Billboards in Ann Arbor

*All metrics are based on a 4-week advertising campaign

Ann Arbor, a thriving college town and home to the prestigious University of Michigan, presents a unique opportunity for advertisers. With its diverse population, bustling downtown, and strong sense of community, this city offers a vibrant backdrop for outdoor advertising. Advertisers can tap into the energy of Ann Arbor's lively atmosphere, connecting with students, residents, and visitors alike, creating memorable campaigns that resonate with the city's dynamic spirit.

What to look for when picking billboards

With 132 billboards available in Ann Arbor, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired audience, such as a busy interstate for college-educated adults or a trendy part of town for young adults.
• Visibility: Ensure the billboard is clearly visible and aligned with traffic flow. For example, a billboard with proper alignment and height will have maximum visibility.
• Size: Select the appropriate billboard size based on your target audience and location. For instance, a bulletin along a highway targets drivers and commuters, while a junior poster in an urban neighborhood targets a local audience.
• Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions may only need a month.

Billboards price breakdown

In Ann Arbor, billboard pricing varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the city:

• Average Price: The average price for a billboard in Ann Arbor is $6,655.63, which takes into account a wide range of billboard options and locations.
• Median Price: With a median price of $1,250, this value represents the middle point in the range of billboard prices, offering a more balanced perspective on the cost of advertising in Ann Arbor.
• Lowest Price: The lowest price for a billboard in Ann Arbor is $0, indicating that there may be opportunities for advertisers to secure free or heavily discounted billboard space under certain circumstances.

Billboards Impression and CPM Metrics

Ann Arbor's outdoor advertising landscape offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to reach their target audience effectively:

• Total Impressions: The city's billboards generate a total of 120,186,000 impressions, showcasing the potential reach of an advertising campaign in Ann Arbor.
• Average Impressions: On average, a billboard in Ann Arbor receives 910,500 impressions, indicating the typical exposure an advertisement can expect.
• Median Impressions: With a median of 69,934 impressions, this value represents the middle point in the range of billboard impressions, offering a balanced perspective on the potential reach of an ad.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Ann Arbor is $17.70, reflecting the typical cost efficiency of advertising in the city.
• Median CPM: With a median CPM of $6.47, this value provides a more balanced view of the cost efficiency of billboard advertising in Ann Arbor.

Some of the top billboard providers in Ann Arbor

Ann Arbor boasts a variety of top billboard providers, each offering unique opportunities for advertisers to reach their target audience. Here are five notable providers in the area:

• Adams Outdoor is a well-established company that combines outdoor advertising with online advertising to create impactful campaigns.
• Terraboost Media LLC specializes in wellness kiosks and offers advertising solutions across various networks, including supermarkets, pharmacies, fitness centers, airports, and malls.
• Pivot OOH is a leader in the US out-of-home media industry, providing a range of OOH media services such as traditional OOH, national transit, digital OOH, station dominations, and experiential OOH.
• OnCampus Advertising is a college marketing agency that connects brands with college students across the US and Canada, offering a variety of campus media and marketing tactics.
• Outfront is a versatile OOH media network that leverages location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.

Other formats for advertising in Ann Arbor

A closer look at the data reveals the depth and breadth of the other opportunities available in Ann Arbor:

• Digital Billboards: In Ann Arbor, digital billboards receive 100,000 impressions with an average CPM of $13.40. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Ann Arbor garners 540,000 impressions and has an average CPM of $11.59. This advertising format, which includes bus shelters and benches, offers close-up exposure to pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Ann Arbor generate 1,497,000 impressions with an average CPM of $156.00. This creative and artistic medium allows for unique, large-scale designs that can capture the attention of passersby in urban environments.
• Airport: While there are no specific metrics available for airport advertising in Ann Arbor, the city is served by the Ann Arbor Municipal Airport, providing potential advertising opportunities for brands targeting travelers and business professionals.
• Retail Venues: Advertising in retail venues in Ann Arbor receives 6,804 impressions and has an average CPM of $13.74. This targeted approach allows advertisers to reach consumers in shopping centers and other retail environments, where they are more likely to make purchasing decisions.
• Transit: Transit advertising in Ann Arbor generates 3,400,000 impressions with an average CPM of $8.88. This medium includes ads on buses, trains, and other public transportation, providing constant exposure to a captive audience of commuters.
• Everything Else: Other advertising opportunities in Ann Arbor, such as guerrilla marketing and alternative media, receive 1,011,000 impressions and have an average CPM of $4.10. These unconventional methods can help brands stand out and create memorable experiences for their target audience.

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