Detroit, MI
Detroit, MI is the 1st most populous city in Michigan and a great market to utilize billboards and other out-of-home media formats in your advertising campaign. With a population of approximately 670,052 people, there’s a great opportunity for businesses small and large to leverage out-of-home advertising in finding new customers, building their brand, and growing their business.

Billboard Cost in Detroit, MI

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Detroit OOH Media Cost

Cost
  • $1.04k
  • Average cost
  • $107.00
  • Lowest price
  • $3.62
  • Median CPM
Impressions
  • 212,444
  • Median Impressions
Inventory
  • 1,865
  • Total Advertising Options
  • 37
  • Detroit, MI Outdoor Advertising companies on AdQuick
All outdoor advertising pricing is for a four week campaign
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Detroit Billboard Cost

Billboards in Detroit, Michigan are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork, is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach and frequency for their target audience.
Cost
  • $1.04k
  • Average cost
  • $150.00
  • Lowest price
  • $3.34
  • Median CPM
Impressions
  • 556,042,554
  • Median Impressions
Inventory
  • 945
  • Total Billboard Locations
  • 7
  • Detroit, MI Billboard companies on AdQuick
All billboard pricing is for a four week campaign
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Detroit Digital Billboard Cost

Digital Billboards in Detroit, Michigan are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork, is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach and frequency for their target audience.
Cost
  • $4.75k
  • Average cost
  • $1,041.25
  • Lowest price
  • $2.57
  • Median CPM
Impressions
  • 60,932,284
  • Median Impressions
Inventory
  • 44
  • Total Billboard Digital Locations
  • 8
  • Detroit, MI Billboard companies on AdQuick
All digital billboard pricing is for a four week campaign
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Detroit Wallscape Cost

Wallscapes in Detroit, Michigan are typically attached to prime real estate and are able to accommodate a wide variety of unusual shapes and sizes. These advertisements are visible from a distance and provide impact rivaling large billboard ads. Marketers tend to like this OOH format, as it has a large social media impact and is easily shareable.
Cost
  • $25k
  • Average cost
  • $6,500.00
  • Lowest price
  • $72.51
  • Median CPM
Impressions
  • 15,029,292
  • Median Impressions
Inventory
  • 73
  • Total Advertising Options
  • 6
  • Detroit, MI Wallscape companies on AdQuick
All wallscape pricing is for a four week campaign
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Detroit Wildposting Cost

Wildpostings are a form of out-of-home advertising where static posters are placed in a large number on multiple locations, primarily in dense, urban areas, to attract maximum attention. Wildpostings are a cost-effective form of outdoor advertising that offers advertisers a high degree of exposure for small business owners to drive brand awareness in high traffic areas.
Cost
  • $3.89k
  • Average cost
  • $2,000.00
  • Lowest price
  • $5.96
  • Median CPM
Impressions
  • 27,299,952
  • Median Impressions
Inventory
  • 11
  • Total Advertising Options
  • 3
  • Detroit, MI Wildposting companies on AdQuick
All wildposting pricing is for a four week campaign
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Detroit Transit Cost

Detroit, Michigan transit advertising is placed in or on modes of public transportation or in high foot traffic public areas targeting commuters. Types of transit ads include airborne banners, airport advertising, bus interiors/posters/wraps, mobile billboards, subway advertising, and ads on top of taxis.`
Cost
  • $29k
  • Average cost
  • $7,500.00
  • Lowest price
  • $4.95
  • Median CPM
Impressions
  • 257,736,811
  • Median Impressions
Inventory
  • 30
  • Total Advertising Options
  • 6
  • Detroit, MI Transit companies on AdQuick
All transit pricing is for a four week campaign

Where to advertise in Detroit, MI

Tourist Attractions
Out-of-home media placements near popular tourist attractions make great places to advertise in Detroit. Billboards, wallscapes, and windowscapes are all great media formats that our customers have targeted with past campaigns near:
  • Comerica Park
  • DIA
  • Motown Museum
  • Charles H. Wright Museum
  • Belle Isle Aquarium
Sports Stadiums & Arenas
Place-based out-of-home inventory in stadiums and sports complexes or billboards outside-of or on-the-way to arenas can also be effective in driving. There are some great billboards in Detroit near the following stadiums and sports complexes:
  • Little Caesars Arena
  • Comerica Park
  • Ford Field
  • TCF Center
  • Detroit Marriott at the Renaissance Center
Universities & Colleges
If you’re targeting a college audience with your outdoor advertising campaign, Detroit has some great inventory at affordable rates near the following institutions of higher learning:
  • Wayne State University
  • University of Detroit Mercy
  • University of Detroit Mercy
  • MSU Detroit Center
  • Grand Valley State University Detroit Center
Airports
Out-of-home media placements in or near airports can be effective in growing your business. Some great places to target near Detroit include:
  • Detroit Metropolitan Wayne County Airport
  • Windsor International Airport
  • Willow Run Airport
  • Oakland County International Airport
Highways
Many of Detroit’ most impactful billboards can be found near the following interstate highways and state routes:
  • Interstate 96: I-96 Express and Jeffries Fwy
  • Interstate 94: E Edsel Ford Fwy
  • Interstate 75: Fisher Fwy
OOH Media Formats in Detroit, MI
Billboards
There are 1,551 Billboards options available on AdQuick in Detroit, Michigan from 21 unique media owners.
Street furniture
There are 151 Street furniture options available on AdQuick in Detroit, Michigan from 6 unique media owners.
Transit
There are 205 Transit options available on AdQuick in Detroit, Michigan from 24 unique media owners.
Wallscape
There are 72 Wallscape options available on AdQuick in Detroit, Michigan from 12 unique media owners.
Wildposting
There are 24 Wildposting options available on AdQuick in Detroit, Michigan from 8 unique media owners.
Windowscapes
There are 2 Windowscapes options available on AdQuick in Detroit, Michigan from 2 unique media owners.
Retail
There are 549 Retail options available on AdQuick in Detroit, Michigan from 27 unique media owners.

Media Formats

Detroit Statistics

  • State in US
  • 670,052
  • Population
  • Area
  • 139
  • Square Miles
  • Population Density
  • 4830.4
  • People per square mile

Demographics

  • Age
  • 35
  • Median age
  • Sex
  • 52.18%
  • Female
  • 47.82%
  • Male
  • Race
  • 77.35%
  • Black
  • 8.25%
  • Hispanic
  • 1.75%
  • Asian
  • 10.58%
  • White

Economics

  • Income
  • $21,044
  • Per capita income
  • Poverty
  • 30.61
  • Persons below poverty line
  • Transportation to work
  • 25.42
  • Mean travel time to work

Families

  • Households
  • 267,139
  • Number of households
  • People
  • 2.5
  • Persons per household
  • Marital status
  • 24.74
  • Percent Married
  • Fertility
  • 6.2%
  • Women 15-50 who gave birth during past year

Housing

  • Units & Occupancy
  • 359,623
  • Number of housing units
  • Value
  • $58,900
  • Median value of owner-occupied housing units
  • Owernship of occupied units
  • 47.84
  • Owner occupied
  • Geographical mobility
  • 14.33
  • Moved since previous year

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