Billboards in Prescott

*All metrics are based on a 4-week advertising campaign

In the heart of Yavapai County, Prescott stands out as a charming city with a rich history and a thriving arts scene. This picturesque location, known for its vibrant downtown, outdoor recreational opportunities, and diverse population, provides a unique backdrop for advertisers to engage with their target audience. Outdoor advertising in Prescott goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with each person who encounters them.

What to look for when picking billboards

With 85% of consumers spending time outside their homes, outdoor advertising is more important than ever. When selecting billboards to advertise on, consider the following factors:

• Location: Choose a billboard location that targets your desired demographic and has high traffic count. For example, a billboard near a college campus would be ideal for targeting young adults.
• Visibility: Ensure the billboard is easily visible, with proper alignment and height, and free from obstructions. A billboard along a busy highway with clear sightlines would be a good choice.
• Size: Select the appropriate billboard size for your campaign, such as bulletins for maximum exposure along highways or junior posters for targeting local audiences in urban neighborhoods.
• Duration: Plan the duration of your billboard campaign based on your marketing goals and budget, keeping in mind that most campaigns last at least four weeks.

Billboards price breakdown

Billboard pricing in Prescott varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Prescott is $2,471.22, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Prescott is $250, indicating that there are affordable options available for advertisers with smaller budgets.
• Lowest Price: The lowest price for a billboard in Prescott is $250, making it possible for businesses to test the effectiveness of outdoor advertising without a significant financial commitment.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Prescott provide valuable insights into the effectiveness of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a 4-week campaign in Prescott is approximately 19,211,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Prescott generates around 426,000 impressions during a 4-week campaign, indicating a consistent level of exposure for advertisers.
• Median Impressions: The median number of impressions for a billboard in Prescott is 160,000, highlighting that there are options with varying levels of exposure to suit different campaign goals.
• Average CPM: The average cost per thousand impressions (CPM) in Prescott is $13.12, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM in Prescott is $3.13, demonstrating that there are cost-effective advertising opportunities available for businesses with varying budgets.

Some of the top billboard providers in Prescott

Here are the top providers in Prescott for out-of-home advertising:

• Outfront Media leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out of home advertising.
• Adkom specializes in simplifying the out-of-home media landscape through a single network, offering services to brands and agencies to streamline their processes and unlock untapped, exclusive inventory.
• Atmosphere is a streaming TV platform designed for businesses, providing entertaining content and the ability to run digital signage.
• Carvertise specializes in advertising on rideshare vehicles such as Uber, Lyft, and Grubhub, offering brands a unique way to reach their target audience and drivers an opportunity to earn additional income.

Other formats for advertising in Prescott

A closer look at the data reveals the depth and breadth of the other opportunities available in Prescott:

• Digital Billboards: In Prescott, digital billboards generate around 50,000 impressions with an average CPM of $14.88. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Prescott receive approximately 50,000 impressions and have an average CPM of $15.09. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Everything Else: Other advertising opportunities in Prescott, such as hand-painted murals and alternative formats, collectively generate around 1,750,000 impressions with an average CPM of $6.07. These unique and creative options allow advertisers to think outside the box and connect with their audience in unexpected ways.

Get started with advertising with AdQuick now!

As the data demonstrates, Prescott offers a diverse range of out-of-home advertising opportunities, from traditional billboards to innovative digital formats and unique retail venues. AdQuick, a leading platform in the OOH advertising industry, provides comprehensive solutions to help businesses navigate this landscape and maximize their advertising potential. By signing up with AdQuick, you'll gain access to industry-leading technology, 99% of billboard ads, guaranteed best prices, and white glove service. Don't miss out on the chance to elevate your brand and connect with your target audience in Prescott. Take the first step towards a successful OOH advertising campaign by signing up with AdQuick today.