Static Billboards in Marana

*All metrics are based on a 4-week advertising campaign

Marana, a thriving town with a rich history and a rapidly growing population, presents a prime opportunity for outdoor advertising. Its strategic location along major transportation corridors, combined with a diverse mix of retail, dining, and entertainment options, makes it an ideal spot for advertisers to engage with a wide audience. Outdoor advertising in Marana not only promotes products and services, but also fosters connections between businesses, residents, and visitors, creating memorable experiences for all.

What to look for when picking static billboards

With 107 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in a strategic location that targets your desired audience, considering factors such as demographics, traffic count, and land use type. For example, a billboard near a college campus may be ideal for targeting young adults.
• Visibility: Make sure the billboard is easily visible and readable for drivers, taking into account factors like alignment, height, and proximity to the road.
• Size: Choose the appropriate size of the billboard (bulletins, posters, or junior posters) based on your target audience and location. For instance, a large bulletin may be more effective along a busy highway, while a junior poster may be better suited for a local neighborhood.
• Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. Branding campaigns may last six to twelve months, while event-specific campaigns may utilize multiple billboards for a shorter period.

Static Billboards price breakdown

In Marana, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Marana is $2,526.82.
• Median Price: The median price for a billboard in Marana is $1,763.66.
• Lowest Price: The lowest price for a billboard in Marana is $0, which may represent special promotions or unique circumstances.

Static Billboards Impressions and CPM Metrics

In Marana, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: Marana's outdoor advertising campaigns generate a total of 86,321,000 impressions.
• Average Impressions: On average, a billboard in Marana receives 814,000 impressions.
• Median Impressions: The median number of impressions for a billboard in Marana is 420,000.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Marana is $10.73.
• Median CPM: The median CPM for a billboard in Marana is $3.27.

Some of the top static billboard providers in Marana

Here are the top outdoor advertising providers in Marana:

• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Clear Channel Outdoor (CCO) is a leading outdoor advertising company that offers innovative advertising solutions, extensive inventory, creative capabilities, and data-driven insights to help advertisers reach their target audience and drive measurable results.
• Adkom simplifies the out-of-home advertising process by unifying the fragmented media landscape through a single network, offering access to over 350 media owners across 190+ DMAs.
• AdVision Outdoor is the exclusive provider of unobstructed eye level, eye-catching outdoor advertising in the Tucson metro area.

Other formats for advertising in Marana

A closer look at the data reveals the depth and breadth of the other opportunities available in Marana:

• Digital Billboards: In Marana, digital billboards receive 8,680,000 impressions with an average CPM of $16.30. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Marana garners 420,000,000 impressions and has an average CPM of $1.07. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to reach pedestrians and commuters.
• Retail Venues: Retail venues in Marana generate 10,967,000 impressions with an average CPM of $18.16. These high-traffic locations, such as shopping malls and grocery stores, offer advertisers the chance to engage with consumers in a targeted and relevant environment.
• Transit: Transit advertising in Marana accumulates 10,000,000,000 impressions and boasts an average CPM of $2.30. This category includes ads on buses, trains, and transit stations, allowing advertisers to reach a captive audience during their daily commutes.
• Everything Else: Other advertising opportunities in Marana, such as hand-painted murals and alternative media, receive 285,076,000 impressions and have an average CPM of $9.66. These unique and creative options can help advertisers stand out and make a lasting impression on their target audience.

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