Billboards in Phoenix

*All metrics are based on a 4-week advertising campaign

In the Valley of the Sun, Phoenix shines as a thriving metropolis and a prime location for outdoor advertising. Renowned for its stunning desert landscapes, burgeoning arts scene, and diverse population, this city provides a distinctive backdrop for advertisers to integrate their campaigns into the local culture. Billboards in Phoenix not only promote products but also foster connections between communities, brands, and individuals, creating impactful stories that engage every onlooker.

What to look for when picking billboards

With over 5200 billboards in Phoenix, selecting the right one for your advertising campaign can be a daunting task. However, considering the following factors can help you make an informed decision:

• Demographics: Choose a location that targets your desired audience based on factors like age, gender, education, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
• Traffic Count: Opt for high-traffic areas to maximize exposure. A billboard along a busy highway or major intersection will reach more people than one in a less-traveled area.
• Visibility: Ensure your billboard is easily visible to passersby, taking into account factors like alignment, height, and potential obstructions. A billboard that is clearly visible from a distance and at a comfortable viewing height will be more effective.
• Land Use Type: Consider the surrounding land use to target the right audience. A billboard in a commercial area might be more suitable for promoting a business, while one in a residential area could be better for raising awareness about a community event.

Billboards price breakdown

Billboard pricing in Phoenix varies significantly, with options to suit a range of budgets:

• Average Price: The average price for a billboard in Phoenix is $2751.94, offering a wide array of choices for advertisers.
• Median Price: With a median price of $750, many billboards are available at a more affordable rate for smaller businesses or campaigns.
• Lowest Price: Some billboards in Phoenix can be found at no cost, providing an opportunity for advertisers to maximize their exposure without breaking the bank.

Billboards Impression and CPM Metrics

In Phoenix, the impressions and CPM metrics for billboards showcase a diverse range of advertising opportunities:

• Total Impressions: The total number of impressions in Phoenix is approximately 3,994,023,000, highlighting the vast reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Phoenix receives about 784,000 impressions, demonstrating the potential for significant exposure.
• Median Impressions: The median number of impressions for a billboard in Phoenix is around 417,000, offering a more balanced view of the typical exposure a billboard might receive.
• Average CPM: The average cost per thousand impressions (CPM) in Phoenix is $18.45, providing a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $2.43, many billboards in Phoenix offer even more affordable advertising opportunities for businesses and campaigns of all sizes.

Some of the top billboard providers in Phoenix

Here are some of the top billboard providers in Phoenix, offering a variety of options for advertisers to choose from:

• Becker Boards specializes in outdoor advertising, offering digital and static billboards as well as wallscapes along major freeways in Phoenix.
• Lamar Advertising provides a range of billboard options, including Bulletins, Posters, Jr. Posters, and Wallscapes, with creative solutions and data-driven planning for effective campaigns.
• Clear Channel offers outdoor advertising solutions with a focus on impact, innovation, and partnership, providing printed billboards and digital signs across various markets and airports nationwide.

Other formats for advertising in Phoenix

A closer look at the data reveals the depth and breadth of the other opportunities available in Phoenix:

• Digital Billboards: In Phoenix, digital billboards receive approximately 39,000 impressions with an average CPM of $1577.50. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: With around 381,000 impressions and an average CPM of $7.69, street furniture advertising in Phoenix offers a cost-effective way to reach pedestrians and motorists in high-traffic areas.
• Wheat Pastings: Wheat pastings in Phoenix garner about 751,000 impressions and have an average CPM of $23.30. This creative and versatile medium allows for unique, artistic expressions that can capture the attention of passersby.
• Wallscapes: Wallscapes in Phoenix receive approximately 509,000 impressions with an average CPM of $174.60. These large-scale advertisements make a bold statement and can transform the urban landscape.
• Airport: Airport advertising in Phoenix generates around 1,000,000 impressions and has an average CPM of $11453.38. With a captive audience of travelers, airport advertising offers a prime opportunity to reach a diverse and affluent demographic.
• Retail Venues: Retail venue advertising in Phoenix receives about 28,000 impressions with an average CPM of $15.05. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Phoenix garners approximately 350,000 impressions and has an average CPM of $6.41. This medium offers high visibility and frequency, reaching daily commuters and tourists alike.
• Bus: Bus advertising in Phoenix generates around 33,600,000 impressions with an average CPM of $7.10. This mobile medium allows for widespread coverage and the ability to target specific routes and neighborhoods.
• Everything Else: Other advertising opportunities in Phoenix receive about 155,000 impressions and have an average CPM of $10.21. These diverse options provide advertisers with the flexibility to tailor their campaigns to specific audiences and objectives.

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