordable advertising options for businesses of all sizes and budgets.

Some of the top static billboard providers in East Point

Here are the top providers for outdoor advertising in East Point:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• OUTFRONT is America's most visible and versatile OOH media network, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators and their access to over 20,000 digital and static billboards in over 200 markets.
• Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, providing impactful and innovative solutions to help advertisers reach their goals.
• Integration Media is a company that specializes in outdoor advertising and is currently in the process of launching their full website.

Other formats for advertising in East Point

A closer look at the data reveals the depth and breadth of the other opportunities available in East Point:

• Digital Billboards: In East Point, digital billboards receive 17,000 impressions with an average CPM of $10.57. This modern and dynamic medium allows for flexible messaging and multiple advertisers, making it an attractive option for businesses looking to stand out.
• Street Furniture: Street furniture in East Point garners 17,000 impressions and has an average CPM of $10.26. This type of advertising is perfect for targeting pedestrians and local audiences, offering a more intimate connection with potential customers.
• Retail Venues: Retail venues in East Point generate 9,000 impressions with an average CPM of $9.19. This advertising medium is ideal for reaching shoppers in a buying mindset, increasing the likelihood of conversions and sales.
• Transit: Although transit advertising in East Point currently has zero impressions, it's worth considering for future campaigns as it can effectively reach commuters and travelers in a captive environment.
• Everything Else: Other advertising opportunities in East Point accumulate 1,162,000 impressions with an average CPM of $0.00. These diverse options allow advertisers to explore unique and creative ways to connect with their target audience.

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