Static Billboards in Scottsdale

*All metrics are based on a 4-week advertising campaign

In the heart of the Southwest, Scottsdale shines as a thriving hub for outdoor advertising. This city, known for its upscale shopping, vibrant art scene, and picturesque desert landscapes, provides a unique opportunity for advertisers to integrate their messages into the daily lives of residents and visitors alike. Outdoor advertising in Scottsdale goes beyond product promotion; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking static billboards

With 211 billboards available in Scottsdale, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a strategic location that targets your desired audience and has high traffic counts for maximum exposure. For example, placing a billboard near a shopping center or along a busy highway can increase visibility. (source)
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, or junior posters. Larger billboards like bulletins are suitable for targeting drivers and commuters, while smaller ones like junior posters are ideal for local audiences in urban neighborhoods. (source)
• Duration: Determine the optimal duration for your campaign, which can range from a minimum of four weeks to several months, depending on your goals and budget. Longer campaigns can lead to increased brand awareness due to repeated exposure. (source)
• Cost-effectiveness: Consider the cost-effectiveness of billboard advertising compared to other forms of advertising. Billboards are generally more affordable and provide maximum exposure with minimal effort. (source)

Static Billboards price breakdown

Billboard pricing in Scottsdale varies significantly, offering options for advertisers with different budgets:

• Average Price: The average price for a billboard in Scottsdale is $9,379.06, reflecting the diverse range of billboard options and locations available.
• Median Price: With a median price of $750, advertisers can find affordable options that still provide excellent visibility and reach.
• Lowest Price: The lowest-priced billboards in Scottsdale start at just $50, making it possible for even small businesses to take advantage of outdoor advertising opportunities.

Static Billboards Impressions and CPM Metrics

Outdoor advertising in Scottsdale offers a wide range of impressions and cost-per-thousand (CPM) metrics, catering to various advertising goals and budgets:

• Total Impressions: Scottsdale's outdoor advertising generates a total of 227,800,000 impressions, showcasing its potential for extensive reach.
• Average Impressions: On average, a billboard in Scottsdale receives 1,122,000 impressions, indicating consistent visibility for advertisers.
• Median Impressions: With a median of 135,000 impressions, there are billboards that cater to more targeted and localized campaigns.
• Average CPM: The average cost per thousand impressions in Scottsdale is $24.32, offering a competitive pricing option for advertisers.
• Median CPM: At a median CPM of $3.44, Scottsdale provides affordable advertising opportunities for businesses of all sizes.

Some of the top static billboard providers in Scottsdale

Scottsdale is home to several top outdoor advertising providers, each offering unique services and opportunities for advertisers:

• Lamar Advertising is a nationwide outdoor advertising company with a diverse range of billboard options and free design services.
• Outfront Media provides out-of-home advertising services and marketing solutions, reaching 7 out of 10 Americans weekly.
• Digital Outdoor Advertising is a woman-owned business that connects ad agencies to consumers across the United States through a network of independent billboard operators.
• Clear Channel Outdoor offers out-of-home advertising solutions in over 65 markets and 55+ commercial airports nationwide, with a focus on impact, innovation, and partnership.
• Integration Media specializes in outdoor advertising and is currently developing a full website to showcase their range of products and services.

Other formats for advertising in Scottsdale

A closer look at the data reveals the depth and breadth of the other opportunities available in Scottsdale:

• Digital Billboards: In Scottsdale, digital billboards receive 28,000 impressions with an average CPM of $13.88. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: With 147,000 impressions and an average CPM of $8.89, street furniture advertising in Scottsdale offers a cost-effective way to reach pedestrians and local residents in high-traffic areas.
• Wallscapes: Wallscapes in Scottsdale generate 404,000 impressions and have an average CPM of $74.41. These large-scale, visually striking ads create a lasting impression on viewers and can be tailored to fit the unique architecture of the city.
• Airport: Airport advertising in Scottsdale receives 17,678 impressions and an average CPM of $457.18. With Scottsdale Airport serving as a bustling hub for business and leisure travelers, this medium offers a captive audience for advertisers.
• Retail Venues: Advertising in retail venues in Scottsdale garners 30,000 impressions and an average CPM of $14.95. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Scottsdale generates 5,600,000 impressions with an average CPM of $19.62. This medium effectively reaches commuters and travelers, providing repeated exposure to your message throughout their daily journeys.
• Everything Else: Other advertising opportunities in Scottsdale, such as alternative out-of-home formats, receive 818,000 impressions and an average CPM of $9.38. These diverse options allow advertisers to think outside the box and create memorable campaigns tailored to their target audience.

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