Billboards in Surprise

*All metrics are based on a 4-week advertising campaign

Surprise, a rapidly growing city, offers a unique opportunity for advertisers to reach a diverse and expanding audience. Known for its stunning landscapes, recreational activities, and strong sense of community, this city provides a perfect backdrop for outdoor advertising. By integrating their messages into the vibrant atmosphere of Surprise, advertisers can create meaningful connections with residents and visitors alike, making their campaigns more impactful and memorable.

What to look for when picking billboards

When selecting billboards for advertising, it's essential to consider various factors to ensure your message reaches the right audience and creates a lasting impact. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, placing a billboard along a busy interstate to reach college-educated adults with above-average incomes.
• Visibility: Ensure the alignment and height of the billboard provide maximum visibility for passing motorists. A well-placed billboard in a trendy part of town or near a college or university can effectively target young adults.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins, posters, or junior posters. Digital billboards and wallscapes offer additional options for dynamic messaging and custom designs.
• Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. Branding campaigns may last six to twelve months, while event promotions might only need a month of exposure.

Billboards price breakdown

In Surprise, billboard pricing varies depending on factors such as location, size, and duration, with the following price points:

• Average Price: The average price for a billboard in Surprise is $1,705.92, which can be influenced by factors like prime locations and high-traffic areas.
• Median Price: The median price for a billboard in this city is $250, offering a more affordable option for advertisers with smaller budgets or targeting specific demographics.
• Lowest Price: The lowest price for a billboard in Surprise is $50, providing an opportunity for cost-effective advertising, especially for local businesses or short-term campaigns.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of your billboard advertising campaign in Surprise, and here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for a 4-week campaign in Surprise is approximately 19,644,000, showcasing the potential reach of your advertisement.
• Average Impressions: On average, a billboard in Surprise generates around 333,000 impressions, indicating the typical exposure for your ad.
• Median Impressions: The median number of impressions for a billboard in this city is 125,000, offering a more balanced view of the potential audience size.
• Average CPM: The average cost per thousand impressions (CPM) in Surprise is $12.99, providing insight into the cost-effectiveness of your campaign.
• Median CPM: The median CPM for a billboard in Surprise is $3.13, highlighting a more affordable option for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Surprise

Surprise is home to several top billboard providers, each offering unique services and opportunities for advertisers to reach their target audience. Here are five of the top providers in the area:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, helping advertisers reach their target audience with measurable results.
• Becker Boards focuses on high impact premium signage in major markets across the U.S. along major freeways, highly traveled artery streets, downtowns, and sports and entertainment districts.
• Adkom simplifies the process of running national out-of-home media campaigns by unifying the fragmented media landscape through a single network and offering unique inventory opportunities.
• Crane Payment Innovations (CPI) is a leading provider of integrated and automated payment technology solutions for various industries including retail, gaming, vending, and transportation.

Other formats for advertising in Surprise

A closer look at the data reveals the depth and breadth of the other opportunities available in Surprise:

• Digital Billboards: In Surprise, digital billboards generate around 19,000 impressions with an average CPM of $9.86. This modern and eye-catching medium allows for dynamic messaging and real-time updates, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Surprise receive approximately 51,000 impressions with an average CPM of $12.16. These high-traffic locations offer advertisers the chance to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Surprise, such as alternative out-of-home formats, generate around 98,000 impressions with an average CPM of $5.09. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.

Get started with advertising with AdQuick now!

AdQuick is a one-stop platform for billboards and out-of-home advertising, offering a wide range of products and solutions for advertisers, agencies, and OOH media owners. With AdQuick, you can plan, buy, and measure OOH campaigns with ease and efficiency, gaining immediate access to over 1,400 premium OOH media owners and unlocking unprecedented measurability for your campaigns. By signing up, you'll benefit from industry-leading technology, white glove service, and the ability to execute OOH buys 10x faster, launching campaigns in as little as 48 hours. Don't miss out on the opportunity to elevate your outdoor advertising strategy – Get Started with AdQuick today!